. Shayon | WATBlog.com - Web, Advertising and Technology Blog in India

Shayon

Shayon is our resident editor and feels compelled to post everything that comes his way. Of course, exercising his power as an editor, a "Shayon Adds" usually finds its way to quite a few of the posts at WATblog. Web and related technology is his forté and also does a good job managing a bunch of lazy bloggers when he is done with his set of daily posts.
Mobile Web Influences Every Walk of Life : Now Access Wikipedia Any Time You Want

Mobile Web Influences Every Walk of Life : Now Access Wikipedia Any Time You Want

The mobile web seems to be taking everybody by storm. There was a time when the ability of accessing wap sites on the phones was just a novelty. The real serious candidates would always end up with a BlackBerry. However, with more bandwidth and technologies like 3.5G making a headway in mainstream market, no one can hush away the importance of mobile web any more.

'Start now and you'll thrive when the market is booming' - Insights from Startup Saturday, Mumbai

‘Start now and you’ll thrive when the market is booming’ – Insights from Startup Saturday, Mumbai

There have been quite a bit of anticipation regarding this month’s Startup Saturday, organized by HeadStart, in Mumbai. In addition to 2 startup demos by the founders of Librarywala and AdoRoi, there was also a panel discussion scheduled, with speakers like Mahesh Murthy (from SeedFund), Hemir Doshi (from IDG Ventures), Rohit Nalwade (Ex-CEO of ConsumerVision) and Gopal Krishnan (of Mobile2Win fame). The topic of the panel discussion was – What should a startup do in a slowdown?

TRAI Introduces Administrative Charges - Delays 3G Auctions

TRAI Introduces Administrative Charges – Delays 3G Auctions

Even while government telco MTNL launches India’s very first 3G services in the capital and also partnered with Aksh Optifiber to provide mobile TV services in Mumbai and Delhi, TRAI’s idiosyncrasies keeps getting the auction for the 3G services postponed indefinitely.

MTNL Launches 3G Services in Delhi - Mumbai to Follow!

MTNL Launches 3G Services in Delhi – Mumbai to Follow!

The rollout of 3G services continues to be the highlight of all scrutiny and anticipations for the Indian Telecom Regulatory Operator. Although the auctions for the 3G spectrum had been delayed till Jan 15th of the new year, we had already mentioned that the spectrum was automatically awarded to the state-owned MTNL and BSNL.

What If Dial-Up Internet Connections Were Free?

According to Hindu, BSNL has made its dial-up connection, NetOne, available for free. Such a move by BSNL spurred a thought in me. What if dial-up connections are actually made free in India? Will that see people making bee lines outside land line operators’ for new connections, all year round? How can an operator leverage on such a scenario. Let us try to analyze how life would be, in a world of free internet (dial-up, of course).

[How To] Convert RSS Feeds Into Emails

[How To] Convert RSS Feeds Into Emails

There are a lot many of us who either hate or do not even know how to set up RSS feeds. A lot many people prefer content updates to be delivered right to their email addresses. A friend of mine satisfies most of his internet needs at the expense of his working hours but since he cannot access most of the news and blog pages in office. So, how do we solve his little problem? And yours, of course!

Startup Review - IndiBlogger.in - A Bloggers' Guild

Startup Review – IndiBlogger.in – A Bloggers’ Guild

It hasn’t been too long since blogging took off, in a big way, in India. Although a lot of interesting debate can spark off on which one the oldest Indian Blog might be, we ask, does it really matter? What matters is the evolution, the way the blogging scenario shaped in this country.

It was InstaBlogs who first realized the importance of forming a guild (of sorts) for the Indian bloggers. It was sad to find no other volunteer for the cause, until it was August 2007 and IndiBlogger was formed…

More Money in DoT's Kitty? Courtesy, Spectrum Allocation Blues!

More Money in DoT’s Kitty? Courtesy, Spectrum Allocation Blues!

