ybrant-digital

Microsoft Readies To Tap Local: Hires Ybrant Digital For Smaller Towns

by | posted: February 10, 2012
Ybrant Digital, an online marketing company, has been retained by Microsoft India to cater to cities outside Delhi-NCR, Mumbai and Bangalore. In a bid to expand in Metros beyond the aforementioned, MS...
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Google’s Shailesh Rao Joins Twitter: What To Expect Now?

by | posted: February 6, 2012
Google’s Asia-Pacific operations MD, Shailesh Rao has bid adieu & joined the world’s largest Micro-Blogging Site Twitter. Shailesh Rao who was heading the Media & Platforms Dept. of Google’s...
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Facebook Finally Acknowledges That It Faces Competition: But Who Has Better Advantage Of Them All?

by | posted: February 3, 2012
Facebook is ready to make history with the biggest ever IPO in American history. Interestingly, while filing the paperwork with the SEC, Facebook acknowledged some other tech heavyweights as its competitors....
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Google Wallets Are Filled By Advertising: Surprised?

by | posted: January 30, 2012
Google has an astonishing 96 per cent of its annual revenue coming from Advertising! Google made US$ 37.9 Billion last year, out of which 36.4 Billion came via the advertising route. According...
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And The Winners Of WAT Awards 2012 Are……Congratulations To All!

by | posted: January 21, 2012
WAT Awards 2012 –  Dawn Of The Digital Age was an exciting and refreshing event for all of us. Was awesome to see great work being rewarded & talked about. Was absolutely great to see the who’s...
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Announcing The Shortlisted Nominees For WAT Awards 2012!

by | posted: January 18, 2012
The online voting phase for WAT Awards 2012 ended at 10 pm yesterday. What a day it was! We were absolutely overwhelmed by the stellar response that we got. It feels good to know that Digital agencies...
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Facebook Earns 23% More On Impressions That Last Year

by | posted: January 18, 2012
Facebook is more profitable than ever now. We have written about how it may have even surpassed online retail giant Amazon this year in terms of profit. How did they do it? Facebook is free and it will...
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mobile-advertising

To Gain Better Visibility Among Web Portals, Agencies & Brands Focuses More On Mobile Marketing

by | posted: October 4, 2011
With the advent of smart phones and Blackberry, mobiles are no longer about the phone, they are about staying connected. Experts predict that Mobile Internet traffic will soon surpass the traditional wired...
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Mahindra Group kicks off movement marketing with ‘Spark the Rise’

by | posted: August 12, 2011
At the beginning of the year, they positioned themselves in a slightly different manner. They titled it ‘Rise’ and now the time has come for “movement marketing.” Simply put, it’s...
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Global Online Digital Content Market To Cross $150 Billion By 2012:Tavess

by | posted: June 10, 2011
Tavess, a research firm has come out with a report that says the global online digital content market would cross the $150 billion mark by 2012. Almost all computers have persistent internet connections,...
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Lunch Hour Is The Peak Time For Internet Usage:IMRB

by | posted: June 9, 2011
What do you do during the lunch hours at the office besides having lunch? Perhaps connect with some friends or read some interesting stuff. And what’s the best medium you opt for? It’s Internet. How...
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Google Global Market Finder To Help Indian Businesses Find Markets Overseas

by | posted: June 2, 2011
The search engine giant, Google, has announced that it is launching a new tool in India — Global Market Finder — to help advertisers find market overseas. Sridhar Seshadri, Head of online sales...
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Google Forecasts Growth In Online Display Advertising

by | posted: May 24, 2011
Neal Mohan, the Vice President for Display ad products at Google predicted that there will be a huge surge in the display advertising market in the near future. Mohan is speculating that spending time...
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Recap 2010 : Social Networking

by | posted: December 30, 2010
If you thought Social Networking was big in 2009, you should have seen it 2010. Last year, Social Networking/Social Media was plain vanilla Bruce Wayne(in a manner of speaking), this year it became Batman...
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PhokatCall’s Free Calling, Android’s Wallpaper Ads – How Much Advertising is Too Much?

by | posted: December 21, 2010
Advertising has always been something that fascinated me. Not just the creative aspect of it. The behavioral, transactional and economic aspects of it as well. For those of you think Ads are downright...
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Do Mobile Apps Compromise Your Privacy?

by | posted: December 20, 2010
What would be your state of mind if you were told that the apps that you use on your mobile phone send your personal data including name, contacts, location as well as your phone’s unique ID number...
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