Archive for Airtel DTH
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Yahoo’s YOU Campaign Goes DTH With Airtel – Is Yahoo Wasting Its Money?
There is a famous saying in Advertising circles ‘Half of my ad dollars are wasted.. The problem is I dont know which half?”. Well if we take this statement to be true Yahoo’s You campaign is wasting about 50 million dollars given the fact that its a 100 million dollar campaign. Now before I start [...]
Networkplay Ventures Into DTH Advertising – Ropes In Airtel DTH
Networkplay the ad network affiliated to Webchutney has signed up Airtel DTH as a client. This positions networkplay as the first online ad network to venture into DTH advertising space.
Networkplay has been in the news for signing up online destinations like gawker and linkedin and with this new client they have gone into a different [...]
MTNL Launches IPTV In Delhi & 3G In Mumbai
MTNL has launched Television over IP (IPTV) in Delhi after three years of soft launch in October 2006. IPTV is a service using which people can watch TV over broadband using Intenet Protocol(IP). This feature is generally useful by users who has already subscribed for broadband and don’t want to pay huge fees for the television [...]
Indian Entertainment and Media Industry To Grow 17%: Assocham
Indian Media and Entertainment Industry ( M&E) seems soaring higher and higher every year. Last year it soared more than 17% and is predicted to grow around 19% by 2010. It is one of the fastest growing sectors in Indian economy triggered by economic growth and increasing income levels. As per a report by Assocham (Associated Chambers [...]
MakeMyTrip.com Travels to Airtel DTH
MakeMyTrip.com and Airtel DTH announced earlier this week that the travel portal will provide information about its holiday packages to Airtel’s DTH users.
The packages will be available on the iTravel interactive channel of Airtel Digital TV. To buy a package, viewers can send an SMS to a particular code and will be contacted by the MMT sales team to complete the purchase.