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We want to contribute to the growth of these mobile applications, which is why we’re happy to announce our beta launch of AdSense for Mobile Applications. And so saying Adsense has sort of opened gates for a mini revolution of sorts in the mobile applications field. It’s a revolution for not many reasons and it is mini for a whole lot more, nevertheless it is an important step.

In the current economic slowdown each and every company is finding innovative ways to attract consumers and increasing brand loyalty.  Lipton which competes with tea brand Tata Tea which has already been working a good strategy with Jaagore.com. But now with elections coming to a close the strategy may not be as effective. On the [...]

It was not so long ago when Guruji was termed as the next big thing on the Indian  web scenario but what really happen is not less than a debacle.
Its USP of providing Indian based search results could never prove much useful to an average internet user.
This made them to introduce different services like music [...]

Airtel, Facebook, Google, Idea & Nokia formed the top 5 of the buzziest brands of 2009 released by Afaqs.com. And as digital media enthusiasts this is certainly pleasing for a lot of us. 2009 is the fourth edition of Buzziest brands and Airtel has successfully maintained its numero uno position of the last 3 years this time as well. And save for a Tata event he sixth position would have gone to another mobile player- Vodafone.

Sometime between yesterday and today Google announced paid downloads of YouTube videos. Yes, YouTube’s partners can now offer their videos for paid downloads.

While browsing through some creative campaigns I chanced up on a few blogs that speak about advertising both good and bad in general. There were some pretty interesting stuff to read about and came to know of a lot of campaign materials that I hadn’t seen previously. At WATBlog we have always put digital advertising content at the forefront, considering that’s the industry we cater to. However, advertising being advertising asks for a similar approach (albiet different execution) regardless of the medium, and hence digital or not we advertising beings are all the same breed really. So this one goes out to all our offline advertising friends, another small resource list from the WAT stable:

Read an interesting article in the NY Times a couple of weeks back. It talked about the hurdles advertisers were facing on Social Networking sites…
Members of social networks want to spend time with friends, not brands.
A banner ad “is universally disregarded as irrelevant if it’s not ignored entirely.”
When advertisers invite members to come to [...]

Luxury watchmaker TAG Heuer has announced of its plan to retail its luxury products including mobile phones and other high end gadgets online. The idea certainly seems to be to make the most of the economical and marketing advantages that the web provides in terms of selling online. Besides the obvious retailing costs it also helps in carving the perfect brand identity and catering to a targeted niche, which sometimes is lost in the real world market.

Nokia has taken a significant step in being a Mobile Ad Network, by adding Sprint and Bharti Airtel to the list of carriers, reports Reuters India. Last year Nokia acquired Enpocket to start building its Mobile advertising business. Enpocket.com now redirects to advertising.nokia.com.
Two days back we have covered the trend of Publishers Creating Their [...]

There is no dearth of funding in India and that can be clearly seen in the second quarter of 2008. According to the Quarterly India Venture Capital Report released yesterday by Dow Jones VentureSource, advertising start-ups have received maximum funding - $89 million-nearly 37% of the region’s quarterly investment total-went to five advertising/marketing companies, more [...]

For months, Time Warner has been exploring options for the two sides of America OnLine (AOL), including whether to sell or combine the businesses in a partnership with other companies. However, the discussions have been held back by uncertainty about how revenue and liabilities would be split between the two sides, which complicated putting a value to the businesses.

 
Out of home media has been experiencing a blow recently. After Delhi and Chennai, Bangalore became the third city in India to put a ban on hoardings. At the same time, we are seeing more and more screens in various places around us. Malls have been the traditional targets so far. Of late, even local [...]

It seems the success of World of Warcraft is getting onto the nerves of some of the other pronounced game publishing companies. Now, it’s Electronic Arts (EA) planning to come up with a subscription based online gaming model. I also remember EA planning to come up with the subscription based model for its mobile version too. The question here is, how would they structure the revenue model?

The US Department of Justice plans to launch a formal antitrust investigation on the Yahoo-Google advertising deal, which was signed last month. According to the deal, Google will have its advertising displayed on search queries on Yahoo’s sites, which would earn Yahoo upto $800 million a year for four years.

NDTV Media has signed up with UFO Moviez for advertising on their digital cinema screens. Digital Cinema is a technique, where instead of film “prints” being sent to the movie-theatres, the movie is transferred in the digital format. This is done via two techniques –