One can always trust the Department of Telecom to come up with the most radical of ideas and storm up conspiracies. Of course, it must be said that almost all the ideas, DoT has ever implemented, have benefitted the end user till sun dawn. And of course, they have done it again, their favorite theft of time, the 3G policy.

Google's Mobile Search, Powered by

Google’s Mobile Search, Powered by “My Location” – The Idea, Applications & Limitations

It’s been a while since big-wig search engines like Yahoo, Google and MSN Live had launched their local search engines but how many times have you ever used it to find a certain eatery joint or a movie multiplex nearby? It’s both an irony and heartening to know that OnYoMo manages to quench our thirst for local search much better than any other in the market.

Well, no more. Google has come up with a Mobile Search feature that allows you to search whatever you like that might make use of knowledge regarding your current geographical location.

[How To] Create a Online Reputation Management Tool for Your Brand, Using Google Docs SpreadSheets

[How To] Create a Online Reputation Management Tool for Your Brand, Using Google Docs SpreadSheets

Do you have a brand image to maintain? Do you have any idea what the web-o-sphere is talking about the new Facebook application you created for your client? Are you working on an online reputation management project for some brand and weekly progress needs to be sent to your client by your team? Google Docs Spreadsheets does the job easy for you, combined with Google’s famed search engine and Yahoo Pipes

Should We Get ready to Bid Adeiu to the Beloved Mouse, this 9/9?

Should We Get ready to Bid Adeiu to the Beloved Mouse, this 9/9?

A lot is going to happen, this September 9th. Speculations are around on Apple launching a new version of iPod, touch sensitive Macbooks and even Windows bidding goodbye to “laser”! Indeed, the time seems to have finally come, to say good bye to the beloved and faithful mouse that served the human kind for so many years!

Eros International & Rajshi Media Join Hands to Share Content

Eros International & Rajshi Media Join Hands to Share Content

Rajshri Media, the web, mobile studio and digital entertainment arm of Rajshri Group, has signed multi-film content licensing deal with Eros International , the leading integrated studio within the Indian media & entertainment sector.

What makes me wonder, though, is the fact that with so much of TV content gradually shifting online, emergence of WiMAX in the country and also IPTV making its foray, slowly but surely, how long more till we have two different viewing devices at home, one for television content and another for computing pleasures?

UTStarcom and Aksh Join Hands to Launch IPTV on BSNL's ADSL Network

UTStarcom and Aksh Join Hands to Launch IPTV on BSNL’s ADSL Network

UTStarcom, announced a contract with Aksh Optifibre, to deploy UTStarcom’s end-to-end RollingStream® Internet Protocol TV (IPTV) solution in 20 cities on Bharat Sanchar Nigam Limited’s ADSL 2+ network, a UTStarcom-built multi-play infrastructure that currently supports more than 75 percent of the active wired lines in India. UTStarcom is known to sell its IP-based, ene-to-end networking solutions to operators in both emerging and established telecommunication markets around the world.

In-Game Advertising, The Next Biggest Gold Mine in Town!

In-Game Advertising, The Next Biggest Gold Mine in Town!

How do you make people believe that the average age of today’s Indian gamer is 28 years and 61% of all console players are above 18 years of age? This is hardly the age that one might call adolescence. Rather, this is the age that actually influences a family’s purchases and is also a young, bachelor bread winner who does not mind splurging a few extra bucks on branded consumer goods. So, it comes as no rocket science that today’s brands and advertising agencies are eyeing the video gaming industry is the latest prospective arena for advertising and increasing brand awareness.

Noddy Set to Ride on MSN India on his Trip across India

Noddy Set to Ride on MSN India on his Trip across India

MSN India has decided to offer children across India an oportunity to experience Noddy through its exclusive videos of the live musical performance that would tour different Indian cities in August and September, including Mumbai, New Delhi, Kolkata and Bangalore.