Web related news, views, reviews and interviews

The Bing v/s Google Battle has been raging on for quite some time now. Companies are giving Twitter a lot of attention, and it’s not rivals like Facebook , but software giant Microsoft who has also entered the Twitter arena to grab as much attention as possible. In a recent report, Microsoft has started tweeting, [...]

Ajit Balakrishnan  - Chairman of Rediff.com gave the keynote at the IAMAI Digital Marketing Conference held at Delhi yesterday. Personally I felt it was one of the best keynotes that Ive heard at any event. Ajit traced the growth of internet right from 1995 to this day and also pointed out key pain points for [...]

by Pranav Agarwal
Facebook vs Orkut. Which one of these do you have an account in? Chances are, both. Orkut was an early entrant into the Indian Social Networking Scenario. Facebook, which arrived much later, however seems to grabbed quite some attention. Though both were launched at the same time, Facebook was initially not very popular in [...]

Bindass, the youth centric TV channel from the UTV Group has launched Bindass.com - a community platform for the youth. Just like MTVIndia’s connected they seem to have integrated it with facebook connect platform to reach out to the youth on facebook. Bindass already had a platform in Bindass.tv which showcased their TV programming. Bindass.com [...]

MTV India has always been very active with its social media activities and we have tracked the same here at WATBlog be it  for MTV roadies or Battleground 2. Now MTV has chosen to integrate facebook in the launch of its new show Connected. This show is about how connected real twins can be. Inorder [...]

According to Techcrunch, YouTube is unveiling what they call the Call-To-Action Overlay,which is a semi-transparent pop-up that links viewers to any website you choose.

This is big news, especially for direct marketers and their likes. One doesn’t need to talk about the insane amount of traffic that YouTube gets. Marketers realized therefore very early the potential that the site has to drive traffic on to their web platforms. It started with funny videos, to video blogging, to ads with made for web viral elements.

Digital Media is a huge canvas, but that doesn’t mean you need bigger brushes, rather it calls for you to have a bigger vision. As children of this media it is upon us to not only safeguard its core virtues but also stretch its inherent strength. This medium needs a fresh approach, a fresh perspective with nimble feet and we all need to be in this together.

Webchutney - The Digital Marketing Agency has released the first edition of its annual report which looks at the future prospects of the Digital Media Industry in India. This report analyzes the digital medium by analyzing the ad-spends of the Top 500 marketers who control two thirds of all advertising spends in India. The interview [...]

Last week, I wrote a very detailed post on the Iran controversy and the importance of social media communications; on how Twitter and the new online media has emerged as the hero in Iran by helping us get the news from the very heart of chaotic Iran. The current Iran government might have clamped its [...]

By Siddarth Raman

The last few months have seen quite a rise in the Facebook v/s Twitter battle. We recently showed you a few updates that facebook has incorporated to emulate the popular twitter platform - is facebook obsessed with twitter?. The story of Facebook’s failed attempts to buyout Twitter is well known and since then [...]

Ever since Twitter snubbed its moves of a takeover, Facebook has been upping its features to seem more and more like Twitter. The first one caused a major furore on the web, when they overhauled the entire Facebook home page of profiles to look more like a Twitter timeline. While users might have now got used to it, it certainly has dented Facebook’s appeal as something separate from Twitter (ever so slightly).

26th June, the day when Elvis did his last concert, the day MJ took his last breath. Even though the occassion demands it the place is not perfect for a Michael Jackson obituary, so we won’t talk much on the glory and guts of him as a path breaking artist. However, the scene is perfectly set to talk about the impact of his death to prove a measure of his genius.

By Siddarth Raman

China has always been a hidden entity in the international community. Not hidden, since it’s so much in the limelight-but more of a secretive entity. What happens in China, stays in China. Advocates of nationalism may debate over the fact that it is this stringent big-picture, big-brother attitude that has helped it become [...]

Social media agitation took a new shape when Campaign Monitor an email marketing software provider started Fixoutlook.org. Now before we talk about the site and the response it generated on Twitter, let’s see what exactly has caused the agitation if one can call it that.

Myspace in a recent release stated that it would be laying off about 300 of its international workforce. There was also news of major restructuring across international offices in Argentina, Brazil, Canada, France, India, Italy, Mexico, Russia, Spain and Sweden which are said to be under review.
We have been tipped off today by a [...]