John Scully To Introduce New Brand Of Smartphones Starting With India

John Scully has chosen to debut his smartphone brand ‘Obi’ in India next month.Former Apple CEO John Scully has decided to venture out on his own and has been developing a new brand of smartphones. He has envisioned expanding his company’s IT and telecom distribution business to $1 billion in two years. Accordingly, he has chosen India as the first destination that his company will setup...
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Promoted Ads Management Co. Kapsica Media Secures Angel Funding

Kapsica Media Inc has raised funding from Vishwas Mahajan, co-founder & former CEO of Compulink Systems, and Sunil Nikhar, founder & president of Pyxis Systems.Pune based startup Kapsica Media Inc has bagged funding from Vishwas Mahajan and Sunil Nikhar in their personal capacities. While the funding amount hasn’t been disclosed, the money will be utilized to expand sales presence and...
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Uninor Betting On Low Cost Mobile Internet Plans To Boost Revenues

Telecom Service provider Uninor has shared that its strategy now involves boosting revenues through low cost Data Plans.Uninor, a telecom company majorly owned and operated by Norwegian telecom giant Telenor, is now realigning its strategy and Data Plans or Mobile Internet will now form a big contributing factor to its coffers, shared Morten Karlsen Sorby, the recently nominated CEO for the company, “We...
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Instagram Inks $100M Ad Deal With Omnicon Group

Instagram has inked its first major ad deal with ad agency Omnicom. The Facebook owned photo sharing service has signed a $100 million deal with advertising giant Omnicon Group, five months after rolling out its first official ads on the photo and video-sharing service. It experimented with advertising from brands such as Michael Kors, General Electric, Levi’s, Lexus, and Ben & Jerry’s. As...
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LinkedIn Furthers Monetization Via Mobile Advertising For InMail

LinkedIn has decided to further utilize its closed ecosystem mailing platform InMail for advertising.Late last week, the professional networking platform decided to insert Sponsored Content within its InMail mailing solution. The company intends to offer marketing agencies and professional organizations opportunities, to reach qualified individuals. Interestingly, the biggest impact of these marketing...
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Google Gets Clean Chit From US Antitrust, Only To Be Pulled–Up By India’s CCI

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Google Inc. appears to have become involved in an Antitrust Investigation being conducted by Competition Commission of India (CCI).The provider of Search Engine, Mobile Operating System, E–mail and many other internet based products seems to have gotten itself involved in an Antitrust allegation levied upon by India’s CCI. The company has been accused of violating ‘Competition Norms’. Facing...
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Online US Retailers Wooing Indians With ‘Pay In Rupees’ Price Tags

Big American retailers are actively pursuing the Indian online shopper and offering India specific prices & shipping instructions.Big Brands like Macy’s, JC Penney, Ann Taylor and many others are now trying to grab Indian Online Shoppers with their confirmation of ‘Ship To India’ as well as ‘Pay In Rupees’ price–tags. These companies often have their own eCommerce store–fronts...
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What Is Driving Digital Advertising In India?

In the year 2013 Digital Advertising managed to grow by an impressive 30%. The growth is one of the highest for any segment and shows the overwhelming preference of brand managers for virtual promotional techniques, indicated a report by the Federation of Indian Chambers of Commerce and Industry (FICCI).The collective revenues from Digital Media Advertising were about Rs. 1938.6 Crores (US$ 315 Million)...
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Product Comparison Portal Is Visual Meta’s First International Expansion

Product comparison portal ShopAlike has set up operations in India.Owned and operated by Visual Meta GmbH, which comes under Axel Springer, has chosen India as its first step to international expansion. will be the second entity after which was acquired by Axel Springer in 2010. What will ShopAlike offer? seems to be following a hybrid model of eCommerce. On one...
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Yahoo Tests Mobile App Install Ads Similar To Facebook

In a bid to ramp up its mobile ad revenue, Yahoo is testing app install advertisements across its mobile services. Mobile app-install ads are an increasingly popular way of making money off of mobile websites and apps. In-app installs are a particularly valuable way to reach an audience, as mobile users already established their willingness to download apps. The ads which generally appear in streams...
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