Conceptualised by Euro RSCG and executed by digivaasi, Offisial Atyachaar is a kick-ass viral product for MakeMyTrip.com. What makes this property cool? Its well thought out and the execution is great. An...

Virgin Mobile, in partnership with Yahoo and Planet M are attempting a rocking feat! 100 hours of live music – Rockathon! The event titled ‘The 24×7 Rockathon’ is being performed...

Nokia and Kolkata Knight Riders have rolled out a KKR theme for Orkut. Orkut seems to be promoting it too by displaying the theme option right on top of the site! KKR continue to be the team which markets...

Last year, the Kolkata Knight Riders franchisee was the only team which was really profitable. Why? Marketing and Merchandising. The presence of a certain Shah Rukh Khan helped them greatly! SRK was able...

‘I will never buy a skoda‘ shouts out the post signature of a member of the popular Indian Auto discussion forum team-bhp.com Why? In perhaps the best example of the Streisand effect seen...

Rajiv blogged about what C2W.com are doing for April Fool’s Day yesterday, but what have the giants of the internet Google pulled off this year? CADIE – Cognitive Autoheuristic Distributed-Intelligence...

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film’s “Why So Serious?” tagline. This video is a must watch: [youtube width="425" height="335"]http://www.youtube.com/watch?v=VpuC7HhCPWA[/youtube] A...

Matrimony search couldn’t probably get shallower than the Facial Search utility launched by BharatMatrimony.com. They now enable you to find a bride who looks like Aishwarya Rai or Priyanka Chopra! If...

Classifieds seem to be back in business! A new player in this niche is Khojle.in. This follows GetIt.in (A company which raised around $4 million from Helion ventures) http://www.watblog.com/2009/02/03/funding-updates-getit-gets-20-crores-from-helion-ventures/ Khojle...

Political Parties are finally waking up to concept of Social Media and the Web. Its not just Advani (BJP) or the Congress but AP based Loksatta are the latest ones to jump on the Social Media bandwagon...

Social Networking has grown by 50% in India in the last year. ComScore also puts the total Indian online population (Above the age of 15) at 3,20,99,000 (32 million) Some other figures: Facebook has grown...

Would Twitter have survived if it was an Indian company? I seriously doubt it. I mentioned this at a talk which I gave at Startup Saturday too. In India, a business is pretty much considered a failure...

Compete.com served up some new numbers about Social-Networking stats some days back. They have put Facebook in the lead with about 68 million unique visitors, while MySpace is at 58 million. Total Visits:...

Twitter is one of the fastest going social media platforms out there. They raised $20 million recently at a $250 million valuation! And all this is without a concrete revenue model! How big is Twitter...

Back in November 2006 at a Web 2.0 conference Google had some interesting facts to share about speed, user experience and user satisfaction. They asked a group of Google searchers how many search results...

If you had asked me this question around 3 months back, you would have got an emphatic no! It doesn’t seem logical! Internet itself is in its infancy in our country with just a 3% penetration. PC...