Ankit Saxena

Ankit is a true techie blogger at heart, and loves Microsoft, of course the irony doesn't end there, for his true calling is Bollywood. Anyway, Ankit specializes in tracking news and is our connect with the whole blogosphere.

At India Gaming Summit – Marketing The Gaming Industry

WATGame was at the India Gaming Summit and Session 4 was on Marketing The Gaming Industry.

Session Chairman – Arun Mehra, Zapak
Panelists –
+ Shantanu Sirohi, Interactive Avenues
+ Madan Sanglikar, Mindshare
+ Saurabh Kanwar, Channel [V]
The session was focused on marketing the games themselves and marketing done through the games.
Shantanu started his session first. Being from an Interactive [...]

At India Gaming Summit – Gaming Platforms – Online / Mobile / PC / Console

WATGame was invited to the Zapak Gaming Summit 2008 I Mumbai. We reached late. Session 3 and 4 were what we were able to attend. In this two-part article, we give a rather detailed overview of what was discussed in the summit.

Session 3 was on Gaming Platforms – Online / Mobile / PC / Console
Moderator [...]

Reliance Soft Launches GSM Service. Targets 25% Market Share On Debut

Company has been giving. The company has distributed around 10,000 test SIM cards to its employees.
RCom has invested around Rs.800 crore and erected 2500 towers. By mid-December, the company plans to launch the full GSM service.
The testing began in the cities of Mumbai, Bangalore, Surat, Ahmedabad, Lucknow and Ludhiana.
The second stage of funding will involve [...]

Will Google Phone Charm India?

Google phone will debut in India in December this year, reports Business Standard. The price will be higher than what the user has to pay in the United States ($179 or Rs.8200). The handset will be an HTC device, and will be launched through a possible tie-up with some operator.
As we discussed, the Google phone [...]

The Google Phone – Will It Truimph Over iPhone ?

T-Mobile has launched the first phone based on Google-backed Android operating system. Yes, the first ‘Google Phone’ is out. The handset itself has been manufactured by HTC. Comparisons to iPhone are inevitable.
Blogosphere is loaded with reports of the first G-phone finally hitting the market. The reviews (opinions, actually) are mixed all over. From the time [...]

Adlabs Cinemas Inks Deal With SureWaves For Content Delivery To LCD Screens

Adlabs Cinemas, the film exhibition arm of Reliance ADAG group has tied up with SureWaves for content delivery to the digital LCD screens present in Box Office, lobby etc, reports Afaqs. Not to be confused with Digital Cinema, in which the film itself is distributed to the cinema theater screen. Here, it’s the screens, outside [...]

SatNav Technologies Launches Initiative For GPS Enthusiast, To Enable Community Involvement

SatNav Technologies, a Hyderabad based IT company has just launched “Citizen Mapper” – an initiative for encouraging the community involvement in enhancing the quality of its GPS software database. This includes rewarding the user for suggesting new Point of Interests (PoI).
The user gets a credit of Rs.5 every time a Point of Interest is added [...]

Funding Updates : Ojas Invests In TeliBrahma, Helion Ventures Invests in9.9 Mediaworx

Ojas Ventures, along with Inventus Capital has announced a funding of $2 million for TeliBrahma. TeliBrahma provides Bluetooth advertising solutions for mobile devices.
Joining the board of TeliBrahma will be Samir Kumar of Inventus and Pavan Krishnamurthy of Ojas.
TeliBrahma operates in the emerging mobile-advertising market. Though its offering is different from others, as it doesn’t uses [...]

Mukta Arts Forays Into Mobile Content, Acquires Coruscant Tec

Mukta Arts, the film production and company owned by veteran film producer-director Subhash Ghai, is foraying into digital content production and distribution, reports Afaqs. The company has acquired a 51 per cent stake in Coruscant Tec, which will help it distribute and deliver content to the mobile devices.
On this, Subhash Ghai, Chairman, Mukta Arts, says,
“The [...]

“Hulla” Available For Download on Bigflix

Bigflix.com, the movie rental company of the Anil Dhirubhai Ambani Group has bagged the rights of the recently released Hindi film “Hulla”. Starring Sushant Singh, “Hulla” promised to be a laugh riot.
Hulla was produced by Big Pictures, another Reliance Entertainment company. The news item from Indiantelevision.com said Bigflix bagged the rights to the film. Really? [...]

DoT Allows Foreign Players To Bid For 3G License Without An Indian Partner

In a landmark decision, the Department of Telecommunication (DoT) has decided to allow the foreign companies, interested in offering telecom services in India to bid for 3G license in India, without partnering with an Indian player, reports The Hindu.
However, the said company will have to partner with an Indian company before starting the operations, as [...]

India Wakes Up To Securing the Wifi connections. Thank You, Mr. Terrorist ?

So, all the recent terrorists have been tracked to Mumbai. Also, it was made clear than the terrorists were smarter than the average Indians. The terrorists used others Wi-Fi networks to carry out their communication. The terrorists were smart enough. The Indians were not.
I cannot help but remember the tag line of the recent Hind [...]

Shoppers Stop Opens Up Online Store

Shoppers Stop is going online, reports Afaqs. The idea is not to create an alternative revenue-source to the offline stores, but to develop an extension to the present business.
On this, Vivek Mathur, customer care associate and vice-president, corporate planning and e-commerce, said,
“We are not looking at the site as a separate business. It is an [...]

Review : AmarChitraKatha.com

As we had reported yesterday, ACK Media has launched AmarChitraKatha.com today. (related Article : (Related Article : Amar Chitra Katha : Round 2)
WATBlog takes a look at the eagerly awaited website and gives you an exclusive and first ever complete review of the website.
So, here is what we saw.
The homepage is good. On top-right, username/password [...]

Nokia Launches Mobile Ad Network. Adds Airtel, Sprint

Nokia has taken a significant step in being a Mobile Ad Network, by adding Sprint and Bharti Airtel to the list of carriers, reports Reuters India. Last year Nokia acquired Enpocket to start building its Mobile advertising business. Enpocket.com now redirects to advertising.nokia.com.
Two days back we have covered the trend of Publishers Creating Their [...]