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Networkplay Ventures Into DTH Advertising – Ropes In Airtel DTH
Networkplay the ad network affiliated to Webchutney has signed up Airtel DTH as a client. This positions networkplay as the first online ad network to venture into DTH advertising space.
Networkplay has been in the news for signing up online destinations like gawker and linkedin and with this new client they have gone into a different [...]
WATShow With Kiran Gopinath Of Ozone Media On Ad Networks In India
WATShow spoke to Ozone media founder Kiran Gopinath and asked him questions around the USP of Ozone Media vis a vis other ad networks, slowdown and its impact on Adnetworks etc.
Have a look at the latest WATShow
You can check out more such exclusive interviews only on WATShow.com — India’s Premiere Digital Media Focused Video Destination [...]
Recap 2008: Online Ad Networks In India
2009 can be termed as the year of the rise of the ad networks. This year many new ad networks were launched as well as some big deals were cracked in the adnetwork space. There was a lot of money via funding pumped into this space as well. Then by the end of the year [...]
Exclusive: Microsoft Launching Its Ad Network DRIVEpm In India
We have confirmed from various sources that Microsoft is launching its ad network Drivepm in India. Infact it has also started hiring for the Drivepm division in India. Drivepm was a part of aQuantive (An online advertising firm) that was acquired by Microsoft last year for a whopping 6 billion dollars.
Microsoft launched Drivepm in Canada [...]
Ybrant Digital Ties Up With Integrid Media To Bring Oridian Ad Network To India
Oridian Ybrant Digital’s US centric Ad network which was acquired by Ybrant in december last year is entering India through a joint venture with Integrid Media a provider of one-stop shop for integrated media solutions. Integrid media will be exclusively carrying out ad sales activity for Oridian in India.
This isn’t the first time Ybrant and [...]
NetworkPlay Signs On Zeenews.com – Launches News Vertical – Is Business Vertical Next With UTVi.com?
NetworkPlay the vertical centric ad network which just burst onto the scene recently and which was in the news a few weeks back for signing on Gawker media as one of the publishers has launched a new vertical today. Networkplay has ventured into the news vertical by signing on zeenews.com as the first publisher in [...]
NetworkPlay Pulls Off A Major Publisher Deal – Signs On Gawker Media For India
Well the just launched vertical ad network NetworkPlay has pulled off a major deal in just the few months that it has been around. NetworkPlay has struck an exclusive deal with GawkerMedia which owns sites like Defamer (Hollywood lifestyle/entertainment), Jezebel (celebrity, sex and fashion gossip), Gizmodo (gadgets), Lifehacker (software and productivity), Jalopnik (car enthusiasts), Kotaku [...]
GooseFish Media Ventures Merges GoSinbad & Divanation Into NetworkPlay – We Spoke To RamMohan The Founder To Know More..
So it was just recently that Goose Fish Media Ventures (owned by Sidharth Rao – Founder of Webchutney) had announced the launch of two vertical ad networks in GoSinbad and Divanation. But now it seems they realized that having one network which focuses on verticals would be far easier scale.
So they have merged the two [...]
@IAMAI 4th Panel – What Value Do Ad Networks Bring?
After Panel 1,2 and 3 the 4th panel was on “What value do ad networks bring?” And IAMAI had roped in 4 of the India’s ad networks on the podium obviously talking about why one needs to hop onto the ad network platform and how its is more performance driven. For me it would have [...]
Why Are Publishers Creating Their Own Ad Networks? And Which Publishers In India Can Join The AdNetwork Game?
LinkedIn is soon to launch its own adnetwork ofcourse in collaboration with ad network Collective Media (which targets high-end media sites) reports Techcrunch. This isn’t the first time a large publisher in the US has gone into launching its own ad network. Recently even technorati had launched its own ad network for blogs in the [...]
Komli Launches Technology Channel For Advertisers.. Is Komli Confused?
Komli.com the India focussed DFJ backed ad network that recently came out with a report on online users and their demographics has now announced a exclusive channel for technology advertisers. In the same report it had the demographics of users who visit technology sites. Here are some demographic charts from that survey:
The most interesting statistic [...]
IAB Reveals Digital Pricing Benchmarking Study: Overall Ad Revenues Increase
The study was conducted to benchmark and explore the impact of online ad intermediaries (good ol’ ad networks) on ad rates, profitability and ad inventory management for publishers. And it revealed some interesting and surprising (to me) facts. According to the study, publishers on an average experienced 20 – 30% growth in their revenues compared to last year. And more importantly, the use of Ad Networks by publishers grew from a paltry 5% to a substantial 30%. The study essentially suggests that a lot of publishers are increasingly using Ad networks to make something out of their unused ad inventory that don’t sell through direct advertising.
AOL Reportedly Eyes The Indian Ad Network Pie And Why it Might Get The Biggest Piece
If a recent exclusive is to be believed AOL is set to bring its ad network – Advertising.com to India. The launch, which might happen in a couple of months itself can have a big impact on the already crowded Indian Online Advertising industry.
Through a spate of acquisitions which included advertising.com, AOL had formed Platform-A [...]
Ozone Media Ad Network Gets IDG Funding: WAT Looks at the Coming of Age or the Irrational Exuberance of Indian Online Advertising
In behavioural finance circles, we often come across a term called irrational exuberance when fundamentally weak stocks start performing unbelievably well. And today we WATblog in particular is marked with news about Online Advertising Networks launches and funding. The latest in the assembly line being Ozone Media sitting on what is rumored to be a $4 million funding deal (first round) from IDG ventures. Are all these signs of such an exuberance not based on rationality, or is it the new wave that everyone can cash on?
How About An Indian Ad Network For Blogs
If you look at the Indian scenario, there seems to be many blogs starting day by day. There is a huge possibility for an India centric ad network system coming out with their their blog advertising system.