Research, Survey, Statistic Reports on Web, Advertising and Technology Space in India

by Pranav Agarwal
Facebook vs Orkut. Which one of these do you have an account in? Chances are, both. Orkut was an early entrant into the Indian Social Networking Scenario. Facebook, which arrived much later, however seems to grabbed quite some attention. Though both were launched at the same time, Facebook was initially not very popular in [...]

Webchutney - The Digital Marketing Agency has released the first edition of its annual report which looks at the future prospects of the Digital Media Industry in India. This report analyzes the digital medium by analyzing the ad-spends of the Top 500 marketers who control two thirds of all advertising spends in India. The interview [...]

(With Inputs from Siddarth Raman)
It seems that the conflict between the finance and telecom ministry related to the fixing of reserve price for 3G auction has finally come to an end. The Government has decided to fix the reserve price for 3G auction at Rs.4040 crores. It’s a collective sigh that we all heave, with [...]

A Harvard study conducted recently has brought some very interesting, yet controversial Twitter statistics to the limelight. Keeping that aside for a moment, if you look at the numbers from Compete for the month of May, it gives some very surprising results. It looks as if Twitter has finally crossed its hype cycle, as its [...]

The Interactive Advertising Bureau (IAB) and PricewaterhouseCooper (PwC) released data reporting that Internet advertising spend declined to $5.5 billion, a 5 percent (QoQ) decline for the first quarter of 2009.
The numbers are only for U.S market and as such do not denote the internet advertising spend in other countries. As such emerging markets are immune [...]

Facebook leads the pack here not in only in terms of number of users active but also with regards to the number of hours spent on the site. The total number of minutes spent on Facebook surged 700 percent year-on-year to 13.9 bn in April this year from 1.7 bn.

Mobile payment (M-payment) is the latest trend that is developing fast to be the next mainstream payment method. Instead of paying by cash,credit card,cheque people can pay for various products and services with their mobile phones using Mobile Payment. This is being adopted as a preferred payment method as it eliminates the hassle of cash [...]

The Telecom Regulatory Authority of India (TRAI) in a statement issued recently announced that nearly 11.9 million wireless (GSM, CDMA and WLL(F)) subscribers were added in April 2009. Comparatively this is lower than the 15.64 that were added in March. However, cumulatively put, the picture is quite pleasing. India’s mobile subscriber base now stands at [...]

It looks like the Digital Media revolution is panning out across India in a big way. To reiterate the thought Technology Tracker 2009, an online survey conducted by media agency Dentsu states that Internet and digital habituation is on the verge of reaching an all time high level.
The survey goes on to conclude the following [...]

A recent report by forrester concludes that the Interactive marketing spend is going to touch more than $55 billion doubling within just a span of 5 years.The report also reflects the different statistics related to important growth parameters for Interactive Ad spending.

Interactive Marketing is not completely synonymous with online marketing but includes all media channels [...]

As a blogging community they can provide a detailed information that we can all access besides the blog posts that we can read. And the case in point is the State of the Indian Blogosphere report that they have now come up with. It reveals some interesting statistics that all of us Indian bloggers would obviously find interesting, it also gives a fair idea on how far social media stretches in India in terms where blogs originate from and blogging habits and other relevant data.

GSM operators cumulatively added a total of 8.9 million new subscribers in April slightly down QoQ from 11.2 million new subscribers added in March. This takes the total tally of GSM subscribers to 297 million connections.
Segmented GSM operators marketshare:

Bharti Airtel is still the leading GSM player in India with total subscriber base of 96.7 million [...]

IAMAI has issued a diktat for the orderly movement of Mobile VAS players.The code of conduct agreement issued by IAMAI will help in scrutinizing mobile VAS players in times of mishaps and would help in providing more qualitative services to Subscribers and Telcos.
The code of conduct defines following regulations:

All members to abide by TRAI regulations [...]

Indian Media and Entertainment Industry ( M&E) seems soaring higher and higher every year. Last year it soared more than 17% and is predicted to grow around 19% by 2010. It is one of the fastest growing sectors in Indian economy triggered by economic growth and increasing income levels. As per a report by Assocham (Associated Chambers [...]

A study conducted by Nielsen reveals that more than 60 percent of Twitter users fail to return the following month.In other words, Twitterers are quitters.
This means twitter audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent.
The study also goes on to say [...]