Vserv.mobi, a prominent player within the Mobile Ads Segment has bolstered its HTML5 based Ads with additional features like Social Media Sharing & A/B Testing. These Rich Media Ads will now feature some nifty & interactive marketing features. Additionally, the company has also announced that it will offer HTML5 Creative Services for free to Digital Marketers. HTML5 based ads are one of the...

National Association of Software and Services Companies or more commonly known as NASSCOM has just commissioned an Independent Unit to give impetus to Indian Software Products. An ambitious target of exceeding US$ 10 Billion in revenues by the year 2020 has been set. The Chairman of this new Product Council will be Ravi Gururaj, a seasoned entrepreneur who is the co-founder of a seed-stage angel...

At a Public Hearing Forum, the Internet Corporation for Assigned Names and Numbers (ICANN) answered a few fundamental queries about its newest endeavor of offering generic Top-Level Domain names (gTLDs) to corporations. Last year in January, ICANN had announced that it was now able to offer custom extensions that went well beyond .com, .org or .in, among other prevalent ones. At that time multiple...

We happened to come across some good news for Indian companies and startups which advertise their services and products on online advertising platforms like Google and Yahoo. According to a ruling by an Income Tax Appellate Tribunal in Kolkata last month, Indian companies can be relieved with respect to the dilemma of not being able to claim tax on business expenses incurred while advertising on...

Pinterest is emerging as a suitable platform for brands and companies looking to expand their digital marketing bases. According to a new infographic by digital analytics firm Curalate, 70 percent of brand engagement on Pinterest, comes from fans versus the company or brand specifically. The firm has also pinpointed brand engagement on Pinterest particular to the Fashion/Retail, Automotive and...

There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go. If you’re...

Bangalore-based mobile advertising network claims it now provides ads to more than 691 million customers on their mobile phones across a massive country user base of 165 million. That, according to the mobile ad giant, covers about 40% of the world’s total smartphones. The USA is home to their largest customer as well as end user base, which according to its report, is pegged at 156 million unique...

Facebook had been ramping up its mobile-centric endeavors for quite some time. It appears those efforts are paying off. However, the social media giant’s equally rising expenaditure towards the same, has partially diminished the impact. Ad Revenue, is Facebook’s largest aggregative source of income. Fortunately for the company, its mobile-centric efforts have been reaping benefits on a steadily...

Ant Farm is a startup platform which calls itself the ‘innovation sandbox’ with an aim to create global brands by supporting bright ideas, concepts and people in India. The platform was launched last year in November and has announced the launch of its first company today in the advertising space. The company is called Fork Media and is going to offer content based marketing solutions to advertisers...

BlackBerry has sure broken new ground with its latest flagship devices , Z10 & Q10. Now, MapMyIndia has offered its Navigational Assistance to these devices. The new BlackBerry App World now features a free application from the company. BlackBerry as a smartphone maker was once revered within the corporate circles. Being able to securely protect, transmit & relay business emails was considered...