Online and mobile advertising related news, views and reviews

The recent tiff between producers and multiplexes had prevented the release of several movies for the last few months. Now, to offset the delay, several movies are releasing at the same time with promoters doing everything they can to catch the limelight. Today much awaited movie “Kambakkht Ishq” will release. What is interesting to note [...]

Ajit Balakrishnan  - Chairman of Rediff.com gave the keynote at the IAMAI Digital Marketing Conference held at Delhi yesterday. Personally I felt it was one of the best keynotes that Ive heard at any event. Ajit traced the growth of internet right from 1995 to this day and also pointed out key pain points for [...]

MTV India has always been very active with its social media activities and we have tracked the same here at WATBlog be it  for MTV roadies or Battleground 2. Now MTV has chosen to integrate facebook in the launch of its new show Connected. This show is about how connected real twins can be. Inorder [...]

Digital Media is a huge canvas, but that doesn’t mean you need bigger brushes, rather it calls for you to have a bigger vision. As children of this media it is upon us to not only safeguard its core virtues but also stretch its inherent strength. This medium needs a fresh approach, a fresh perspective with nimble feet and we all need to be in this together.

Webchutney - The Digital Marketing Agency has released the first edition of its annual report which looks at the future prospects of the Digital Media Industry in India. This report analyzes the digital medium by analyzing the ad-spends of the Top 500 marketers who control two thirds of all advertising spends in India. The interview [...]

With each passing day more and more clients and brands are looking towards digital to build consumer connect. We have tracked various such brands and their increased spending on digital media in the recent past. So be it amaron, raymond parx, lifebuoy, voltas or gillete all of them have been spending money on the digital [...]

LinkedIn once criticized  as a slow mover in networking space have been jumping leap and bounds grabbing more and more users and monetizing their user inventory. LinkedIn has been monetized as traditional brand ads, partnerships, payments for premium services and as many other innovative services like Direct Ads and LinkedIn Research Network.

Now LinkedIn has launched [...]

We want to contribute to the growth of these mobile applications, which is why we’re happy to announce our beta launch of AdSense for Mobile Applications. And so saying Adsense has sort of opened gates for a mini revolution of sorts in the mobile applications field. It’s a revolution for not many reasons and it is mini for a whole lot more, nevertheless it is an important step.

Ideacts, a cyber cafe advertising company in India is showing impressive growth at least that’s the idea one can get looking at their stats.They recently tied-up another major funding deal with Sequoia Capital,second deal in a year’s time.
We caught up with Rudrajeet Desai, Co-Founder & CEO, Ideacts Innovations Pvt. Ltd. to find out more about [...]

Conduit has announced the launch of a marketplace for publishers who use its toolbar. Called Conduit Open it basically lets publishers share their content with more than 200,000 other community toolbar publishers. This according to Conduit will help the publisher content reach more than 60,000,000 users of community toolbars of the above 200,000 publishers.

WSJ reports that Google is testing new Ad format which would allow the advertisers to pay Google on the basis of the sale completion.This is similar to CPS(Cost Per Sale) but would also have a bidding system where the highest commission bidder along with other preference would bag the Ad slot.

The new Ad platform on [...]

Microsoft is planning a collaboration with Mediaworks to build a software system that marketers can use to track everything from search advertising and e-mail newsletters to CRM systems to TV buys in one place. They plan to call the software Media Operations Management System.

Facebook Inc. said the number of customers using its automated online-advertising system more than tripled in the past year, according to Bloomberg. The advertising system in question is “Engagement Ads” by Facebook.

Yahoo today announced the launch of a DIY ad builder. According to a news release, Yahoo announced the pilot launch of Yahoo! My Display Ads. It is a self-serve display ad solution designed to help small and medium-sized businesses advertise on Yahoo! network. The service is powered by Seattle-based AdReady.

Orkut has launched a new feature called Orkut Promote. It has been developed to help brands and marketers use the viral potential that Orkut provides with its numbers to their advertisement’s advantage. Google had recently announced an exclusive focus on Orkut monetization in India and Brazil (their biggest and perhaps the only markets left).