Over the last month, the folks down at SMSCountry have been making some additions to their 160by2.com project.

Around three weeks ago they came up with MyAds, which allows users to post their ads (under 65 characters) that will appear after the SMS of people.
Anand, the chief blogger for 160by2.com said on the company’s blog:
That is [...]

How do you make people believe that the average age of today’s Indian gamer is 28 years and 61% of all console players are above 18 years of age? This is hardly the age that one might call adolescence. Rather, this is the age that actually influences a family’s purchases and is also a young, bachelor bread winner who does not mind splurging a few extra bucks on branded consumer goods. So, it comes as no rocket science that today’s brands and advertising agencies are eyeing the video gaming industry is the latest prospective arena for advertising and increasing brand awareness.

After the online banner ads report IAMAI & IMRB have come out with another report this time on the Search Engine Marketing Industry in India. The report covers Search in the Indian Context, search activities, purpose of searching and user opinion on online search. It also covers introduction to search engine marketing and its advantages. [...]

The IAMAI-IMRB Report on ‘Online Banner Advertisements‘ was released today. According to the report online banner advertisement market would grow at 40% to reach 350 crores by 2008-09 from its current size of 235 crores [2007-08].
The study also stated that top 3 spenders on the online banner ads would be from the segments Banking and [...]

Just came across this ad while accessing an article from Moneycontrol.com. Click image below to view the ad:

We had recently blogged about the revamp of Moneycontrol and the in.com widget placed prominently on the homepage of the new revamped moneycontrol. Now it seems the Web18 guys are taking this a step further and using the [...]

There have been a plethora of virals launched recently and in my view the bollywood hook is being overused in these virals and a lack of innovation in concept is seen in some. This is an attempt to review three online virals separate the men from the boys and label them the good, the bad [...]

There is no dearth of funding in India and that can be clearly seen in the second quarter of 2008. According to the Quarterly India Venture Capital Report released yesterday by Dow Jones VentureSource, advertising start-ups have received maximum funding - $89 million-nearly 37% of the region’s quarterly investment total-went to five advertising/marketing companies, more [...]

Komli.com the India focussed DFJ backed ad network that recently came out with a report on online users and their demographics has now announced a exclusive channel for technology advertisers. In the same report it had the demographics of users who visit technology sites. Here are some demographic charts from that survey:

The most interesting statistic [...]

After over two months of testing the program through select feed publishers, Google has now opened the flood gates for the public to enable Adsense Ads for their RSS feeds. Google, which bought the Feedburner network back in 2007, has now enabled anyone to integrate Google Adsense ads into their feeds and benefit from their program.

The mobile and mobile VAS industry has been a popular topic on WATBlog for quite some time. While looking for some new news in the sector, I had a sense of feeling underfed on information about the business of mobile communication. This led me to find and list some interesting posts on the mobile industry and mobile advertising. This post lists 25 of the ones which I found most interesting and value adding.

Anyway, the question made me dig up the past articles on Twitter and also keep tabs on newer ones. For one my pal keeps pestering me with have you come up with an answer phone call every week. So a few days back when we found Wired talking about Twitter and its revenue model with valuable insights from Stone, it definitely intrigued me. One of the suggestions as a possible revenue model, something that I hadn’t thought of till a while back was corporations paying to use the service to stay in touch with their customers.

The study was conducted to benchmark and explore the impact of online ad intermediaries (good ol’ ad networks) on ad rates, profitability and ad inventory management for publishers. And it revealed some interesting and surprising (to me) facts. According to the study, publishers on an average experienced 20 - 30% growth in their revenues compared to last year. And more importantly, the use of Ad Networks by publishers grew from a paltry 5% to a substantial 30%. The study essentially suggests that a lot of publishers are increasingly using Ad networks to make something out of their unused ad inventory that don’t sell through direct advertising.

Amidst all the speculations regarding the launch date of the brand new iPhone 3G in India, since the very first day Vodafone came out with initial registrations, Economic Times finally comes up with the official launch date of the “super-phone” as August 22, 2008. It seems, it is going to be Airtel to pioneer the much touted touch-phone’s launch in India, giving mobile companies like NOKIA, Samsung and Motorola something to think about.

 
Out of home media has been experiencing a blow recently. After Delhi and Chennai, Bangalore became the third city in India to put a ban on hoardings. At the same time, we are seeing more and more screens in various places around us. Malls have been the traditional targets so far. Of late, even local [...]

In an effort to consolidate their offerings of search engine marketing into a more robust company, the internet and affiliate marketing agency, PepperJam, and a full service mobile marketing agency, M3 Mobile, joined forces to form a very new entity, PepperJamMobile, powered by M3 Mobile, that’s intended to give advertisers a one-stop solution for internet and mobile marketing.