Reliance Launches India’s First Talk Internet Radio – BIG Net Radio

by | posted: November 11, 2010
BIG Digital, Reliance Broadcast Network Limited’s digital wing, has launched India’s first Talk Internet Radio – BIG Net Radio. Music buffs may be slightly disappointed to hear that there...
0 comment

Mobile Advertising On A High

by | posted: October 28, 2010
The opinion that mobile advertising would be bigger than internet advertising had a few doubters, but day by day the number of converts is on the rise. A recent research by Informa Telecoms & Media...
0 comment

Advertisers look to CAPTCHA your attention

by | posted: September 22, 2010
If you picked up the Times of India on the morning of September 21st there’s a good chance you almost dropped it when it started speaking to you, telling you about Volkswagen. Ok! Great attention...
5 comments

Social Networks Adversely Impacting Online Ad Prices : ComScore Study

by | posted: July 15, 2010
The recent ComScore study has opened a can of worms for online advertising, in general, as it details the causes for declining online ad prices. ComScore study says the increasing ad inventory of social...
3 comments

India Hooked On To Football Fever – Nielsen

by | posted: July 13, 2010
Fresh news out of the oven is that on one hand, you have Spanish fans celebrating their whooping victory over Netherlands to clinch the title for the first time, while on the other you have some critics...
1 comment

New Trend: Discount Vouchers On Mobile Phones

by | posted: June 28, 2010
As the mobile VAS industry is brimming with new services and offers and businesses look at more and more ways to reach the customer, a new trend is resulting from the culmination of this phenomenon, the...
1 comment

WATShow with Mahesh Murthy of Pinstorm on Online Branding vs ROI

by | posted: June 11, 2010
We caught up with Mahesh Murthy of Pinstorm at the Digital Media Conclave. He shared his views on the digital space in India and his take on Online Branding & ROI. He further shared his thoughts...
0 comment

In-Game Advertising : The Potential

by | posted: June 1, 2010
Social gaming is all set to make its place among the  most important developments in the history of the Internet. Today, FarmVille is one of the most popular game applications on Facebook. It has 82.4...
0 comment

Google’s Pac-Man Just Cost the World 4,819,352 Hours of Time

by | posted: May 26, 2010
WATBlog covered Google’s addition of Pac-Man to the list of their famous Google moments. After having made the game free for all (and having me play it for over an hour), the verdict is out. As awesome...
0 comment

Indyarocks Opens Advertising Revenues To Users: Social Money, Honey!

by | posted: February 27, 2010
India’s leading entertainment based social network Indyarocks.com has made a very customer friendly announcement according to which all of the advertising revenue of Indyarocks.com will now be shared...
5 comments

Web Layout and Design: The Way Forward

by | posted: December 3, 2009
Should I put a disclaimer first that I am no expert in this field with no credo or experience. However I do have a passion for design, and believe that a visual decoration is as important as the research...
1 comment

Brand Positioning Online In The Age Of Consumer Driven Media

by | posted: October 26, 2009
I landed up on a blog post about advertising and communications, about how they are different from one another and their overall impact on brand positioning. In essence the post revolved around the idea...
0 comment

Wish You All A Very Happy Diwali And A Prosperous New Year – WATBlog Squad

by | posted: October 16, 2009
Special Diwali wishes to our readers and all the people associated with WATBlog. Thankingyou for your overwhelming support and faith in WATBlog’s advancing journey. We’ll keep you updated...
4 comments

Frame2Fame.in – An Online Contest For TV Ad Makers Aimed At College Students

by | posted: October 9, 2009
It seems like online contests are taking over the web be it photography or ad film making. Given the ease of executing contests online its no suprise that more and more corporates are taking this route...
3 comments

IndiaMART To Spend 50% Of 25 Crore Marketing Spend On Digital!

by | posted: September 8, 2009
Further to my previous post on TradeIndia’s Chinese section, here comes more updates from the B2B space, IndiaMART have allotted a budget of around Rs. 25-30 crore for advertising and marketing activities...
12 comments

TV Did Not Kill The Newspaper, How Will The Web Do It Then?

by | posted: July 13, 2009
At the outset I would like to remove any negative connotations that the title of this post might get associated with. This post is not going to talk about how exactly the web can kill the newspaper industry,...
10 comments