Deeptaman Mukherjee aka DeeP is a Passionate Blogger, Web Columnist, Social Media Gospeler, Mechanical Engineer and an MBA in Marketing. He blogs at 'Marketing Enviornment' (http://marketingenvironment.blogspot.com/) ; he likes what he writes and writes what he likes. He would start his professional career in Vedanta Resources as a Mgmt. Trainee in Sales, Distribution & SCM from June 09. Reach out to him at d[dot]mukherjee05[at]gmail[dot]com

In this Social Media era, almost everything is focused and targetted at the netizens. The multimedia news releases are a recent innovation on which companies are banking on to deliver their marketing and corporate communique to the target audience. This is where the internet comes into play when companies use it high speed and instant [...]

For sure, the entertainment industry is going under possibly the most dramatic of transformations ever. IPTV, the insertion of Internet Protocol into Television has made viewers access television and video related services has now become possible with the promise of ubiquitous broadband access. Sameer Padhye, Vice President, Worldwide Service Provider Line of Business, Customer Advocacy, Cisco Systems, [...]

The leapfrog technology that would emerge in South Asia which will act as an enabler in revolutionazing the way internet works is Wi-Max. Wiki defines WiMAX, meaning Worldwide Interoperability for Microwave Access, is a telecommunications technology that provides wireless transmission of data using a variety of transmission modes, from point-to-multipoint links to portable and fully mobile internet access. According to Yankee Group, [...]

Wiki explains Crowd-Sourcing as, “Crowd-Sourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call. For example, the public may be invited to develop a new technology, carry [...]

As a company, Microsoft is one of the most respectable and is widely looked as the epitome in everything which is connected to Computers in some sense. It again proved its supremacy over Yahoo Inc. and Google Inc.’s You Tube when they struck a lucrative seven figure advertising deal with Discovery Communications Inc. This deal [...]

It was 2007 when a post by Rajiv here had a perspective that Regional Language based games and websites would not work in India. But, since then, times have changed and markets have matured. And, I am sure everyone with agree with it.
Recently, Sony Computer Entertainment Europe decided to launch six new regional language games [...]

The online world which was previously considered a business domain for men has slowly but steadily changed its course, courtesy quite an emergence of women technopreneurs. Prior to this change, Asian women have already emerged as the top revenue generators in the world of which a major amount is Indian women. True to its nature [...]

There have been talks about various companies designing new social applications for its consumers. There have been various posts on the web talking about the changes in social media marketing in the future with the help of social applications and tools. If you are the smart dude, times are ripe for you to look into [...]

Don’t you think any moron can conclude that IT spending in 2009 will reduce due to the current economic recession ? The answer is yes, he can conclude; but over here we will look into the details of how and why will IT Spending in 2009 go down.

There have been research reports all over the [...]

Back in 2006, Google’s chief Eric Schmidt told in an interview to TOI that India will emerge as the world’s largest internet market in the world. This statement was based on a few facts and figures that Google had analysed and it has come out to be true.

It does make business sense to change your strategy [...]

I sometimes feel that why should the travesties of justice in the form of recession had to strike our generation. A prolonged discussion of global recession would lead us to macro-economics and fiscal policies going wrong at a macro level; so let’s chuck it and talk about the recession’s role in the future of revenue [...]

The Obama Effect continues in the Indian Elections too. It is surprising to see that our very own tech-savvy politicians (pun intended) are turning to social media promotion. Till the promotions it was going fine; India had seen those banner ads and sites specially designed for the parties and leaders.

Now, the scenario changes a bit. [...]

If you are a netizen, then it is assumed that Online Advertising has played a major role in all the activities that you have performed on the web. One shouldn’t be a scientist or a researcher to understand that there has been changes in the form online advertising has taken place over the last couple [...]

For sure, Social Media has exploded and has helped online businesses to a great extent. Just a simple search on Twitter would reveal you the plethora of social media enthusiasts in the world who earn their daily bread through it.
Social Media has emerged as the single largest viral marketing source in recent times. I doubt [...]

As a user of a product or service, you only like a change when it provides additional value to you. If the change is just brought forward to the user for the sake of it, nothing much happens to the company in terms of increase in sales or word of mouth. [...]