SVG Now Officially The Second Largest Ad Network In India: comScore

mobile_advertising
SVG Media has now officially become the second largest Ad Network in India according to comScore data.As per the latest comScore Numbers (December 2013), SVG Media (formerly Tyroo Media), has climbed in ratings and now sits below Google for the Indian Region. The Average Daily Visitors and Total Page Views for SVG Media stand at 5.3 Million and 1321 Million respectively. SVG Media has been growing...
0 comment

Vodafone Sees Healthy Growth In Its India Operations

Vodafone considering a cash offer for Cable & Wireless Communications
Vodafone Plc. the Britain based Telecom giant has been growing really well in India and as per the latest financial figures released, the country seems to be its best bet.India is now officially the only country that has been the most kind to the company as per its own admittance. As per its ‘Interim Management Statement for the Quarter Ended 31 December 2013’ Vodafone registered 13.2% growth...
0 comment

By 2016, 30% Of Companies To Use Biometric Authentication: Gartner

biometric
The increasing adoption of bring your own device (BYOD) programs has resulted into security impact of the consumerisation of IT. According to Gartner, the use of biometric mobile authentication will rise significantly in the coming years. The research firm has predicted that, by 2016, 30% of organizations will use biometric authentication on mobile devices, up from 5% today. ”Mobile users...
0 comment

Indian Apparel Retail Is Increasingly Shifting Towards The Online Domain: PwC

eCommerce_header-620x330
Indians are progressively drawn towards the Online Shopping Portals to purchase Clothes, Fashion and associated apparel indicates a new research conducted by Price Waterhouse Coppers (PwC).Titled, ‘PwC’s Experience Radar 2013: Lessons from the Global Retail Apparel Industry’, the study was intended to detect evolving patterns in the purchasing habits and methodologies adopted. The global study...
0 comment

India Set To Have 243 Million Internet Users By June 2014: IAMAI Report

internet
India is expected to have more than 243 million online users by June 2014, as per a latest report by Internet And Mobile Association of India IAMAI. The industry body touted that the Internet user base in the country stood at 190 million at the end of June, 2013. “The consolidated numbers taken out by IAMAI affirms the fact that internet in India is now becoming inclusive, which augurs well...
0 comment

Vdopia’s Video Ad Network Surges Ahead With 10 Million Viewers, According To ComScore

vdopialogo
Online Video and Mobile Advertising Company Vdopia Inc. has managed to surpass 10 Million Unique Visitors in the month of December. Vdopia’s Video Ad Network has been confirmed by independent internet statistics company comScore to have garnered a viewer base of 10.65 Million. Additionally, this number is for the month of December 2013 alone and it confirms the visitors are unique and repeat viewers...
0 comment

Airtel’s 3G Usage Surges, Will it Affect 4G Rollout?

airtel 3g
Airtel, one of the top Telecom Service Providers has been enjoying increased spending by its subscribers, fueled mainly by the rise in Data Usage.According to the latest financial revelations by Airtel, its Average Revenue Per User (ARPU) rose to Rs. 75 in the last Quarter of 2013 from Rs. 70 a Quarter earlier. Additionally, its ‘Blended ARPU’ rose to Rs. 195 from Rs. 192. Airtel’s non–Voice...
0 comment

Idea Has Doubled Its Net Profit By Setting Highest Pace Of Customer Acquisition

Idea-Cellular_1
Idea Cellular has surpassed estimates and booked a net profit of Rs. 467.7 Crores (US$ 74 Million). India’s third largest telecom service provider, Idea Cellular has managed to speed ahead estimates set by financial news organization Bloomberg and has booked a profit that is 104% higher as compared to its last year’s figures. Having managed to earn Rs. 228.5 Crores (US$ 36 Million) last year, Idea...
0 comment

Mobile Advertising May Stagnate Before Surging: Report

mobile-advertising-4info-butter-300x212
The mobile segment is possibly at its highest momentum right now, but a new research points out that the Mobile Advertising Segment might lose some of its sheen for a short duration before resurging.The mobile advertising segment is getting an overwhelming response from all quarters. While users are overall receptive to the concept, app & game developers are coming up with newer ways of monetizing...
0 comment

Social Media Presence Mandatory For Brands In India: Research

social_media
According to a new research, social media has become a more-than-important component in the life of a brand manager or advertiser.Waggener Edstrom Communications (WE), an integrated communications agency recently conducted a survey asking respondents their association with their favorite brand over the social media & the response is overwhelmingly positive. Titled ‘Content Matters: The Impact...
0 comment