3 Idiots VS Chetan Bhagat Via Social Media – So Who Won?

Who know social media sites like twitter, youtube and facebook as well as personal blogs would be used as a battleground for pulling verbal punches and posting allegations against each other. Also who...
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Watch 3 Idiots Online On YouTube Soon (Legally)

I always wondered what made Rajkumar Hirani hype his movie to be released on Christmas Day, 3 Idiots. The answer was undoubtedly Aamir Khan, as there is always a readymade buzz when he does a movie, and...
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A Look At Ghajini’s Online Marketing Strategies – And Those Benefitting From It!

Aamir Khan is known for his use of the web and digital medium to create buzz and word of mouth for his movies. Right from his lagaan dvd selling days which prompted him to start his own website and blog....
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Shilpa Shetty Launches Shilpa Channel – A Blog On Her Official Website

Shilpa Shetty seems to be going the Aamir Khan way as far as digital savviness is concerned. She had recently launched her own website and also was in the news for her Yoga training videos being available...
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2008 The Webrising: Aamir Khan Leads the Bolly Brigade with Internet Only Promotion for Ghajini

The way Aamir Khan has been using the web recently for kicking things up a notch, is to my mind phenomenal. And now we hear that he is planning an Internet only promotion for his latest flick Ghajini....
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Aamir Khan Smoking – The “Jaane Tu Ya Jaane Na” Smoke up Strategy

  Just imagine now, if Aamir khan blogs that he has given in to his temptation of smoking and putting its blame on stress; any general fan of his would relate to it. And on top of it, he would say...
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Dhoom 2.5 To be Out Soon via WATGame.com. More on Bollywood and ‘Engagement’

  It’s bad enough that we had to be subject to that trash called Dhoom 2 in the theatres, that fine people from FXLabs (notorious for the pathetic Agni) have decided to torture us with their 3-D rendition...
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FXLabs partners with Indyarocks in What is Claimed to be ‘India’s Largest Casual Gaming Community’

FXLabs Studios, one of the leading end-to-end game companies in India announced yesterday that the company has partnered with Indyarocks, to create what it claims to be India’s largest casual gaming...
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Aamir Khan Uses Blog to Propell Nephew Imran Khan

Aamir Khan on a recent post on his blog decided to direct attention to his nephew Imran Khan and his upcoming production Jaane Tu. “This will be the first film of my nephew Imran, I think I’ll post...
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Big B uses Blog on BigAdda to Bite Back at Ramadoss

A few weeks back we announced the launch of the Big B Blog on BigAdda and rubbished it as a marketing stunt for the movie Bhootnath. Last week however we noted that the blog is being updated frequently...
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(Online) Buzz = Box Office (Boom)?

      Nielsen PreView, a Nielsen service has presented its latest research reports about the US Box Office. The report says that the more the buzz generated by a film online, the more is...
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Google Talk Gets a Chat Widget – Now Chat With eAuthors

This comes in via Mashable - Google has introduced a new widget (its more like a GTalk feature) and its called Chatback. Its function is pretty simple – it lets you embed GTalk into your blog...
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