International news, views and reviews on Web, Advertising and Technology

Facebook connect seems to be doing really well in terms of growth and adaptation. Facebook connect’s success marks the ambitious expansion plans of Facebook to capture new waters in terms of future Ad network and as a potential payment gateway.
Effectiveness of Facebook connect as disclosed to SAI :

Publishers using Facebook Connect as an alternative for [...]

According to Techcrunch, YouTube is unveiling what they call the Call-To-Action Overlay,which is a semi-transparent pop-up that links viewers to any website you choose.

This is big news, especially for direct marketers and their likes. One doesn’t need to talk about the insane amount of traffic that YouTube gets. Marketers realized therefore very early the potential that the site has to drive traffic on to their web platforms. It started with funny videos, to video blogging, to ads with made for web viral elements.

Last week, I wrote a very detailed post on the Iran controversy and the importance of social media communications; on how Twitter and the new online media has emerged as the hero in Iran by helping us get the news from the very heart of chaotic Iran. The current Iran government might have clamped its [...]

By Siddarth Raman

China has always been a hidden entity in the international community. Not hidden, since it’s so much in the limelight-but more of a secretive entity. What happens in China, stays in China. Advocates of nationalism may debate over the fact that it is this stringent big-picture, big-brother attitude that has helped it become [...]

It is amazing to see twitter finding its way into mainstream uses but what would surprise most of us is its use in the hedge fund industry.The use of twitter in hedge funds industry could never been predicted by even the die-hard twitter fans.This may provide twitter a credible face for news sourcing.

Hedge fund Industry [...]

LinkedIn once criticized  as a slow mover in networking space have been jumping leap and bounds grabbing more and more users and monetizing their user inventory. LinkedIn has been monetized as traditional brand ads, partnerships, payments for premium services and as many other innovative services like Direct Ads and LinkedIn Research Network.

Now LinkedIn has launched [...]

We want to contribute to the growth of these mobile applications, which is why we’re happy to announce our beta launch of AdSense for Mobile Applications. And so saying Adsense has sort of opened gates for a mini revolution of sorts in the mobile applications field. It’s a revolution for not many reasons and it is mini for a whole lot more, nevertheless it is an important step.

In a tie-up which could have far reaching effects on working of mobile device Industry, Nokia-world’s no.1 cell phone maker and Intel-seller of majority PC chips has announced a tie-up covering chips, hardware, and software for mobile devices.

The companies under their agreement would focus on joint-development of new chip architectures and software’s for mobile devices.The [...]

WSJ reports that Google is testing new Ad format which would allow the advertisers to pay Google on the basis of the sale completion.This is similar to CPS(Cost Per Sale) but would also have a bidding system where the highest commission bidder along with other preference would bag the Ad slot.

The new Ad platform on [...]

Facebook Inc. said the number of customers using its automated online-advertising system more than tripled in the past year, according to Bloomberg. The advertising system in question is “Engagement Ads” by Facebook.

Yahoo today announced the launch of a DIY ad builder. According to a news release, Yahoo announced the pilot launch of Yahoo! My Display Ads. It is a self-serve display ad solution designed to help small and medium-sized businesses advertise on Yahoo! network. The service is powered by Seattle-based AdReady.

The quest to deliver real time searches has bewildered many search competitors to shore up their resources. Collecta happens to be an early mover towards that phenomena and is said to be the first effective real time search engine.
How real is real-time search?
There is a spate of terms coined for search engines like Understanding Engine, [...]

Bad news seems to be flowing in for Yahoo users constantly. Yahoo recently shut down many services like Yahoo 360, Yahoo Geocities and Yahoo Jumpcut and now its time for Yahoo Gallery.

Yahoo Gallery is scheduled to be butchered on 14 July 2009. This service was used to showcase applications that were using Yahoo technologies like [...]

MySpace is coming under a lot of pressure to cut overhead costs,this could also be evident from its recent move to lay off around 30% of its workforce. Currently it employs 1400 people which would see some 400 employees been handled the pink slips.
Loosing steam to Facebook?
The woes do not end here as recently Facebook [...]

Some odd four months ago, still in college, I was looking for some cheap yet dedicated web hosting solutions for my photoblog. Cheap; yet dedicated? Sounds like a dream world right. But apparently it was possible. Some techie friends of mine came to the rescue, and the solution is so stupidly simple that it never entered [...]