Archive for Advertising
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Indyarocks Opens Advertising Revenues To Users: Social Money, Honey!
India’s leading entertainment based social network Indyarocks.com has made a very customer friendly announcement according to which all of the advertising revenue of Indyarocks.com will now be shared by it’s evergrowing user-base. From now on, contextual ads via Google AdSense will be shown on all the content pages (including User profiles, Photos, Videos, Blogs [...]
Web Layout and Design: The Way Forward
Essentially Jason’s idea of web design is to put it to use as a craft like how traditional page makers do. Designing page layout in a print magazine is a specialized job and is very much a creative abode. Jason believes that this can be replicated on the web (and his website is a wonderful example of the same). That every piece of content that goes on a website can be crafted and displayed in its own unique layout and thus give the visitor a complete experience.
Brand Positioning Online In The Age Of Consumer Driven Media
I landed up on a blog post about advertising and communications, about how they are different from one another and their overall impact on brand positioning. In essence the post revolved around the idea that advertising is brand positioning and not communicating product details.
Wish You All A Very Happy Diwali And A Prosperous New Year – WATBlog Squad
Special Diwali wishes to our readers and all the people associated with WATBlog. Thankingyou for your overwhelming support and faith in WATBlog’s advancing journey. We’ll keep you updated with news from the Web, Advertising & Technology arena. Our continous efforts to bring you views and reviews from different walks of life involving the digital space [...]
Frame2Fame.in – An Online Contest For TV Ad Makers Aimed At College Students
It seems like online contests are taking over the web be it photography or ad film making. Given the ease of executing contests online its no suprise that more and more corporates are taking this route for marketing as well as talent search. One such initiative that we came across recently is the Frame2Fame contest.
About Frame2fame
This is [...]
IndiaMART To Spend 50% Of 25 Crore Marketing Spend On Digital!
Further to my previous post on TradeIndia’s Chinese section, here comes more updates from the B2B space, IndiaMART have allotted a budget of around Rs. 25-30 crore for advertising and marketing activities and have appointed Quasar Media as its digital agency for digital marketing campaigns, media planning and media buying. IndiaMART is funded by Intel [...]
TV Did Not Kill The Newspaper, How Will The Web Do It Then?
In fact, according to this data print is set to grow further for the next 5 years. I personally think it won’t dip in numbers for at least a decade and a half. And even if it did, the ones who will make the most of digital would also be the powerhouses of print media today. As long as marketers read newspapers themselves, there is no reason to think they would stop advertising heavily on print. And reading newspapers is a cultural gene in India that can’t be mutated that easily. Every literate household in India is bound to have a newspaper given the way our family system works, with the digitally untuned generations as much a part of the household as the new social media savvy generation.
Social Media Poised at $3.1 Billion Globally in 2014 – India’s Potential?
Online marketing has been on on the upswing. We’ve so far kept you updated on the changing trends in digital marketing. India as a market for digital advertising and online marketing has however, seen slower growth as compared to international markets. And as Ajit Balakrishnan, from Rediff.com recently told us, it will possibly take quite [...]
8.5% Decline In Global Advertising, But Online Advertising Grows By 10.1% – ZenithOptimedia Ad Report 2009
ZenithOptimedia, a unit of French advertising group Publicis slashed its 2009 global advertising growth projections yet again. They now predict the global advertising market to decline 8.5% this year as compared to its previous prediction of a 6.9% decline. The forecast has revealed declines as high as 18.5% in magazine advertising, 13.8% in outdoor and [...]
Google Announces Adsense For Mobile Apps – Opens New Dimension For VAS Players to Look at
We want to contribute to the growth of these mobile applications, which is why we’re happy to announce our beta launch of AdSense for Mobile Applications. And so saying Adsense has sort of opened gates for a mini revolution of sorts in the mobile applications field. It’s a revolution for not many reasons and it is mini for a whole lot more, nevertheless it is an important step.
Tata Tea’s ‘Jaagore’ Wakes Up Lipton Who Wants To ‘Stay Sharp’ Now!
In the current economic slowdown each and every company is finding innovative ways to attract consumers and increasing brand loyalty. Lipton which competes with tea brand Tata Tea which has already been working a good strategy with Jaagore.com. But now with elections coming to a close the strategy may not be as effective. On the [...]
Guruji Sees Surge In Search Traffic – Will It Really Help Ad Revenue?
It was not so long ago when Guruji was termed as the next big thing on the Indian web scenario but what really happen is not less than a debacle.
Its USP of providing Indian based search results could never prove much useful to an average internet user.
This made them to introduce different services like music [...]
Digital Takes All in the Afaqs Buzziest Brands of 2009 Report
Airtel, Facebook, Google, Idea & Nokia formed the top 5 of the buzziest brands of 2009 released by Afaqs.com. And as digital media enthusiasts this is certainly pleasing for a lot of us. 2009 is the fourth edition of Buzziest brands and Airtel has successfully maintained its numero uno position of the last 3 years this time as well. And save for a Tata event he sixth position would have gone to another mobile player- Vodafone.
Will You Pay to Download YouTube Videos?
Sometime between yesterday and today Google announced paid downloads of YouTube videos. Yes, YouTube’s partners can now offer their videos for paid downloads.
16 Resources For the Advertising Folks to Flock
While browsing through some creative campaigns I chanced up on a few blogs that speak about advertising both good and bad in general. There were some pretty interesting stuff to read about and came to know of a lot of campaign materials that I hadn’t seen previously. At WATBlog we have always put digital advertising content at the forefront, considering that’s the industry we cater to. However, advertising being advertising asks for a similar approach (albiet different execution) regardless of the medium, and hence digital or not we advertising beings are all the same breed really. So this one goes out to all our offline advertising friends, another small resource list from the WAT stable: