Research, Survey, Statistic Reports on Web, Advertising and Technology Space in India

The study was conducted to benchmark and explore the impact of online ad intermediaries (good ol’ ad networks) on ad rates, profitability and ad inventory management for publishers. And it revealed some interesting and surprising (to me) facts. According to the study, publishers on an average experienced 20 - 30% growth in their revenues compared to last year. And more importantly, the use of Ad Networks by publishers grew from a paltry 5% to a substantial 30%. The study essentially suggests that a lot of publishers are increasingly using Ad networks to make something out of their unused ad inventory that don’t sell through direct advertising.

IAMAI i.e. the Internet and mobile association of India has finally got its act together beyond conducting summits for the industry. As this BS article reports IAMAI has gone ahead and submitted a response to the recent consultation paper issued by TRAI on mobile value added services. The response asks for a ‘Level Playing Field’.
So [...]

A group of researchers from IBM’s Internet Security systems, Google and ETH Zurich have released a study which says that 40 percent of the total internet users are using outdated versions of web browsers which makes them vulnerable to attack, thus posing a security risk to any vital information stored on the user’s computer. The researchers were able to determine that out of the 1.4 billion internet users worldwide, 637 million used outdated versions of browsers.

A report by Zenith Optimedia forecasts the future spends in Online advertising and its growth around the world. A look at the report and it justifies the increased interest that India as a market is seeing as far as many advertising players launching digital arms in India is concerned.
 
Here is a global growth chart on [...]

The Akamai report for “State of the Internet” (Q1 – 2008). The report (pdf – registration required) looks mostly at data on the origins of attack traffic, network outages and de-peering events, as well as a look at broadband connectivity by geography.
 
India’s contribution to global attack traffic: India contributes 2.53% to global attack traffic and ranks among the [...]

Juxt Consult has just released their ‘India Online 2008’ report. It is an offline survey of over 12,500 households across 40 cities and 160 villages countrywide to gauge the online behaviour of Indians. The report also included  a  seperate online survey taken across the country (15, 000 people). Interestingly the IAMAI report that is released every year covers [...]

Nielsen has conducted a survey on the use of social networking and reasons why people register on them and has come out with some very interesting statistics.
 
Here are some of the findings:
82 % - Use social networking sites to keep in touch with the people they KNOW.
58 % - Use social networking site to [...]

JuxtConsult has released many reports before as well and this time they came out withe a ‘Website User Friendliness and Usage Satisfaction’ Study. The survey was conducted by JuxtConsult through an online poll on the basis of 19 criteria.
 
The websites were evealuated on the following accessibility, likeability, relatability, navigability, interactivity and task accomplishment’. The sample [...]

A recent study by JuxtConsult reports 12 million users for Online Matrimony. There are a bunch of players in online matrimony covered in our matrimonial shootout last year. More statistics have been revealed in this report. Here are the statistics:

50% members of marriage portals live in the five metros.
79% of online matrimony surfers are well-qualified.
100 [...]

A new research has revealed that more books are sold on the Internet than any other product and the number is rising.
 
 
Neilsen Online conducted a survey of 26, 312 people in 48 countries, which found out that about 41% online users had purchased books.
 
 
2 years back – the figure was at 34%
 
 
The Figure is quite comprehensive [...]

A recent research by Nielsen has indicated that a large number of Indians are wielding their credit cards online – and they are second only to Turkish and Irish e – shoppers.
 
 
According to the report, about 85% of users online are engaging in e – commerce. In Ireland, 91% of shoppers are undertaking transactions online, 86% in Turkey [...]

The  Internet and Mobile Association of India (IAMAI) and IMRB International have jointly published the I-Cube Internet In India Report 2007. The IAMAI and IMRB have jointly researched the report through a survey in more than 65000 households across India. The cities covered are namely:
Mumbai, Kolkatta, Bangalore, Chennai, Delhi, Hyderabad, Vishakhapatnam, Pune, Ahmedabad, Patna, Ludhiana, Lucknow, Surat, Guwahati, Coimbatore, Nagpur, Durg, Bhopal, Bhubhaneshwar, Trichy, Jalgaon, Panipat, Trisshur, and Bellary.
The analysis according to the report:
According to the I-Cube [...]

The U.S based internet giant Yahoo! Inc just released the top ten search trends in various categories and the results seem to be obvious to the growing concerns and media reports worldwide. The search trends online depicts the trend of news in the offline media.
 
Here’s a quick analysis:
 
About Top Ten News Stories:
 

 
The events relating to [...]

(The Confusing World of ‘Internet User’ Statistics)
 
The recent ICube Report released jointly by the Internet and Mobile Association of India (IAMAI) and IMRB International states that number of active Internet users in India had reached 32 million in September 2007, up only 10.9 million from 21.1 million in September 2006.
 
 
 
 
 
This means that as of [...]

We had blogged about the phenomenal rise in spends by Online Players on Offline advertising (particularly TV) in the first half of 2007. This was reported by the Adex India Report. Now as a followup to that report JuxtConsult has come up with another report on Tv Ad effectiveness for online players using its latest [...]