Announcing Digital CMO Conference On 31st August. Register Now!

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After the successful WATSummit and WAT Awards earlier this year, we are now bringing you our latest event, the Digital CMO Conference. The conference seeks to offer marketing professionals in India an insight into how the top Indian brands are using Digital Media to their advantage. This event will have exclusive case studies and presentations from their CMOs. We believe that this conference is a gold...
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Wish You A Dawn Of The Digital In New Year 2012

As a new year dawns on us we welcome you to wish for the Dawn of the Digital age in 2012.To kick start this dawn we are organizing WATSummit 2012 which should be a must attend event on your calendar. Come and witness what the digital stalwarts think about this dawn and how it will leading to a next in digital. Today the 1st day of 2012 we wish you a prosperous and fun filled year ahead.
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The Rise Of Celebrity ‘Subscribing’ On Facebook

If there was one thing that twitter had and facebook didn’t was the celebrity clout. It had everyone from politicians to cricketers to filmstars tweeting away on the platform. So even though facebook was 10 times the size of twitter in India, it still never made a media splash which twitter made with all the celebrities shooting their mouth off on the platform. But facebook was bound to do something...
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RIP Steve Jobs – India Mourns #iSad

The technology world has witnessed a day of mourning today as the Apple Chairman and Ex-CEO of many years Steve Jobs passed away. Every tweet on twitter is mourning the passing away of a great visionary. In many ways its the passing away of one of the greated technology visionaries of our generation. A man who inspired creative thinking and practiced flawless execution is no more. Everyone from Bill...
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Zynga Brings ‘Words With Friends’ To Facebook

Zynga, the social game developer has announced a new game titled  ‘Words With Friends’ for Facebook. First launched in July 2009, it was earlier available as a mobile game.  The interesting aspect is that the game combines classic and competitive word building with social gaming. With the help of this combat crossword game, for the  first time  Zynga has moved a mobile game to FacebookWhat’s...
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Makemytrip & SAIF Acquire Majority Stake In iXiGo, one of India’s leading travel search engine player has been jointly acquired by SAIF Partners and Makemytrip for a total cash consideration of $18.5 million and to co-own 76.6% from existing share holders. Post this transaction, SAIF Partners will hold 56.7% while MakeMyTrip would own 19.9% respectively.Mr. Aloke Bajpai, Founder-CEO of commented , “We are excited about...
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Announcing ‘WATSummit 2012 – Dawn Of The Digital Age’ – 20-21 Jan, 2012

We know its still 5 months to go but we couldn’t conceal our excitement any longer! So here it is.  After conducting a fabulous WATSummit 2011, we are back! We are announcing WATSummit 2012 and guess what? We have already reserved the podium with several renowned speakers and sponsors. The theme for this year is ‘Dawn of the Digital Age’. Its going to be bigger, better and glitzier....
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Government To Track Vaccinations Via Mobile

Earlier we have blogged about how the mobile penetration in our country is bound to have an impact on key sectors like Healthcare. Now this new piece of news brings a fresh dimension on what is possible with the increase of mobile penetration in India. On Tuesday, India’s health minister Ghulam Nabi Azad stated that since this January, they had started collecting mobile numbers of pregnant women...
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In 4 Years Broadband = 2 Mbps+ Speed In India

If you are the type who accesses internet via broadband connection but gets frustrated because of sluggish speed then this news might cheer you up. The Indian government has accepted TRAI recommendations in the National Broadband Plan with regard to speed of broadband Internet. Its is stated that the definition of a broadband connection as 512 Kbps (Kilo bits per second) is to be revised to 2 Mbps...
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Now Use Facebook & Twitter From Within Google+

Google+ has been making a lot of noise lately with newspapers and reviewers alike touting it as the possible challenger to Facebook & Twitter. So much so that some global blogs have commented that Google+ has made twitter boring. One of the most requested feature in Google+ would have been the ability to update facebook and twitter from the Google+ interface. Well now its possible to do so with...