priya

Mobile Ticketing - The way Ahead.

Mobile phones are extending their reach to almost all possible direction. The Online Ticketing business for theaters has been received extremely well by the audiences. According to this article  Online ticket-bookings have doubled in the first six months of 2007 for theatre chains. This form of ticket-booking accounted for 4 per cent to 5 per [...]

Why should a CEO Blog? Naukri.com CEO answers.

In India there are only a handful of CEO’s who blog. Sanjeev Bikhchandani started his blog a few months back. His blog was received by the blogosphere with much appreciation. Being one of the few CEO Blogger’s here is a short interview with Mr Bikhchandani and his views on CEO Blogging.
Q) What initiated you to [...]

Loanwala - BharatMatrimony’s latest Venture

BharatMatrimony that has made its presence felt in more that one internet space, has now ventured out to capture the Loan online space too, with its latest addition Loanwala.com. With businesses like Bharat Matrimony, Indiaproperty lending their synergy to Loanwala, the Bharatmatrimony group hopes to pick up in the loan space. Currently [...]

Emoticontest - Why do you use emoticons?

Using a smiley or any other emoticon to express yourself, has become rather an integrated part of IM’ing. Yahoo, and MSN have been building their emoticon banks ever since early 2000.
Yahoo! has recently launched a competition the Emoticontest. Yahoo! Messenger will add six new animated emoticons to its service in the coming months. One [...]

Celebrities and WEB 2.0

Today HT Café carried an article on how there are many fake profile (or not) of small screen actors on Orkut. Celebrities are Celebrities only if they are embraced by the common man. Their over priced perfumes and fashion labels are bought out of the hype that is created by their audiences.
Their interaction with [...]

SecondShaadi….. A New Matrimonial Niche

India has the lowest Divorce Rates in the world. This Report says only1.1%, but it’s believed that these numbers were even lower a few years back. Recently Vivek Pahwa, who currently heads Desimartini, launched SecondShaadi.com which is a matrimony website targeted at the divorce, widowed and separated population.
I had a few quick words with Vivek [...]

Media’s Perspective on web2.0.

The last leg of the IAMAI conference revolved around the Traditional Media and New Media, a topic that has been discussed more often than not. The panel consisted of
• Surya Mantha, Chief Executive Officer, Web18 • Mariam Mathew, Chief Operating Officer, Malaya Manorama • Sanjay Trehan, Chief Executive Officer, NDTV Convergence [...]

What VC’s think of Web2.0

After understanding web2.0 through an entrepreneurs and marketers eye at the IAMAI conference, the VC’s stepped on to the stage. The Panel included:
    Suvir Sujan, Nexus India Capital Advisors Pvt Ltd    Rishi Navani, Managing Director, Matrix Partners    Kanwaljit Singh, Managing Director, Helion VC    Sandeep Murthy, Sherpalo Ventures    Manik Arora, IDG Ventures
When the panelists were asked [...]

Marketers Talk … web2.0

Some time back, we did a similar article of WATBlog, regarding a marketer’s perspective on web2.0. At the IAMAi’s 2nd session the following people formed the panel.
Shailesh Rao, Managing Director, Google India Ratish Nair, Chief Executive Officer, Interactive Avenues Pushkar Sane, Head Asia, Starcom [...]

Web2.0, is it the web’s next frontier?

Does this question sound like an over exhaustive debate that is still to find its conclusion? May be! IAMAI in its recent Conference “The Web’s Next Frontier”, helped throw a deep insight into the world of web2.0. The conference was broken down into 4 sessions. This post will give an overview of the 1st panel [...]

Public Relations and the interactive media.

 New media is emerging at lighting speed, Making it extremely hard to ignore. This new media has not only given a platform for people to voice out but has also given them the collective strength of freedom of expression. These people are also Consumers, Positive goodwill spreaders, Brand loyalist, on the contrary these people can [...]

Meethamoments .. Just another Micro Site

A new TV commercial was launched for Cadbury Dairy Milk (CDM). This ad is seen riding on the wave of popularity of “Pappu” and “Miss Palampur” campaigns, the new commercial seeks to extend and broaden the “kuch meetha ho jaaye” The campaign kick-started with a teaser in the first week of June 2007, [...]

Politics and web2.0 - Can this be a successful marriage?

Political parties have started realizing the strength of the internet, the recent controversy around orkut bares evidence to the same. India has a high number of political parties that address (or tries to address) different problems faced in India. Most of these political parties have websites, which promote their party ideology. But most of these [...]

Venture Capitalists and their views on the Internet, Web2.0 and startups - A WATBlog Exclusive

Every third day, we receive news that an Internet, mobile, web2.0 startup has received funding. Recently startup’s like Kreeda, FlightRaja and the much controversial Minglebox received funding. Proto.in is also consciously looking at bridging a platform for startups and Venture Capitals. Heres an exclusive article on what the eminent Venture Capitalist of the country think [...]

WATBlogs Exclusive Interview: with Sameer Guglani on Madhouse’s acquisition

 
We recently covered a story on Madhouse being acquired by Seventymm, In continuation with the same we spoke to Sameer Guglani, the then CEO and Founder of Madhouse and now the Vice President -Corporate Strategy of seventymm. He gives us a peek into the reasons behind the acquisition and discusses the path ahead for seventymm. [...]