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IDEA Launches Music Album Of Namma Anna Don: IDEA The New Player In The Music Industry?
In a first of its kind development, IDEA has powered the audio release of the Music of Namma Anna Don, Kannada Superstar Ramesh Arvind’s much awaited film. What is so unique about this launch is...
Google Gets Into Advertising Itself: Why The Desperate Need To Please?
Google is world’s biggest Internet advertising company. The fact that they are into other Internet products like mail, search and social networking cannot compare with its core business – Serving...
The Internet In India 2011-12: Edelweiss Capital’s Releases Its Annual Report
Financial services company Edelweiss Capital, an India based firm, has released its Annual Report for the year 2011. Edelweiss are known for their strikingly comprehensive reports. They take Industry Snapshots...
Special Feature: Social Media Activism – Beyond Tweets & Likes. But Does It Bring Real Change?
In a few days 2011 will come to an end and this is the perfect time to stop for a few minutes and look back at the events that transpired during the course of the year.
Social media has been at the forefront...
Media Ads Introduced In Search Results: Destroying Sanctity Of Search?
Google India, in association with Star TV network has introduced Media Ads. or advertisements displayed prominently on top of your search results.
Unlike other video formats Media Ads is an exclusive format...
Special Feature: Review Of The Pre-launch Campaign Of Pepperfry.in
There is much speculation about the newest e-commerce start-up on the block! PepperFry with its zingy name has got many people wondering what exactly the service is about. The venture got funded recently...
Nike Cup Kick-starts Its Digital Campaign With A Video
Nike is well known for promoting many sporting campaigns worldwide and now they are doing the same in India with the Nike Cup, which is a take on the gully cricket culture that flourished in India’s...
Sify Launches Cloud Based Storage Solution, MyStorage
Cloud Computing has been a phrase on everyone’s lips. Be it Google’s Chromebooks, which store all your data on the cloud. Or Cloud Storage and Syncing solutions like DropBox, which have revolutionized...
Facebook Reveals Its List Of Top 10 Games Of 2011; Cityville Is Not The Numero Uno
There are trends and then there are TRENDS. When the concept of social gaming first surfaced, many dismissed it as a fad. When the ‘fad’ persisted experts commented that this is just a trend and will...
‘Sponsored Stories’ (or veiled ads) Now To Be A Part Of Your Facebook News Feed
Right from the onset Facebook has been cautious in their advertisement strategy. Facebook, as an advertising platform, has immense potential, given that now the social networking giant boasts of more than...
Snapdeal’s New Ad Has Yamraj Shopping His Heart Out: But Will It Encourage Mortals?
We had reported that Indian e-commerce company Snapdeal received40 million dollars in their Series B funding some time back. They have now upped their game and are confident enough to advertise heavily...
WWW: WAT Weekly WrapUp 11th Dec – 18th Dec, 2011
Last week we introduced Rachana Dharia of Rediffusion Y&R as one of the speaker to our upcoming WAT Summit 2012. It was seen last week that despite there been a holiday season, ecommerce was is still...
Linkedin’s Share Button Trumps Other Social Network Share Buttons
Linkedin is one of the big three of Social Networks, the other being Facebook and Twitter. These are the original services that made social media what it is today. But the size of these services is clearly...
Apparel Portal Freecultr Gets US$ 4Mn Seed Money From Sequoia Capital
Sequoia Capital has just confirmed seed funding of US $ 4Mn for the apparel e-com venture Freecultr.
Grabbing the first-mover advantage, Sequoia Capital chose to pump in a neat sum into this individual...
Komli Media Launches ATOM: India’s First RTB Enabled Ad Platform
Komli Media is one of the leading media technology platforms in Asia Pacific and they have launched India’s first Real Time Bidding (RTB) enabled online Ad platform which they are calling ‘ATOM’.
ATOM...
IB School Kids Asked To Buy iPad 2; Aakash Not Good Enough?
In a typical one-upmanship, International Baccalaureate affiliated Podar International School has asked its students to buy an iPad 2 for “better educational experience”.
In a move going to prove...
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