Google Making Admob An App – Only Feature

Lately,the mobile web is truly seen as the next frontier in the internet advertising business. Google concurred and bought out the promising mobile ad network Admob for 750 million with the objective of...
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Indian Mobile Ad Market Grows By 1.5 Billion Ad Impressions: InMobi Report

InMobi has recently revealed that the Indian mobile ad market has increased by 1.5 billion ad impressions between October 2010 and January 2011. India has been the largest mobile advertising market in...
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InMobi Lures Developers With Higher Rev Share – Announces World Developer Fund

What stands between InMobi and true global domination of the mobile advertising space is the lack of a strong foothold in the US markets. Their strongest competitor being Admob which is now a Google owned...
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Indian Fashion and Jewelry Site Exclusively.In Secures $2.8 Million From Accel Partners And Helion Ventures

There is no doubt that the current Social/Group Shopping Avatar was born in the United States. And despite the fact that pejorative terms like ‘Bangalored’ go some way in highlighting the angst...
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Mobile Advertising On A High

The opinion that mobile advertising would be bigger than internet advertising had a few doubters, but day by day the number of converts is on the rise. A recent research by Informa Telecoms & Media...
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After BlackBerry, BuzzCity Launches In-App Advertising For Android

Mobile phones are an integral part of our lives. Thanks to smartphones, we can now do pretty much anything using our mobile phones. As a result, marketing and advertising over the phone as really grown...
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Apple (Unexpectedly) Relaxes iOS Developer Rules And Releases App Review Guidlines

In a move that’s certainly taken the tech world by surprise, Apple has released a public statement stating that it will roll back 2 of the most controversial changes it made to the IOS Developer...
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New Competitor In Mobile Advertising World – StratosHear Launches MobiAdz

The more we talk about it, the more we learn about its potential. The mobile revolution has long been talked about by us, and by the looks of it, we shall continue to do so for some time now. Mobile marketing/advertising...
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Mobile Marketing May Soon Pip Internet Marketing – Are We Suprised?

Mobile has been described as the next big thing for various platforms. Be it social networking, or gaming, or advertising, mobile has definitely been touted as the next device for taking all of the earlier...
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3G To Help Mobile Advertising Grow

Advertisements on phones might annoy us at times, but no one can deny that mobile advertising is a market that will only continue to grow. Companies like InMobi and AdMob have pioneered mobile advertising...
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Mobile Web Traffic Grows 4 Times In 2 Years : AdMob Metrics Report

Amidst the usual comparisons of operating systems and the constant analysis of the biggies in the handset segment (Nokia, Apple etc), a few other things in the AdMob Mobile Metric report caught my attention. This...
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Apple Under The FTC’s Scanner

The unveiling of the iPhone 4 raised the hopes many Apple fanboys and non fanboys alike. But Apple’s new Mobile Advertising Rules raised many eyebrows. Seemingly pointed at keeping competitors(read :...
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Inmobi Expands To US Markets

InMobi a mobile advertising company which was earlier called MKhoj has made a big geographical leap. It has expanded its scope of services to cater to the US market.  InMobi already garners 2 billion...
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The ‘Free’ and ‘Fare’ Internet!

Over the years we have gotten very used to a very ‘Free Internet’. Free as in, don’t pay for what you use and don’t pay for what you say! Free Content and Freedom of Content are perhaps the main...
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WATShow With Mahesh Narayan Country Manager AdMob On Mobile Advertising & Their Plans For India

We caught up with Mahesh Narayan – Country Manager of Admob and questioned him about how it feels to be a google acquired company, what are the plans for mobile advertising in India and more.. Check...
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Google Apps To Include Video Conferencing

Google is a company that loves to be in the news. Or maybe, the news just reports everything it does. In any case, quickly following the takeover of AdMob and the acquisition of Gizmo5, it’s here again. Video...
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