Zoomtra.com the travel meta search engine by SITG has launched a blogging platform for travel bloggers. This ofcourse is an attempt to go beyond search and drive traction through user generated content.

What is great about this initiative?
The great aspect from a business standpoint is content. And that also related content. Content especially blogs have been [...]

Accel which was earlier Erasmic Ventures in India has closed a $60M Venture Fund to invest in seed and early stage opportunities in India.

The fund is looking at sectors as divers as  Technology, Technology-enabled Services, Internet, Mobile, Media, Life Sciences, Consumer Products and Services, and other high-growth sectors of the Indian economy
Seed and early stage [...]

Consider a novice user who has no/less online visibility, who just begun their online life; upon Googling their name shows irrelevant entries. So, for them some options available are:-
1. Create a blog, put up site tracking software and submit it to Various Search Engines and WAIT…
2. Sign up for social networking sites where profiles are listed in Google.

An alternate, there is a free service available called “LookupPage” which gets you a trackable online visibility easily which you can tweak so that people find accurate information when they search your name on the web.

New service “Build-with-Mobile” from mobiSiteGalore let you build your mobile compatible site (.mobi) right away from your mobile phone without requiring any knowledge of coding, optimized specifically to be viewed on the small screen of a mobile phone.

Namaste,fellow readers, I am Divyansh sharma a regular reader here at WATBlog, and absolutely love the startup culture, so when i saw an opportunity to contribute towards it by writing an article for WATBlog, i jumped on it!
On 5th september i attended Google Social Web and Cloud Computing Conference in Delhi, the event dealt with the [...]

Social networking is fun. At least, it used to be. When Orkut started, it used to be a real good time pass for jobless people like you. New friends kept poring in, very old acquaintances, who were out of touch for a long time, started sending you teasers, meeting plans were hatched on Orkut and you, being early users, started creating communities on a lot of your passions…

This post manages to give a beautiful insight into the life of an average college going teen who is , recently, been getting himself acquainted with the various social networking sites that spoil you for choices. A must read…

By the way, WATBlog wishes you Happy Independence Day!

Building a high performance team is definitely not an easy job. Finding right people and convincing them to join your startup is an art which only a few people are gifted with. However, if you start avoiding some basic mistakes, more often than not, you will end up with a high performance team.
After observing many [...]

Yahoo has been going through some turbulent weather. The Microsoft/Yahoo merger talks has fizzled out with Yahoo trying to fiercely stay independent. Yahoo has signed up a multi-year search ads monetizing deal with Google. Techcrunch is reporting a lot of executives leaving. It seems as if Yahoo has given up on Search monetization. If they [...]

For all the Sanskrit enthusiasts out there, it’s going to be shubh prabhat, every day. An online digest called ‘Sanskrit Voice Digest’ can give you a taste of Sanskrit with articles written by qualified writers.

Accessing emails on Mobile is the modern method of staying connected with the latest information available in your Inbox. E-mail is the common application that one needs to use on a daily basis. Whether it is a corporate email or a personal mail, the majority of the mobile workforce has an inherent requirement for wireless access to e-mail.

Traditional marketing classrooms taught marketeers to look at the demographic profile of customers for segmentation. The hands of the clock moved and next level of talks were on ‘psychographic segmentation’ (simply putting it – categorizing a consumer on the basis of ‘how he thinks’ and ‘what he thinks’).

Unlike a lot of other posts, mine will be a far cry from technology. A hard-core marketer and brand guy at heart (and a marketing research consultant by profession), my first reaction to any change in technology is to look at it from Indian consumers’ perspective. So here I am, opening my innings with a brief article on internet and consumerism on internet.

Tata Communications (formerly VSNL), has signed an equity joint venture agreement with the shareholders of China Enterprise Communications (CEC) Ltd. This will enable Tata Comm. to acquire 50-per cent stake in the Beijing-based company.

Monsoon Ads an aggregator of online display and contextual advertising for India announced the launch of its online video advertising and aggregation platform. Monsoon Ads has also announced an agreement to power online advertising on Eros International’s newly launched on-demand platform that embraces the advertising supported model.
 
Harsh Nagpal, Director of Monsoon Ads stated, “Our advertising [...]

Id8Labs which was formed after the break up between webpercept and Percept holdings is scouting for private equity investors and looking to raise upto USD 6-8 million through private equity in the next three months. Currently Id8labs is one of the larger standalone digital agencies with more than 100 employees on board and it has plans to double its workforce to 200 professionals in FY09.