Google Forecasts Growth In Online Display Advertising

by | posted: May 24, 2011
Neal Mohan, the Vice President for Display ad products at Google predicted that there will be a huge surge in the display advertising market in the near future. Mohan is speculating that spending time...
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Recap 2010 : Social Networking

by | posted: December 30, 2010
If you thought Social Networking was big in 2009, you should have seen it 2010. Last year, Social Networking/Social Media was plain vanilla Bruce Wayne(in a manner of speaking), this year it became Batman...
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PhokatCall’s Free Calling, Android’s Wallpaper Ads – How Much Advertising is Too Much?

by | posted: December 21, 2010
Advertising has always been something that fascinated me. Not just the creative aspect of it. The behavioral, transactional and economic aspects of it as well. For those of you think Ads are downright...
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Do Mobile Apps Compromise Your Privacy?

by | posted: December 20, 2010
What would be your state of mind if you were told that the apps that you use on your mobile phone send your personal data including name, contacts, location as well as your phone’s unique ID number...
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Reliance Launches India’s First Talk Internet Radio – BIG Net Radio

by | posted: November 11, 2010
BIG Digital, Reliance Broadcast Network Limited’s digital wing, has launched India’s first Talk Internet Radio – BIG Net Radio. Music buffs may be slightly disappointed to hear that there...
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Mobile Advertising On A High

by | posted: October 28, 2010
The opinion that mobile advertising would be bigger than internet advertising had a few doubters, but day by day the number of converts is on the rise. A recent research by Informa Telecoms & Media...
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Advertisers look to CAPTCHA your attention

by | posted: September 22, 2010
If you picked up the Times of India on the morning of September 21st there’s a good chance you almost dropped it when it started speaking to you, telling you about Volkswagen. Ok! Great attention...
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Social Networks Adversely Impacting Online Ad Prices : ComScore Study

by | posted: July 15, 2010
The recent ComScore study has opened a can of worms for online advertising, in general, as it details the causes for declining online ad prices. ComScore study says the increasing ad inventory of social...
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India Hooked On To Football Fever – Nielsen

by | posted: July 13, 2010
Fresh news out of the oven is that on one hand, you have Spanish fans celebrating their whooping victory over Netherlands to clinch the title for the first time, while on the other you have some critics...
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New Trend: Discount Vouchers On Mobile Phones

by | posted: June 28, 2010
As the mobile VAS industry is brimming with new services and offers and businesses look at more and more ways to reach the customer, a new trend is resulting from the culmination of this phenomenon, the...
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WATShow with Mahesh Murthy of Pinstorm on Online Branding vs ROI

by | posted: June 11, 2010
We caught up with Mahesh Murthy of Pinstorm at the Digital Media Conclave. He shared his views on the digital space in India and his take on Online Branding & ROI. He further shared his thoughts...
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In-Game Advertising : The Potential

by | posted: June 1, 2010
Social gaming is all set to make its place among the  most important developments in the history of the Internet. Today, FarmVille is one of the most popular game applications on Facebook. It has 82.4...
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Google’s Pac-Man Just Cost the World 4,819,352 Hours of Time

by | posted: May 26, 2010
WATBlog covered Google’s addition of Pac-Man to the list of their famous Google moments. After having made the game free for all (and having me play it for over an hour), the verdict is out. As awesome...
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Indyarocks Opens Advertising Revenues To Users: Social Money, Honey!

by | posted: February 27, 2010
India’s leading entertainment based social network Indyarocks.com has made a very customer friendly announcement according to which all of the advertising revenue of Indyarocks.com will now be shared...
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Web Layout and Design: The Way Forward

by | posted: December 3, 2009
Should I put a disclaimer first that I am no expert in this field with no credo or experience. However I do have a passion for design, and believe that a visual decoration is as important as the research...
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Brand Positioning Online In The Age Of Consumer Driven Media

by | posted: October 26, 2009
I landed up on a blog post about advertising and communications, about how they are different from one another and their overall impact on brand positioning. In essence the post revolved around the idea...
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