The Beautiful World of Art Direction, HTML 5 and iPad

by | posted: May 5, 2010
Art directed web content is something I wrote about on WATblog a few months back. It was long overdue then I thought, at least it lay in my drafts for 3 months before I published it. However recent developments...
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How Does Your Brand’s Online Resume Read?

by | posted: February 26, 2010
The question brands need to ask today is will their target audience feel like having the brand as part of their team. The team can be their circle of friends, their family, their workplace, anywhere that...
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Google Gets Facebook Fan Page Updates on Real Time Search

by | posted: February 25, 2010
Google in a very convenient manner tweeted about getting Facebook Fanpage updates on to its real time search results. The news doesn’t have exceeding implications for both Facebook and Google,...
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Will Content Discovery Make way for Product Discovery Engines?

by | posted: February 11, 2010
It wasn’t more than a year back that I wrote people come online for information. That that’s why Google, social networks and social bookmarks are popular because they constant feed people with...
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Some Thoughts on Using Google Wave Better

by | posted: February 5, 2010
Understand that it is meant for collaboration. Also it would be handy to keep in mind that too many cooks spoil the broth. Knowing these two things in my mind are the most effective ways to make use of...
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Breaking Path Online: Telegraph Looks Beyond Traffic Numbers

by | posted: February 4, 2010
Evolving sustainable business models in the digital space is a point that pricks a lot of media companies, especially news and content driven web publishers. News websites have been in the news for all...
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A Look Into the Future of Display Advertising

by | posted: January 27, 2010
The story of display advertising is close to my heart. I think I have shared some bits on this before here at WAT, but a decade back all I really wanted to do was make a banner, put it up on my own website...
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A Lookback on the Dawn of the Digital Decade and Some Wishes That Came True

by | posted: December 31, 2009
Since the last couple of days for many personal reasons I have been brimming my cup with nostalgia of various kinds. Especially with those spanning back nearly 10 years when I first started using a computer...
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Twupdates – Tata Sky Launches Twitter Enabled Banner Advertising, Forbes Interviews Ravi Bajaj on Twitter and Yahoo Integrates Twitter to Search

by | posted: December 14, 2009
Twitter trends apart, Twitter itself was sort of trending in our news feeds here today, with as many as four or five news stories on it. The following three provided an interesting mix of news on Twitter...
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MapmyIndia Releases Paid Mobile Application: Will You Buy?

by | posted: December 7, 2009
MapmyIndia has announced the launch ‘MapmyIndia Sygic Mobile Maps’ to convert GPS-enabled mobile phones into GPS navigators. An app made in association with Europe based Sygic, it will help...
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Web Layout and Design: The Way Forward

by | posted: December 3, 2009
Should I put a disclaimer first that I am no expert in this field with no credo or experience. However I do have a passion for design, and believe that a visual decoration is as important as the research...
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Google Will Limit Free Access to Paid News Sites: New Opportunity for Smaller Publishers?

by | posted: December 3, 2009
The Google – Print News story is reminiscent of some epic Greek war, sans any physical violence and fought on a battleground that is essentially just 2 digits long. The last move from the news publishing...
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IAMAI’s 4th Indian Digital Summit – 50% Off on Registration and an Interesting Agenda for Startups to Take Note

by | posted: December 2, 2009
IAMAI’s 4th Indian digital summit will happen on December 3rd and 4th at the Hotel Intercontinental The Lalit, Sahar Mumbai. We had earlier announced the event and gist of the agenda and speaker...
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How To Effectively Advertise On YouTube: Google Chrome Shows You How

by | posted: November 27, 2009
The video that I saw nearly has around 300,000 views, and it is being advertised with large banner ad by Google on YouTube. So I am presuming this is new and that not many have seen it already, pardon...
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HR and Marketing Shake Hands and Decide to Merge in the Newly Social and Digital Media

by | posted: November 25, 2009
The more I look the more I feel HR and Marketing will Merge in the Digital Social Media. I first began looking to correlate HR and marketing a good 4 or 5 years back for a human resource management project...
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How to Create Buzz Through Social Media?

by | posted: November 24, 2009
O maybe I should name this, how you can’t create buzz through social media? The idea is this, today I was discussing with a friend an approach taken by a firm to promote its apparent social cause...
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