Ekalavya B

BigAdda rides high on TV Advertising. Still disappoints

On August 7th we blogged about BigAdda’s TV Ad campaign and how this was going to impact their Alexa rank and graph…
“The Alexa Graph will be on its way up. Their current rank in India seems to be 763. Would expect them to be in the top 200…”
Well that’s exactly what has happened:
August 5:
August [...]

VC’s will invest in India Social Networks when they attain 40 million users!

Alok Mittal, MD, Canaan Partners, a venture capital firm, says: “When you put that in context, Indian social networking websites are in their infancy. The break-even point is longer, but once they attain a critical mass of 40 million users, then VC firms will start investing in them.”
Current Indian online population:
comScore put the current [...]

AXE Campaign - Silky Kumar, Scent of Desire

Have you heard of Silky Kumar? If not, then switch to MTV and Silky’s song – Scent of Desire is being played almost every 20 mins!
So what? It’s just another wannabe pop star singing some thrash? Well that’s what Hindustan Lever would want you to believe for some time before they unveil the ‘Scent [...]

Sabeer Bhatia’s new venture: ApnaCircle - Another Professional Social Networking platform

Professional Social Networking definitely seems to be the hottest thing around in the web scene in India currently and just days after breaking the news about Naukri.com backed Brijj.com and talking about newcomers LinkedZone and EyeMany – here’s another for you guys:
This ones from Sabeer Bhatia (Creator of Hotmail.com and Arzoo) and Yogesh Bansal.
So what [...]

PioTV.com launched - A community dedicated to NRI’s.

PioTV.com went live after Union minister for overseas Indian affairs V Ravi formally unveiled the website in New Delhi on Thursday.
Munish Gupta, chairman and CEO, PioTV.com, said, “We want to be the online identity of the PIOs, we want to be their face.”
So what exactly is pioTV?Well there About Us page currently bears a [...]

Greylock Venture Partners fund TechProcess (Formerly BillJunction)

Greylock Venture Partners, the US-based venture capital firm with $2 billion under management, has made its debut in India by investing in TechProcess (formerly BillJunction).
What is TechProcess?TechProcess (formerly known as BillJunction) was setup in 2000 as an Electronic Payment service. They were backed by ICICI Ventures.
Their services include processing transactions (debit & credit) for telecom, [...]

Google makes Maps embeddable and looks at mapping Stars!

A recent article at AgencyFaqs talks about the importance of online maps and the importance of mapping to your business because of the advent and emphasis on localization.
“…with the increasing access to the Internet at higher bandwidth, online maps are moving into the consumer realm. Portals are looking for ways to integrate maps into [...]

India tops in Asia-Pacific for Mobile Banking usage

When is the last time you used the Mobile Banking facility which your bank offered?Chances are pretty high if you are an Indian as a survey by mobile technology company Sybase found that nearly 49% of respondents had used mobile banking services in the last three months.
This is the highest figure among the five countries [...]

Crazy Social Media Marketing - Mentos Intern and some new Viral Campaigns

It’s difficult these days to grab the attention of the online folks…unless of course you use the right social media strategy. One needs something which is cool, wacky and actually engages the audience…
The Mentos Intern was launched sometime in June and is still going strong.
So what is the Mentos Intern? Well it’s [...]

People Interactive group finally launches Makaan.com

The Real Estate site from the Shaadi.com group has finally been launched. The site which was to be named 2bhk.com has finally gone live under the name Makaan.com.
Possible reasons:Let us be real – Common Sense is not too common. Many would consider 2bhk as a site which only lists 2 Bedroom Hall Kitchen apartments.
Imagine hearing [...]

Mobile Social Networking in India on the rise?

The latest of the Social Networking Sites to go mobile in India are Fropper.
Fropper have introduced MobiFUN powered by Mauj 7007 service. Mauj is also part of the People Interactive Group.
What can you do with this Mobile service?Well Fropper says it’ll help you search and add new friends, scrap and send messages to your [...]

Dreaming of being an Entrepreneur? TiE-ISB gives you an opportunity

TiE-ISB connect gives you the opportunity to qualify for an elevator pitch with leading Capitalist’s of the world.
Entrepreneurs are being invited to submit their business plans for the NEAIUV sponsored Business Plan showcase event.
Last day for submitting an executive summary is August 31st.
Their executive summaries will be evaluated by an expert committee from ISB. [...]

Orkut improvises Scrapping - Now send Video Scraps, Embed Pictures, Add Audio etc

Orkut have improved their scrapping platform and getting right to the point – it’s pretty cool and simple!
What exactly is this feature?Well you can now paste in photos, embed videos, add audio and flash widgets on Orkut Scrap Books.
These features are going to be phased in over the next few days (weeks). Currently the Video [...]

Online Video Consumption - ‘Excellent Experience’ of utmost importance

Visitors will abandon sites where they experience poor video performance, says a study conducted by Jupiter Research for Akamai Technologies.
The most compelling results reveal that, having experienced poor video performance at an Internet site, more than half of online video users would seek content from a competing Website, and a quarter would leave with a [...]

Red Herring 100 Asia 2007 - Indian Finalists

Red Herring Magazine have announced their list of 200 finalists for the “Red Hering 100 Asia” Awards 2007.
In case you are wondering what exactly is Red Herring 100?Well Red Herring is a global media company – they run a leading innovation magazine and an online daily technology news service amongst other services.
So the Red [...]