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D2C Invests Rs. 50 Crore in Affle Making Itself The Largest Shareholder

Asian mobile media company Affle has received an investment of Rs. 50 crore from D2 Communications (D2C). D2C is a mobile advertising subsidiary of Japanese telco NTT DoCoMo. The investment makes D2C the...
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Affle Adds eBuddy To Its Mobile Advertising Plans In India

Affle one of the strategic mobile media has entered into a partnership with eBuddy which happens to be a mobile messaging company. Now Affle will have exclusive access to sell eBuddy’s mobile inventory...
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Affle Launches Cricket Dressing Room – A Mobile Magazine for Cricket Entertainment

The cricket season is at its peak in India with first the ICC World Cup and now IPL tournament. The game of cricket runs through the blood of a billion Indians. Indians are ever hungry for content related...
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Affle Launches Smartphone Messenger Pinch – A Novel Idea?

Affle announced the launch of their Smartphone messenger Pinch which will be available to users at a price of $0.99, or Rs. 45, for the next two months. Pinch is a Smartphone to Smartphone instant messenger...
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Microsoft picks up minority stake in the SMS2.0 firm Affle

Microsoft reportedly picked up a minority stake in a Singapore based SMS 2.0 firm Affle, the press release from the Affle reports that it has established a strategic relationship with Microsoft to strengthen...
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Five Industry Players Answer WATBlog On Where Mobile Search Is Headed In India?

Recently Affle announced a tie up with Airtel on the sms search front with its SMS 2.0 product which would be powering the sms search on Airtel. We felt there was a need to get a sense where this Industry...
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