Reports
Research, Survey, Statistic Reports on Web, Advertising and Technology Space in India
IDEA Overtakes BSNL While Bharti Airtel Grows By 2.5% In Nov: GSM Growth
GSM subscriber growth numbers for November have been released by COAI (Cellular Operators Association of India) and according to these numbers IDEA Cellular has apparently overtaken BSNL in total subscriber base.
IDEA has reached 55.90 million GSM subscribers and has overtaken BSNL which has 55.18 million subscribers. This puts IDEA at no.3 position after Bharti Airtel [...]
Online News Consumption Grows By 37% In India: Comscore Study
A recent Comscore study has found that the traffic to online news sites reached a record 15.8 million which is an increase of over 37% from last year and it also represents almost 44% of the total online population of India.
News has been a controversial segment in the online space with Newspapers the world over [...]
1 Billion Mobile Internet Users – 1/3 Of World To Have Accessed Internet By 2013 : IDC Report
The next 4 years is set to be the golden period for Internet growth the world over and as expected th access to internet via mobile is set to be the driving force for the growth.
As of this year there are 450 million mobile Internet users worldwide but this number is expected to touch 1 [...]
Indians Want To Know ‘How To Kiss?’ – 2009 Google Zeitgeist India
Every year google releases a list which tracks the most popular searches for the year. Its known as the Google Zeitgeist. Even this year google has released a list of top searches and most popular celebrities and politicians on Google search for India and for the rest of the world as well.
Lets start with India
As [...]
Yahoo Ranks Rahul Gandhi As India’s Top Newsmaker For 2009
When it comes to internet search engines, Yahoo is not a company one might readily think of. It is easy to forget that the company still holds significant market share in the industry which is so mightily held by Google and where Microsoft has been creating a lot of noise with the Bing search engine.
Based [...]
Facebook Outshines Orkut In October – Traffic Up by 19%: Vizisense
ViziSense, an online traffic measurement service for Indian markets has released Traffic stats for October. The Data top-lines the growth registered by portals mostly frequented by Indian netizens.
All growth figures are based on M-o-M (Month-on-Month) stats.
Overall reach:
Google has 70 percent reach in the Indian market closely followed by Yahoo at 59%. Orkut [...]
Average Indian Spends Less Than 1 lakh A Year Via E-Commerce – Visa Study
In the first WATBlog panel discussion that we held in IIT last year a point was made about how the fortunes of online advertising in India is connected with the growth of ecommerce. The same point was reiterated again in the WATBlog panel at IIM Bangalore as well a few months ago. Now if we [...]
Gazing At The 3G Saga… Day In And Day Out!
Dynamics of the Indian Communication Industry have been on a drastic revolution spree since last few months. Be it Price wars, MNP or 3G. Already pegged as the next big thing in Indian telephony, 3G seems to be the only rescuer of this slowly sinking ship. Each player in the current times has so much [...]
October Telecom Stats: Subscriber Base At 52.56 Crores, Telecom Density Reaches 44.87 Percent
TRAI has released the telecom stats for the month of October. The figure clearly points at increasing demand for telecom services in the country. The growth is largely witnessed in wireless services unmatched in other segments thus boosting the total tele-density in the country.
Total Subscriber Base & Tele-density:
The total subscriber base for all telephony [...]
India’s Internet Penetration Grows By 17% In A Year – Comscore Study
The Indian Internet space suffers from statistics problem as different research agencies predict a different number of the total internet penetration in India. IGF statistics last year pegged it at 80 million Indian Internet users and then there was IAMAI which pegged it at 46 million way back in 2007 which got reduced to 39 [...]
Auto Majors Increases Online Ad Spending – Who Else Will Join Them?
Its a known fact that in days of economic turmoil auto companies are the worst hit due to lower off take in demand arising from tighter interest rate regime and lower spending. This decrease in demand last year witnessed many auto majors lowering their ad budgets and along came cap on online [...]
Opera Mini Crosses 35 Million Users – India Mobile Page Views Grow 202%
Opera the browser company which is more popular for its mobile browser Opera Mini has announced that the Mini has crossed more than 35.6 million users in September 2009 all around the world.
This is an increase of 11.5% month on month for Opera mini, as well as an increase of over 150% year on year.
Opera [...]
Twitter – The Most Active Platform For Technology Brand Conversations In India
74,452 online conversations pertaining to 96 large technology brands, contained within 423 influential channels were monitored between July and September 2009 – Averaging at one brand mention every two minutes.
Google and Microsoft topped the rankings by way of volume of conversations, securing approximately 20% and 12% of all monitored conversations, respectively.
Yahoo!, Intel and Sony complete [...]
Yahoo Declares Q3 Result – Revenues Dip, Profits Soar
Yahoo! has declared its third quarter results (pdf) this morning. Its profits have grown more than three times as compared to Q3 2008, whereas, its revenues have taken a 12% hit compared to the same period last year. Its marketing services revenues from both Owned and Operated sites as well as Affiliate sites declined as compared [...]
The Anatomy Of The Indian Online User – WATView
As per TRAI, India has 8 Crore (80 Million) Online users who uses internet once per month which may be statistically correct but has some serious flaws in it (I will not go much into that though).
For example,
1. How many of the “atleast once per month” crowd are browsing from Internet cafes ? it is [...]