Ad Networks Mushrooming All Over.. What does this mean for Publishers, Advertisers & Users?

‘Ad Networks’ a term that thats been around since advertising hit the internet big time as far as revenues are concerned. There have been models like adbrite (marketplace) and kontera (in-text) and ofcourse the google publisher network which have made google the billion dollar giant that it is currently.     India caught on to the ad network buzz around 2005-06 when the likes...
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