The sixth season of the Indian Premier League (IPL) cricket tournament has seen 52 % rise in its online viewership. As per the viewership numbers recorded for 38 matches, which is 50 per cent of the tournament, IPL online viewership across both Boxtv.com and Youtube combined recorded a 52 % growth.The number of viewers increased to 75.2 million this year compared to 49.3 million Internet users...

Youtube has announced on its official blog that it has launched a pilot program in partnership with select content creators on the medium which will allow users to pay for their monthly subscription to certain channels. The cost for the subscription in the pilot phase will start from $0.99 a month. Every paid channel will have a 14 day free trial period after which the subscription rates will apply....

BitTorrent Inc. is much maligned for its association with global content piracy. For the record, BitTorrent is a legit company which specializes in making data and content move freely over the internet using the p2p protocol that it has developed. However, BitTorrent is much more than this and can definitely be used for practical applications in data and content distribution. The company has also...

India has seen a huge increase in total online video consumption since past two years. As per the latest report from comScore, India has watched 3.7 billion videos per month on their personal computers.  This dramatic growth has been driven by a sizable increase in the number of online video viewers, in addition to increasing consumption per viewer. The total online video audience in India has...

Youtube has revealed that it has now crossed the 1 billion visitors per month figure. Youtube started upon a fresh new path sometime back in 2007 by partnering with content creators to get fresh and original content on the platform. This strategy seems to be working well for the platform, as it is seeing a higher number of visitors as well as a good increase in revenue.  The service generated a revenue...

Mobile video streaming service, Apalya Technologies Private Limited, has secured an undisclosed sum from Cisco Technologies and existing investors IndoUS Venture Partners, Qualcomm and IDG Ventures. Apalya plans to use the funds to broaden its portfolio of services and technology platform to leverage the vast mobile TV opportunities owing to upcoming large scale rollout of 3G services in India. Cisco...

Facebook, it seems, is already hard at work on getting its video advertising product to ship by June or July. According to reports, the social networking is busy pitching this new product to various advertising agencies so that it can fill the daily slots for the first month. This may seem like good news for advertisers and brands but the prices that Facebook is demanding for these advertising slots...

With an initiative to reach out to a larger audience, India’s popular reality show, Indian Idol has organized online auditions for its latest iteration ‘Indian Idol Juniors‘.   The platform is opening its doors to young singers in the age group of 5-15 years this time. Judged by leading female playback singer Shreya Ghoshal and music director duo Vishal Dadlani and Shekhar...

YouTube just got even bigger. The Google owned online video streaming service announced today that for the first time, it is driving more than a billion unique users on the site, every month. That’s 1 in 7 people on the planet stopping by Youtube to watch viral videos from Gangnam Style to the most recent phenomenon, the Harlem Shake. YouTube crossed the 1 billion threshold five months...

Following the launch of its YouTube Capture iPhone and iPod touch app last year, YouTube has released a version of the application for the iPad and iPad mini. If you’re unfamiliar with the YouTube capture app, perhaps a little background information is in order. As the name implies, the app is designed to allow users to record videos from their devices and then upload them instantly to YouTube. After...