Advertising
Online and mobile advertising related news, views and reviews
Hari Sadu 2.0 says – ‘Bubbye Recession’
The New Ad of Hari Sadu is Back and it surely points towards the fact that naukri’s or jobs are back in the Indian market.
Going into the history, Hari Sadu advert was launched in 2006 by Naukri.com and it was an instant hit. No one could ever forget the ‘H’ for ‘Hitler, ‘A’ for ‘Arrogant’, [...]
Mobile Tariffs To Go Free Via Ads?
Seems that Cellular Operators are going through a tariff reduction wave as they are introducing one after another bumper scheme that have only one goal: reduce tariffs. We told you about Tata Docomo introducing the BuddyNet program and and how all cellular operators have moved to providing one paisa per second tariffs.
Things have become bigger [...]
iVdopia Launches Talk2Me – Interactive Ad platform for iPhone apps
Vdopia, online video ad network which received funding of $4 million last year seems to be gung-ho on potential of its iPhone advertising network- iVdopia. It has recently announced the launch of Talk2Me – a complete new way for advertisers to interact with their audience within iPhone apps.
iVdopia earlier launched Pre-App and In-App video ads [...]
Vdopia Launches Dynamic Ads For Live Video Streaming – The Web Goes Live?
Vdopia the video ad network which was last in the news for its live streaming success story in relation to its live streaming monetization contract with Cricketnirvana has now announced a new product on the same.
Vdopia has launched VLIVE which is a Dynamic Online Live Streaming Ad Insertion Technology Platform that will enable Media Companies [...]
3 Idiots VS Chetan Bhagat Via Social Media – So Who Won?
Who know social media sites like twitter, youtube and facebook as well as personal blogs would be used as a battleground for pulling verbal punches and posting allegations against each other. Also who knew that all this would lead to national tv coverage and print coverage running into hours and pages. But.. This is exactly [...]
‘Anti-Social Media’ – Has The Rebel Movement Begun?
All you Digital Media enthusiasts and Social Media catalysts won’t be impressed by seeing the title of My First Post in 2010. True, this is a ridiculous term, ‘Anti-Social Media‘, but the bigger truth is that it looms large over our head as a concept or a practice which can create a rebel wave amongst [...]
Christmas Season Is Here – Online Shopping & Happiness Galore! WATBlog Wishes You All A Merry Christmas & A Happy New Year
Saint Nicholas might be an inspiration to his modern day figure, but he surely is a classical example of generosity towards the poor. He makes a list of children throughout the world, categorizing them according to their behavior. If you’re still wondering what we’re talking about, then here’s your clue…. Ho Ho Ho… Merry Christmas. [...]
Ybrant Digital To Launch Location-Based Ads For Mobiles
Imagine thinking of gifting your girl friend something that she loves, and immediately you recieve an SMS from a nearby gift shop who have amazing discounts at their store. Well, wishful thinking and a very premature strategy at this point of time where value-added services are looking to bag the front seat. Ybrant Digital might [...]
Online TV Platform NyooTV.com To Join Hands With NDTV Imagine For Content
Online and mobile video service NyooTV.com is in news lately for their latest television maneuver. They sign a contract deal with NDTV Imagine recently to get content from the latter on their social TV network. This is not the first time we have covered about a content sharing deal especially by online TV networks to [...]
Nokia Goes Digital To Launch New N97 Mini – Are They Creating Opportunities In Digital Advertising?
Nokia has come a long way in the battle of the handsets, and yet raring to go. This time with their latest announcement regarding the launch of N97 Mini, Nokia’s internet-connected multimedia device. They’ve planned a complete digital media involvement for the launch of N97 Mini. They’ve also decided not to use any of the [...]
Yahoo’s YOU Campaign Goes DTH With Airtel – Is Yahoo Wasting Its Money?
There is a famous saying in Advertising circles ‘Half of my ad dollars are wasted.. The problem is I dont know which half?”. Well if we take this statement to be true Yahoo’s You campaign is wasting about 50 million dollars given the fact that its a 100 million dollar campaign. Now before I start [...]
Exclusive Interview With Dr. Vinod Vasudevan, CEO, Flytxt – Conversational Mobile Marketing Technology
We recently spoke to Dr. Vinod Vasudevan, CEO, Flytxt who shared with us some key insights from the mobile marketing technology arena. He also helped us understand their new revenue generation opportunity offering for the mobile operators. This in form of Flytxt’s first fully integrated mobile advertising platform ‘NEON’. Besides, the interaction also includes certain [...]
How To Effectively Advertise On YouTube: Google Chrome Shows You How
The video that I saw has around nearly 300000 views, and it is being advertised with large banner ad by Google on YouTube. So I am presuming this is new and that not many have seen it already, pardon my ignorance if that isn’t the case. However, not much has been spoken about how brands and advertisers can leverage the YouTube the same way, so I think it is an interesting case study nevertheless to see.
HR and Marketing Shake Hands and Decide to Merge in the Newly Social and Digital Media
Digital media and social media in particular by powering people’s need for self expression is creating momentous changes in the way both brands as well as entire businesses function. And in the process it a business and its brands cease to seem separate. Which then suggests that the partners of a brand (usually consumers) and partners of a business (usually employees) cease to seem separate.
How to Create Buzz Through Social Media?
This post, based on my small understanding and on what I have read and learned through the past 3 years on the social media circle, goes out to the brand, its agency and many other brands perhaps who want to build buzz or the cooler word of mouth through social media.