For all the Sanskrit enthusiasts out there, it’s going to be shubh prabhat, every day. An online digest called ‘Sanskrit Voice Digest’ can give you a taste of Sanskrit with articles written by qualified writers.

Accessing emails on Mobile is the modern method of staying connected with the latest information available in your Inbox. E-mail is the common application that one needs to use on a daily basis. Whether it is a corporate email or a personal mail, the majority of the mobile workforce has an inherent requirement for wireless access to e-mail.

Traditional marketing classrooms taught marketeers to look at the demographic profile of customers for segmentation. The hands of the clock moved and next level of talks were on ‘psychographic segmentation’ (simply putting it – categorizing a consumer on the basis of ‘how he thinks’ and ‘what he thinks’).

Unlike a lot of other posts, mine will be a far cry from technology. A hard-core marketer and brand guy at heart (and a marketing research consultant by profession), my first reaction to any change in technology is to look at it from Indian consumers’ perspective. So here I am, opening my innings with a brief article on internet and consumerism on internet.

Tata Communications (formerly VSNL), has signed an equity joint venture agreement with the shareholders of China Enterprise Communications (CEC) Ltd. This will enable Tata Comm. to acquire 50-per cent stake in the Beijing-based company.

Monsoon Ads an aggregator of online display and contextual advertising for India announced the launch of its online video advertising and aggregation platform. Monsoon Ads has also announced an agreement to power online advertising on Eros International’s newly launched on-demand platform that embraces the advertising supported model.
 
Harsh Nagpal, Director of Monsoon Ads stated, “Our advertising [...]

Id8Labs which was formed after the break up between webpercept and Percept holdings is scouting for private equity investors and looking to raise upto USD 6-8 million through private equity in the next three months. Currently Id8labs is one of the larger standalone digital agencies with more than 100 employees on board and it has plans to double its workforce to 200 professionals in FY09.

WatchIndia.TV announced today that the upcoming tournament ‘Indian Cricket League (ICL) 20s Grand Championship’ will be available live and on demand on the WatchIndia.TV platform. The tournament will begin March 9th and run through April 7th with 34 matches including 8 teams in three locations.

Customization to individuals is where the marketing and advertising is heading to. This also is an extension to my earlier article on real time advertising using cell phones. The companies are willing to track down to last mile. Communication is being developed for most likely prospects. With series of activities happening online, how does a [...]

Online photo printing is one helluva crowded space. With over 15 (the last time i counted) players offering pretty much the same thing. There has been funding in this segment as well which has actually increased muscle power of the competition. As if there weren’t enough players one more known as G.K. Vale which [...]

Online Classifieds is one crowded segment with specialist players for jobs, matrimony, real estate and cars like naukri, shaadi, bharatmatrimony and carwale and also generic craiglist clones like click.in, kijiji.in, indianclassifieds.com and others. With so much clutter it does become an important move when a player ads convenience related features for users.
 
In an innovative move, [...]

Companies rush to block premium slots on web media to ensure high brand visibility. They go ahead with deploying advanced multimedia tools, to attract, and engage the users.Is the investment working optimally? Answer is “no”.You can measure it on web media you are advertising. How do these web media help optimise the investment that their [...]

Web and web 2.0 have revolutionized the way advertising and marketing has been conducted in past. Unlike conventional media, the digital media has been evolving every day. Search engine marketing has brought in the science of guiding the person on search engine to desired page by strategic e-advertising, and site optimization.
 
 
Its no more about great [...]

Anyone who has ever given the CAT Entrance exam for MBA in India knows that once the exam is over there is tremendous chitter chatter, excitement for some and disappointment for some after discovering whether they cracked or didn’t crack one of the toughest MBA entrance exams in the world. But all of this is [...]

I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across this mobile marketing initiative by Cadbury India, I just had to give it the finger (Naaah! not that one - the [...]