Its WATShow time again and this time we have with us Suhasini Kirloskar - publisher of the popular Winning Edge Magazine. Winning edge is a knowledge portal dedicated to providing the information and insights that professionals need to succeed in sales and marketing. (yes we got this from their website)
 
Considering offline media [...]

Bharat matrimony one of India’s largest matrimony portals has changed the name of its holding company to Consim Info Pvt. Ltd. Bharat matrimony also has many other portals under them like Clickjobs.com, Indiaproperty.com, Indialist.com (local classifieds), Loanwala.com and Indiaautomobile.com which will now come under the the new name - Consim Info Pvt. Ltd where consim [...]

Bharti Airtel has tied up with the very popular Western union (money transferring service provider) and is offering money transfer through mobile phones. Users from anywhere across the world can send money upto $100 to their hometowns in India.
According to The Hindu business line The move is part of a global initiative by [...]

 
Bharti Airtel one of India’s leading telecom operators is planning to roll out mobile payment services for its 50million plus users.
This service will allow users to make payments using their cell phones. As Bharti is also getting in Wal-Mart in India it makes perfect sense for them to provide the mobile payment facility. I wouldn’t [...]

Give the power to the people.. that’s the new mantra online.
Travel guru a popular online travel portal has generated 6,000 user reviews of 2,000 hotels across the country.  Users while looking up hotels on the website can read reviews written by actual users which helps to take better decisions while booking hotels.
Travelguru was India ’s [...]

Microsites seem to have become a trend among companies. Microsites are quickly catching up with companies and media agencies and seem to be the need of the hour. even at WATBlog we tend to blog about a new microsites atleast twice a month.
 
Why Microsites?
 

They are easier to promote and as a great supplement to [...]

 
I guess the contest fever is really catching on. After “Google Offering $10 Million To Mobile Application Developers” Now Reliance communication is running a nation wide contest for developing rural mobile applications.
 
Whats The Contest?
Contestants/Developers will have to create applications which suit the rural mobile market and will focus on transportation, m-commerce, health care services, [...]

NDTV Convergence the digital arm of NDTV is all set to launch its first mobile portal (in beta) this December.
NDTV Active will be packaged with various mobile sites consisting of text-based content like news, movies, astrology, music, lifestyle and stocks. All the content would be coming from their online portal which has truck loads of [...]

Tata Motors have launched a Micro Site Promoting their new ‘Indica Xeta’ car brand. Tata is inviting UGC to promote the microsite. Much like the gang of girls and other popular campaigns this campaign too is developed around videos. The concept is some what a sequel to their popular TV ad campaign “If you still [...]

The Department of Telecommunications (DOT) has finally announced that ‘number portability’ would soon be introduced in India initially in the top four metros of Delhi, Mumbai, Kolkata and Chennai. The much awaited service will be available from the fourth quarter of 2008.
 
What is Mobile Number Portability??
 
Mobile Number portability allows users to change their service [...]

Festivals have always been the catalyst for sale, be it online or offline. This year around Diwali has proven to be a major driver for online sales. Compared to last years Rs115 crore, this year Diwali sales are expected to reach Rs 250 crore this year (according to IAMAI)
 
So what’s selling??
As compared to [...]

 
Medical Education Research Centre (MEdRC) a Hyderabad based elearning company has launched a service for medical students. They have digitized the learning content for the students which allow students to repeatedly listen to the lectures at thir own time and pace. This article states that this service is being provided keeping the slow learners in [...]

Heyy baby the popular Bollywood flick which was launched Some time in August this year is now ‘Officially’ available online.
 
Usres can download the complete original movie just for $ 9.99 or can even pay 2.99 for a 48-hour rental.
 
Coming form an Indian Production House, its quite surprising, I personally did not expect it for some [...]

Fair and lovely the popular fairness cream  had recently been selected as a finalist in the  Direct Response category for the US-based 2007 Mobile Marketing Association Awards.
What is the (MMA) Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated [...]

eBay unarguably the best online shopping and auction portal has opened up their revenue stream by allowing advertisers to display their ads on the website.
Ideally the primary revenue generator has been the commissions which eBay receives on sales. Now by allowing advertisers to put their ads on the portals the have opened up a completely [...]