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So Komli today morning announced the launch of their free traffic measurement tool vizisense soon after they tied up with Vizu an ad measurement company based out of the US. Of recently, traffic measurement has come into focus with multiple free tools being available in the market for anyone to measure the traffic of a [...]

Ok. The reason for the question mark in the title is because we have been tipped off on a propective downsizing initiative at Bharatmatrimony stating that it is in deep trouble financially. Just 2 hour back we got a mail from a anonymous reader tipping us off that all’s not well in Bharatmatrimony i.e. Consim [...]

Travelguru.com which initially started as a flight booking platform but later repositioned its core focus from Flights to hotel booking has now taken a step futher to ‘cut costs’ and further sharpen its focus on hotel bookings by tying up with iXiGo.com to power it flight search and booking.

What kind of tie up is this?
iXiGo [...]

Exclusive: Well we have confirmed news from multiple sources that Google is working on a Ad platform exclusively for Orkut.com and has already started testing the same with a few beta advertisers.

Here is what we know of this new ad platform:
1) Its separate from Adwords infact it uses Double Click technology which was acquired by [...]

Yesterday the Digital Entertainment Conference was organised by IAMAI in Mumbai and the theme was discussion on the various screens of entertainment i.e. the cinema theatre screen, TV screen, Computer screen and the mobile screen and the digital revolution in all of them.
The first panel was on entertainment from 25 feet i.e. the digital cinema [...]

UTV’s Q2 results indicated a a bullish outlook on both gaming and internet businesses.
As per the financial results of UTV over Rs. 250 crores has been invested by UTV in the gaming segment and it has acquired the likes of True Games an MMOG (Massively Multiplayer Online Games) to service the US and Turkey markets. [...]

With the RBI guidelines coming to the fore the mobile payments market has an official go ahead from the authorities. So we thought it was a great time to speak to some of the mobile payment players and know what they feel are the challenges and opportunities of this market.
We spoke to Sanjay Swamy CEO, [...]

As its understood by all the slowdown is here to stay and we have earlier taken the VC point of view on the slowdown but this time we spoke to Digital Media CEO’s and Business Heads to know their take on the slowdown and its impact on digital media.
We spoke to Sidharth Rao - Founder, [...]

Web18 Reports Losses - An Economy Slowdown + In.com Marketing Spend Impact?
Web 18 has reported a net loss of 24.22 crores as per this release of their Q2 results. A look at the numbers shows that their earnings are around 15.26 crores and the expenses are 34.2 crores. Now as one may know most of [...]

We had blogged about Rediff developer platform which was announced earlier this year at Proto.in and later about Sociali.com. After 4 months of its announcement in July Rediff.com has finally launched third party applications. These apps went live on its video and music platform Rediff iShare.
Facebook Apps on Rediff?? Really?
With this move Rediff iShare as [...]

Its seems both the casual gaming sites Reliance ADA backed Zapak.com and Games2win.com which were competing in the Indian market and both of whose CEO’s have been interviewed on WATShow here and here are now looking towards international shores for business.

Lets look at each of their international strategies just the way we analyzed their strategies [...]

Well In.com the horizontal portal from web18 whose expensive domain name was talk of the town has been very active offlate making upteen number of changes not only on In.com but also on other sister sites of Web18 which are being integrated as a part of In.com.
So which are the Web18 sites that are now [...]

So with a large part of the world quickly going mobile the browser wars are moving from the desktop to the mobile. Firefox which is the No.2 browser in the world in terms of market share has hardly had a browser in the mobile arena. A Mozilla based browser minimo was launched in 2004 and [...]

The WATBlog Panel was initiated by a keynote by Bruno Goveas, Head Marketing & Product Management (India), Akamai the sponsors of the WATBlog Panel. He initiated the panel outlining in his keynote that Media explosion over Internet was the future of the next decade.
The panel started immediately with panelists Ashish Gupta - Helion Ventures, Sateesh [...]

We had quoted Ashish Gupta saying that they had not funded SmsGupshup but its quite possible that at that time which was about three months back the deal would be in process and not confirmed for him to commit to the funding. But now Helion has made a confirmed announcement and a total of 11 [...]