Online and mobile advertising related news, views and reviews

Admob a global mobile advertising player which recently announced the launch of its services in India has raised its 3rd round of funding from Sequoia Capital and Accel Partners (Yes the same guys who acquired Erasmic in India). Admob raised 15.7 million $ which ofcourse which wil be utilized to futher its expansion plans in [...]

What is Radiorocks.in?
Radio City 91.1 FM which is present across 18 cities and towns in India has launched Radiorocks.in which is a one-stopknowledge bank on FM radio in India. This website is clearly targetted at evangelising the radio as a medium to the media planners and advertisers. Hence the website provides documented research on radio [...]

Its a trend officially now movies and tv programs are now using popular social networks and even portals to launch their microsites and online presence on the web. So orkut had hosted a dedicated group for MTV roadies not too long ago and even in.com has been very active with microsites for movies like singh [...]

So it was just recently that Goose Fish Media Ventures (owned by Sidharth Rao - Founder of Webchutney) had announced the launch of two vertical ad networks in GoSinbad and Divanation. But now it seems they realized that having one network which focuses on verticals would be far easier scale.

So they have merged the two [...]

So what is Google adsense for games?
The buzz about google launching adsense for online gaming has been around for a while but now google has gone ahead and launched as well as invited prospective game publishers and developers to join the adsense for gaming list of publishers.

Check out the video below to know how the [...]

We were at the Zoom Tv office in mumbai yesterday and was attending a conference jointly hosted by Zoom Tv and the Neeraj Roy from Hungama as well as Sunil Nair from Nautanki.tv which is now owned by Hungama.com.
The conference was on online video and its potential.

Not too long ago zoom had tied [...]

Recently BigAdda tied up with Jivox a video advertising platform to both power and monetize its videos. And as promised we got in touch with Jivox Managing Director Naren Nachiappan to know more on the strategy behind the tie ups, the revenue shares and on the future of online video advertising in India.

Q) How do [...]

After session 1,2, 3 and 4 came the last session on mobile marketing. Given than India has over 300 million mobile phones this session should be of prime importance to digital marketer purely because of its reach. This session had some nice insights by the panelists on how to approach mobile marketing.

Rathi  Gangappa National Account [...]

After Panel 1,2 and 3 the 4th panel was on “What value do ad networks bring?” And IAMAI had roped in 4 of the India’s ad networks on the podium obviously talking about why one needs to hop onto the ad network platform and how its is more performance driven. For me it would have [...]

After the 1st session on standards and norms and 2nd session on performance vs branding the third session was centred around video adverising online and whether it needs to be taken seriously. Again most of the speakers came from a video advertising background and hence most of the session was pro video advertising. Would have [...]

We were at the IAMAI Digital Marketing Summit and after the first session on Standards and norms we attended the second panel which was on Performance VS Branding. It was clear from the profiles of the panelists that they would push for branding as the required step vs performance as there was no Search engine [...]

Which agencies are launching digital arms?
Aegis had already announced that it would be launching Isobar in India and that was part of they reason they strategically invested in Communicate2 (Check out our WATShow with Vvek Bhargava of Communicate2 talking about that deal). Aegis had big plans for Isobar in India right since 2006 when we [...]

This is just in: BigAdda.com Reliance ADAG backed social network has tied up with Jivox the video advertising platform which recently recieved 10.7 million $’s in funding will power both the video technology on Bigadda as well as the ad serving and monetizaton of videos via its Jivox’s Premium Video Network. After the addition of [...]

Social entrepreneurship is fast growing popular and the opportunity in it is far beyond the buzz. Personally, I am of the opinion that growth in India will eventually move out of the big cities and happen int he rural confines of our country. I believe that the value waiting to be unlocked in our hinterlands is enoromous. Of course social entrepreneurship doesn’t just mean you have to work in villages. It is about empowering the underprivileged wherever they might be.

I hope the two buzzwords of our time social media and social entrepreneurship work together and grow to completely alter the value chain and entrepreneurial eco system for the better.

Adlabs Cinemas, the film exhibition arm of Reliance ADAG group has tied up with SureWaves for content delivery to the digital LCD screens present in Box Office, lobby etc, reports Afaqs. Not to be confused with Digital Cinema, in which the film itself is distributed to the cinema theater screen. Here, it’s the screens, outside [...]