Tapan K Mukherjee

I write on Social Media, Web 2.0, Technology and Advertising in general. I would appreciate your comments and criticisms and look forward to the same.

Are Indians ‘Buying on The Web’?

Times of India reports that the buying pattern of Indian consumers has changed with time, more so for the good of companies who run their business over the web. Alibaba, recently conducted a search over the web, the result of which turned out to be a pleasant surprise that ‘The Indian’ especially the Indian Entrepreneurs [...]

Hari Sadu 2.0 says – ‘Bubbye Recession’

The New Ad of Hari Sadu is Back and it surely points towards the fact that naukri’s or jobs are back in the Indian market.

Going into the history, Hari Sadu advert was launched in 2006 by Naukri.com and it was an instant hit. No one could ever forget the ‘H’ for ‘Hitler, ‘A’ for ‘Arrogant’, [...]

Top Tech Trends of 2010 – The Way Ahead

Technology has become one of the most significant business foundations in this decade. With the benefit of hindsight available to us, it was not much time ago that you and me feared a complete blackout of computers on Jan 1, 2000. But, contrary to it, everything went almost perfect with some hiccups on the way [...]

‘Anti-Social Media’ – Has The Rebel Movement Begun?

All you Digital Media enthusiasts and Social Media catalysts won’t be impressed by seeing the title of My First Post in 2010. True, this is a ridiculous term, ‘Anti-Social Media‘, but the bigger truth is that it looms large over our head as a concept or a practice which can create a rebel wave amongst [...]

The CATastrophy Saga – When The Online CAT Failed To Purr!

Well, the news is out. CAT is a failure in its online avatar! You might have read reports from various news sources such as NDTV, Hindu Business Line, Times of India, just to name a few, about the series of happenings all around the cities in India. The most frustrating part of the story is [...]

Mobile Social Networking – It’s Not a Fad!

Taking the benefit of hind-sight, a survey was published 18 months back which clearly stated that Netizens would use the mobile to not just alert friends or family, but more. And this activity, which was unclear and termed more at that time is slowly becoming clear and has become one of the basic drivers for [...]

Know-Hows In Marketing, To-Dos’ In Strategies – Indian IT Cos’

The most worrying thought which comes across any employee of an Indian IT company is the thought of his ‘performance’. And one’s performance criterion has got to be unique from others, because every IT Co. deals with a different set of clients, channel partners, promotions techniques, competitors, etc. And, this is exactly where one should [...]

Google’s Wave Is Here To Stay!

First of all, brilliant Marketing again. Remembering the days when Gmail was launched and was of use to a select few through invites. Ditto is the case with Google Wave; but, the noise is much more.
Truly speaking, I find Google Wave to be a significant communication evolution in the web arena. The buzz all around [...]

The Smart Phone Race Is Building Up!

Don’t search for the correct definition – What is a Smart Phone? It does not exist. All I can tell you is that it is a mobile device which offers advanced features similar to that of a PC, termed “PC Mobile Handset Convergence“. In other words, a SmartPhone runs on an OS software providing a [...]

Social Media – Attracting Brand Campaigns. Is it Working?

Couple of years back not many corporate companies would have even given a thought to how Social Media can benefit them. Times do change, and we must learn from the changes in the web arena; and so Social Networking Sites have started attracting Brand Campaigns all over the globe. Social Media helps the Brands position [...]

Online Advertising – The “IN” Thing!

Any form of Advertising is appreciated, if and only if it is able to create value for the consumers. I know your next question would be – How do you GET VALUE from Online Advertising? By two ways, we do – either we are provided with Entertainment or Information. The value proposition for the consumers is most of [...]

Digital Media – The Future Looks Good!

There’s a certain fixation in my approach towards things to get the basics right. Yup, the Basics takes us to the correct definition of Digital Media which is best defined as, “The creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education“.
To start things, digital Media has an enriching [...]

The Myths Of Social Media And The Truth About Them

It is a common human psyche that whenever a new thing emerges and explodes in the social circuit, there are lots of opinionated views about the same, and some of them result in myths being born. Social Media is one such example, which has been examined by a plethora of enthusiasts to the minutest of details. [...]

Beware Online Gamers; Spammers Are After YOU.

Let me raise some questions first.
–> Do you know what is a Spam ?
–> Why do spammers exist in the virtual world in abundance ?
The most correct answers to the above two questions are -
Spam is basically the abuse of any electronic messaging system by sending unsolicited bulk messages indiscriminately. The most simple and economically [...]

A Look At The Business Of Cyber-Squatting

Cyber-Squatting is by most people referred to as ‘Domain Squatting‘. According to the United States federal law known as the Anti-cyber squatting Consumer Protection Act, Cyber-Squatting is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. As a result of [...]