BlackBerry has sure broken new ground with its latest flagship devices , Z10 & Q10. Now, MapMyIndia has offered its Navigational Assistance to these devices. The new BlackBerry App World now features a free application from the company. BlackBerry as a smartphone maker was once revered within the corporate circles. Being able to securely protect, transmit & relay business emails was considered...

In yet another boost to the use of social media from mobile devices, Reliance Communications (RCom) has offered free Twitter usage to its prepaid customers. The telecommunications company has signed a unique partnership with Twitter that will allow all GSM prepaid subscribers to send & receive unlimited ‘Tweets’ without incurring any data charges. Normally, all the data flows through a singular...

In an effort to give its revenue a further boost, popular blogging platform Tumblr has introduced mobile ads for its iOS and Android apps. Tumblr said it will now show its mobile users “sponsored posts” on its Dashboard news feed. The sponsored posts are blogposts that companies have paid for and which will show up in between content posted by Tumblr bloggers. This is a first  in-stream...

Twitter has nailed its biggest advertising deal yet with one of the world’s leading ad-buyers Publicis’s Starcom MediaVest Group (SMG). The financial details of the deal were not disclosed. The deal with SMG is worth hundreds of millions of dollars over several years and reflects both the growing importance of Twitter in media and marketing, and new thinking on its relationship with...

Vserv, the Indian mobile advertising network which serves global clients and audiences, has announced a strategic partnership with Yahoo! This partnership will see Vserv monetizing Yahoo’s premium mobile inventory in Southeast Asian markets like Singapore, Malaysia, Philippines, Thailand and Vietnam. These markets are important since they are going to see good growth in mobile usage and could thus...

In its initiative to reaffirm dominance in the digital space, Publicis Groupe , the French multinational advertising and public relations company has acquired Bengaluru-based technology services provider Neev as part of launching its digital entity Razorfish in India.  The financial details of the deal were undisclosed. Started in 2005, Neev will be united with Razorfish, an interactive marketing...

Multi-Screen Performance network, Tyroo has revealed that it is seeing 300,000 clicks and 15,000 installs on Android per day. According to the company, 6% of its conversion traffic which it delivers to e-tailers, comes from mobile devices. The company also claims to drives 10000 transactions for VAS clients and has the capacity to deliver 4000 leads per day. The average cart value of e-commerce transactions...

In this age of free web services, ads have become the number one source of revenue. However, these ads have evolved. They are no longer static and but have been made to become smarter (or creepier) so that said service can learn more about your behavior, even outside the site. While the need for revenue is understandable, retargeting and behavioral analysis of a person’s web browsing habits even...

Facebook, it seems, is already hard at work on getting its video advertising product to ship by June or July. According to reports, the social networking is busy pitching this new product to various advertising agencies so that it can fill the daily slots for the first month. This may seem like good news for advertisers and brands but the prices that Facebook is demanding for these advertising slots...

Mahindra Group’s Reva will soon feature an interesting & futuristic mobility solution, courtesy; Vodafone India. Mahindra Group, a US$ 15.9 Billion tech conglomerate has a lesser known, but iconic electric car called Reva. After a hiatus of many years, the company, through its wholly owned subsidiary Mahindra Reva Electric Vehicles Pvt. Ltd. has managed to out its next iteration; the Mahindra...