air

Novosol & Airtel Team Up To Offer MVAS To Sports Fans

by | posted: March 30, 2012
Airtel has partnered with Novosol to offer sports-centric Mobile Value Added Services (MVAS). Catering  to fans of multiple sports, Novosol & Airtel have come up with three segments MoCricket, MoFutBol...
0 comment
iamai

Mobile VAS Is Huge Business, Confirms IAMAI. Are Mobile Companies Listening?

by | posted: January 18, 2012
Value Added Services (VAS) will comprise a third of revenue generated for Mobile Telcos confirmed a report by Internet and Mobile Association of India (IAMAI). IAMAI, which routinely offers eye-openers...
0 comment

Rural Technology Enhances The Life Of Farmers

by | posted: June 28, 2011
Mobile Value Added Services have generally been about knowing horoscopes or getting jokes or something else which is – lets face it – useless. Sudhanshu Jain and Rajeev Ranjan, who work with...
1 comment

P2P Joint Venture – mTouche and VASSoft.net Form mBit Infotech – Will It Redefine MVAS?

by | posted: December 10, 2009
Mobile VAS has been on a crusade in the recent past, and so be it. Mobile operators are loving it. Moreover various entities are set up with the idea to comprehend the growth in the mobile subscriptions...
0 comment

Exclusive Interview With Dr. Vinod Vasudevan, CEO, Flytxt – Conversational Mobile Marketing Technology

by | posted: December 8, 2009
We recently spoke to Dr. Vinod Vasudevan, CEO, Flytxt who shared with us some key insights from the mobile marketing technology arena. He also helped us understand their new revenue generation opportunity...
2 comments

TRAI To Come Out With Consultation Paper On Tariffs, SMS Prices – A Major Issue?

by | posted: November 24, 2009
SMS charges in India are the only telecom charges which have been immune from the fall witnessed in tariffs across the board. If TRAI had their way then SMS charges would also fall in line with other...
0 comment

IMI Mobile Raises $13 Million In Funding From Sequoia Capital

by | posted: November 13, 2009
The funding is surely coming easy for mobile VAS providers, it seems as One97 just few days ago announced their plans to go public and now IMI mobile, another VAS provider announced their funding updates....
0 comment

Chat Services For Rcom Subscribers – Moko.Mobi To Share Revenue

by | posted: November 3, 2009
After introducing a universal plan and cutting-edge tariff rates for local and STD calls, Reliance Communications will soon add chat services to its kitty. Reliance subscribers now get an international...
0 comment

Meteorological Department Goes Mobile For Farmers – Fresh Room For MVAS?

by | posted: October 21, 2009
One of the major challenges rural VAS is facing today, making information easily accessible to farmers. Useful information puts a farmer in an exponential position and helps him get more profit from all...
2 comments

Tata Docomo Brings Manga to Indian Mobiles

by | posted: October 2, 2009
According to everyone’s favourite web resource since the 1950s, Manga have steadily become a major part of the Japanese publishing industry, representing a 406 billion yen market in Japan in 2007 (approximately...
1 comment

Mobile Updates: Bigflix Goes Mobile | Planet41 Plans IPO

by | posted: October 1, 2009
Lots of web based services have gone mobile before be it naukri, sulekha or makemytrip and many others. But one may say these are not transactional services. Mobile apps that facilitate transactions have...
0 comment

2G to 3G, Possibilities, Pitfalls and Indic SMS Challenges @ IAMAI Mobile Conference

by | posted: September 3, 2009
At the inaugural session at IAMAI conference on Mobile content and services, some of the questions the session tried to contemplate answers to are: With the 3G spectrum auctions just around the corner,...
0 comment

BSNL’s Music Portal Goes Public; Offer’s Unlimited Music For Rs 149/month

by | posted: July 20, 2009
BSNL has announced public launch of its music portal with Hungama.com facilitating legal music access at lowest cost. The service would provide unlimited music and videos for Rs 149/month and unlimited...
3 comments

RCom’s Novel Idea a Smart Move – Don’t Think So

by | posted: July 14, 2009
There is always a transitional period while moving on from one technology to the other. It’s not just from an Internet/Software/Tech perspective. The ancient Europeans might have scorned Gutenberg’s...
1 comment

Idea to Launch Idea Madhur – Will Grass Roots Music Tap in at the Grass Roots?

by | posted: July 2, 2009
Music and entertainment have been the most prolific VAS in use in India amongst the many available. In a bid to make the most of the scenario, Idea has launched Idea Madhur. It is a music driven value...
0 comment

UTV Brings Audio Cinemas to Mobile

by | posted: June 4, 2009
Mobile content and MVAS has been amongst the most spoken about topics on WATBlog. While a lot of new innovations has happened and a lot of models tried, there is a general feeling among those who monitor...
5 comments