Google Adsense Gets A New Interface

by | posted: November 12, 2010
Do you rely on online ads for the revenue stream that gets your favorite website or blog up and running? If so, have you ever come across a situation, where you completely got lost and could not find any...
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Networkplay Ventures Into DTH Advertising – Ropes In Airtel DTH

by | posted: August 25, 2009
Networkplay the ad network affiliated to Webchutney has signed up Airtel DTH as a client. This positions networkplay as the first online ad network to venture into DTH advertising space. Networkplay has...
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WATShow With Kiran Gopinath Of Ozone Media On Ad Networks In India

by | posted: February 3, 2009
WATShow spoke to Ozone media founder Kiran Gopinath and asked him questions around the USP of Ozone Media vis a vis other ad networks, slowdown and its impact on Adnetworks etc. Have a look at the latest...
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Recap 2008: Online Ad Networks In India

by | posted: January 5, 2009
2009 can be termed as the year of the rise of the ad networks. This year many new ad networks were launched as well as some big deals were cracked in the adnetwork space. There was a lot of money via funding...
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Exclusive: Microsoft Launching Its Ad Network DRIVEpm In India

by | posted: December 29, 2008
We have confirmed from various sources that Microsoft is launching its ad network Drivepm in India. Infact it has also started hiring for the Drivepm division in India. Drivepm was a part of aQuantive...
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Ybrant Digital Ties Up With Integrid Media To Bring Oridian Ad Network To India

by | posted: December 23, 2008
Oridian Ybrant Digital’s US centric Ad network which was acquired by Ybrant in december last year is entering India through a joint venture with Integrid Media a provider of one-stop shop for integrated...
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NetworkPlay Signs On Zeenews.com – Launches News Vertical – Is Business Vertical Next With UTVi.com?

by | posted: December 22, 2008
NetworkPlay the vertical centric ad network which just burst onto the scene recently and which was in the news a few weeks back for signing on Gawker media as one of the publishers has launched a new vertical...
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NetworkPlay Pulls Off A Major Publisher Deal – Signs On Gawker Media For India

by | posted: November 10, 2008
Well the just launched vertical ad network NetworkPlay has pulled off a major deal in just the few months that it has been around. NetworkPlay has struck an exclusive deal with GawkerMedia which owns sites...
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GooseFish Media Ventures Merges GoSinbad & Divanation Into NetworkPlay – We Spoke To RamMohan The Founder To Know More..

by | posted: October 15, 2008
So it was just recently that Goose Fish Media Ventures (owned by Sidharth Rao – Founder of Webchutney) had announced the launch of two vertical ad networks in GoSinbad and Divanation. But now it...
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@IAMAI 4th Panel – What Value Do Ad Networks Bring?

by | posted: October 2, 2008
After Panel 1,2 and 3 the 4th panel was on “What value do ad networks bring?” And IAMAI had roped in 4 of the India’s ad networks on the podium obviously talking about why one needs to...
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Why Are Publishers Creating Their Own Ad Networks? And Which Publishers In India Can Join The AdNetwork Game?

by | posted: September 15, 2008
LinkedIn is soon to launch its own adnetwork ofcourse in collaboration with ad network Collective Media (which targets high-end media sites) reports Techcrunch. This isn’t the first time a large...
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Komli Launches Technology Channel For Advertisers.. Is Komli Confused?

by | posted: August 20, 2008
Komli.com the India focussed DFJ backed ad network that recently came out with a report on online users and their demographics has now announced a exclusive channel for technology advertisers. In the same...
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IAB Reveals Digital Pricing Benchmarking Study: Overall Ad Revenues Increase

by | posted: August 12, 2008
Overall publisher revenues through ads are increasing. Ad Networks have suddenly become a major part of the online advertising landscape (They weren’t trust me). The Interactive Advertising Bureau...
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AOL Reportedly Eyes The Indian Ad Network Pie And Why it Might Get The Biggest Piece

by | posted: July 9, 2008
If a recent exclusive is to be believed AOL is set to bring its ad network – Advertising.com to India. The launch, which might happen in a couple of months itself can have a big impact on the already...
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Ozone Media Ad Network Gets IDG Funding: WAT Looks at the Coming of Age or the Irrational Exuberance of Indian Online Advertising

by | posted: July 2, 2008
In behavioral finance circles, we often come across a term called irrational exuberance when fundamentally weak stocks start performing unbelievably well. Today, we, WATblog in particular, are marked with...
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How About An Indian Ad Network For Blogs

by | posted: June 24, 2008
  Rajiv had earlier blogged on the various Ad networks mushrooming in India and how they are focusing on getting big advertisers and publishers. Unfortunately, their strategy doesn’t (for now...
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