Komli Media the adnetwork funded by VC’s like DFJ, Helion and Nexus Capital has tied up with an international online brand advertising measurement system provider Vizu.  According to this tie up Komli Media will exclusively deliver Vizu’s Ad Catalyst technology in India.

Vizu serves brands like Burger King, Polaroid, Warner Bros and Hilton in the US. [...]

HT Media Ltd has formed a new joint venture with a London Stock Exchange listed firm Velti Plc to provide mobile marketing services to other brands, ad agencies and network operators in India.

Firefly e-Ventures Ltd which is HTMedia’s investment arm and has earlier acquired the likes of desimartini will have a 65% stake in the [...]

Travelguru.com which initially started as a flight booking platform but later repositioned its core focus from Flights to hotel booking has now taken a step futher to ‘cut costs’ and further sharpen its focus on hotel bookings by tying up with iXiGo.com to power it flight search and booking.

What kind of tie up is this?
iXiGo [...]

Its seems to be a trend for news channels to go digital in more ways than one through tie ups. So if Timesnow chose the online medium with a tie up with Nautanki Zee news has chosen to go mobile with a tie up with One97. Through this association mobile users across India can access [...]

After Zoom Tv’s alliance with Nautanki another Times Group TV Channel has been bitten by the Nautanki bug. Times Now the business news channel by the Times Group has tied up with Online Video Network nautanki.tv to stream 3 shows across Nautanki’s claimed 6000+ blog video widget network. Its no surprise as now Nautanki is [...]

Telecom players seem to be waking up to the power of local search so both Airtel and BPL seem to have launched local search products that their large subscriber base can use. While BPL Mobile has launched the local search service only in Mumbai, Airtel with its tie up with AskLaila has launched the service [...]

We had reported earlier about Sify’s deal with Google to power its mail and chat. Now the intergration of Google mail and chat is complete and Sify has launched a brand new mail service from Sifymail called WIYI or ‘World In Your Inbox’.

Sify has also launched a My Sify on igoogle platform which allows sify [...]

Citibank India and travelguru.com have come together to launch TravelRewards.co.in, a travel rewards platform for its cardholders which will earn them reward points and discounts on their spending on hotel and holiday packages booked via travelguru ofcourse.

The benefits that a users gets by registering  on Travelrewards.co.in are:

Accrual of triple reward points on hotel and holiday [...]

Reliance Communication has announced the launch of ‘Quick Search’an information search service powered by OnYoMo.com on Reliance Mobile World(R World). We at WATBlog have always felt that onyomo’s mobile search services which was earlier owap.in and is now accessible from m.onyomo.com is one of the best in local search on mobile so its no surprise [...]

Well the just launched vertical ad network NetworkPlay has pulled off a major deal in just the few months that it has been around. NetworkPlay has struck an exclusive deal with GawkerMedia which owns sites like Defamer (Hollywood lifestyle/entertainment), Jezebel (celebrity, sex and fashion gossip), Gizmodo (gadgets), Lifehacker (software and productivity), Jalopnik (car enthusiasts), Kotaku [...]

Well Maps and travel seem to go hand in hand. Recently we had blogged about a start up entrip which claimed to be a visual travel blog and integrated the map experience to travel planning. Well that is something even zoomtra seems to be attempting.
According to this release zoomtra has tied up with routeguru to [...]

RockeTalk a mobile social networking application which had recently opened up to public has added a feather to its cap by tying up with LG Electronics India to bundle the RockeTalk mobile social networking application on all new LG KT610 and KF750 (Secret) mobile phone models. These bundled mobile phones shall be available with all [...]

Mobme integrated their SMS short code platform GO with Mobshare Channels enabling easy Subscriptions via SMS. One of the first channels to launch on this plaform was that of Malayalam Newspaper Daily Mathrubhumi which due to the launch by Actor Mamooty saw over 44000 subscribers in Day 1 itself.

This shows how offline content delivered by [...]

Its a trend officially now movies and tv programs are now using popular social networks and even portals to launch their microsites and online presence on the web. So orkut had hosted a dedicated group for MTV roadies not too long ago and even in.com has been very active with microsites for movies like singh [...]

Spice Televentures has announced the launch of a new venture in mobile software called Mobisoc Technology Pvt. Ltd. Mobisoc’s vision is to enable rich internet experience on all mobile phones. Part of the MK Modi Group and led by chairman Dilip Modi mobisoc has already announced a number of tie ups with leading web players [...]