Mapmyindia the map based navigation products company which was on a tie up spree lately and which expects to touch 1million + sales of in car navigation devices in 3 years has launched three new features.

Mapmyindia has launched:

An iNav mobile application which transmits your location to anyone so they know where you are
New next-generation in [...]

Its seems both the casual gaming sites Reliance ADA backed Zapak.com and Games2win.com which were competing in the Indian market and both of whose CEO’s have been interviewed on WATShow here and here are now looking towards international shores for business.

Lets look at each of their international strategies just the way we analyzed their strategies [...]

Well In.com the horizontal portal from web18 whose expensive domain name was talk of the town has been very active offlate making upteen number of changes not only on In.com but also on other sister sites of Web18 which are being integrated as a part of In.com.
So which are the Web18 sites that are now [...]

Satish Dharmaraj the Co-founder and CEO of Zimbra the open source messaging and collaboration services which was sold to yahoo for 350 million $ has invested an undisclosed sum in dimdim.com the open source webex competitor which was earlier funded for 5 M $ by Nexus India Capital in 2007 and then in July 2008 [...]

We had recently covered iXiGo.com’s strategy of going mobile and essentially eliminating the OTA with their new mobile click to call feature. We caught up with Aloke Bajpai of iXiGo.com to know more about their business model with the mobile version and on current traction at iXiGo.
Here is the interview:
1) Why go mobile whats the [...]

What is Radiorocks.in?
Radio City 91.1 FM which is present across 18 cities and towns in India has launched Radiorocks.in which is a one-stopknowledge bank on FM radio in India. This website is clearly targetted at evangelising the radio as a medium to the media planners and advertisers. Hence the website provides documented research on radio [...]

Lodestar Universal did a study to understand the growing power of social media users the world over. The study  profiled users who advocate products and tested other users who listened to their advice against opting for a particular brand or service. This study was done across 29 countries and included 17,000 active Internet users.

The study [...]

Its a trend officially now movies and tv programs are now using popular social networks and even portals to launch their microsites and online presence on the web. So orkut had hosted a dedicated group for MTV roadies not too long ago and even in.com has been very active with microsites for movies like singh [...]

Just 10 days ago we had blogged about a couple of tie ups that happened in the WAT space and now there are a couple more. Infact apnaloan.com seems to be on a tie up spree with regards to distribution of its content.
ApnaLoan ties up with S-Commerce Player Suvidhaa
Apnaloan.com which recently renamed its company apnapaisa [...]

We had earlier blogged about how the DTH platform had become a battle platform for the two leading matrimony players shaadi and bharatmatrimony who had tied up with two leading DTH players and announced their tie ups on the same day. I am not sure what’s cooking between Bharatmatrimony and Shaadi but they seem to [...]

Indiabanao is an apolitical movement that aims to get the youth of India involved in public affairs debates and give them a platform. This is how we were introduced to IndiaBanao.org today. The initiative will go live on October 20 and in this post WATBlog takes a look at what the effort is all about.

Vivek Pahwa of Desimatini fame whom we have interviewed earlier on WATBlog is getting aggressive with his new set of sites that he launched a few months back. Not only that he has renamed his company from Pahwa KBS to Accentium and also roped in 3 other co-founders who are post graduates from ISB (Indian [...]

NDTV iXiGo Tie Up
NDTV Convergence has tied up with iXiGo to power their travel portal NDTVTravels.com. This isn’t the first time NDTV has gone the tie up mode for content for its verticals even earlier NDTV has tied up with ammas.com for powering the NDTVAnswers platform.
NDTVTravels tie up with iXiGo will enable users to carry [...]

So what is Google adsense for games?
The buzz about google launching adsense for online gaming has been around for a while but now google has gone ahead and launched as well as invited prospective game publishers and developers to join the adsense for gaming list of publishers.

Check out the video below to know how the [...]

Yes we are back this time with a WATShow with Sulekha Director of Brand and Global Marketing on Sulekha.com’s focus, local commerce, userbase demographics, on their competition and also on their expansion plans. He also speaks about the recent tie up with Career Builder.
Also note his reference to Asklaila a prospective competitor which he denies [...]