What makes for an effective ad campaign? The stickiness factor, the viral nature and the increase in sales that it generates. All these things were difficult to achieve with the traditional newspaper,...

WATBlog covered Google’s addition of Pac-Man to the list of their famous Google moments. After having made the game free for all (and having me play it for over an hour), the verdict is out. As awesome...

These days, things simply refuse to go Apple’s way. Ever since the July 11th launch for the iPhone 3G and other products like MobileMe, Apple has been sailing a rocky boat ride. There have been tons...

  There is news for every one willing to start up. Recently Yahoo India announced their new strategy to help young entrepreneurs. Yahoo wants to invest its fund in untouched areas like Indian food,...