Only 14 Out Of 50 Top Internet Advertisers Present In India. Is That The Cause For Worry?

by | posted: September 16, 2009
How big does a market grow before the best in the industry set sail? As a matter of fact, the best in the industry set sail not based on how big a market has grown, but how big a market can grow. In that...
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eYantra Launches LogoPrint For Customized Corporate Gifting – Is This Market Getting Crowded?

by | posted: September 15, 2009
Corporate gifting is a holy grail of HR managers who wish to win over the employees’ loyalty. The marketers are happy because the company also stands to provide more exposure to their brands through...
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72% Mobile Internet Users Engage With Ads. Do These Stats Convey The True Picture?

by | posted: September 14, 2009
Can advertisers expect a better engagement level with their target audience on the mobile phones than the wired internet? Possibly so, if a recent study by InMobi, a mobile advertising network is anything...
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The State Of E-mail Marketing In India

by | posted: September 14, 2009
The past ten years have seen an extraordinary flurry of jargons and buzz-words in the domain of marketing. While the only big inclusion in the marketing budgets of corporates is Internet marketing, this...
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Indian Government Launches Website To File Copyrights Online

by | posted: September 12, 2009
Filing copyrights can be sometimes very cumbersome and a lot of the clichéd pillar-to-post running is required. The Indian Government has recently tried making the process a tad simpler by launching a...
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Indian Government Sites Not Yet Fully Disabled-friendly – Now Who Will Take This Up?

by | posted: September 11, 2009
The Indian Government passed the Disability Act in 1995, which among other things mandates that public information should also be provided in a disabled-friendly format to those Indian citizens who might...
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Can SMS Ever Be Dead? Can You Survive Without Them?

by | posted: September 10, 2009
With the ever-improving telecom infrastructure, can it ever happen that one fine day people stop text messaging once in for all? Vinay Goel, Head of products, Google India certainly thinks so. In a recent...
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Is Yahoo Testing Meme On Yahoo Mail?

by | posted: September 10, 2009
A few days back, we had written about how Yahoo’s upcoming product Meme can fight Twitter. One of the ways we had suggested was to integrate Yahoo meme with the existing Yahoo properties like mail,...
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Ash & Yuvi – India’s Most Dangerous Celebs On Cyberspace

by | posted: September 9, 2009
If you are still nostalgic about those six sixes Yuvraj Singh hit in an over off Stuart Broad and head to Google for downloading that video, beware! There is a 20% chance that you end up downloading a...
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Should Social Media Charge For Content?

by | posted: September 8, 2009
Social media monetization is a debate that has now existed forever. With increasing number of people getting on the social networking bandwagon, it becomes extremely important for the companies in social...
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PM On Facebook.. Next On Twitter? The Need For An Official Presence?

by | posted: September 8, 2009
I wonder why social communities never get a celebrity to explicitly endorse the brand on TV? Remember, our ex-President Dr. APJ Abdul Kalam pondering on ‘What should we do to free our planet from...
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Technorati To Become A Content Network – Is The Revival On Its Way In?

by | posted: September 7, 2009
If there was one website that has turned to as many business strategies as the number of years it has existed, it ought to be Technorati. The website was launched with too many high expectations coming...
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Yahoo To Launch Meme To Fight Down Twitter – Is There A War Plan?

by | posted: September 7, 2009
It is sad that Yahoo, which is one of the earliest success stories on the Internet is fighting a slew of property shut downs lately. Yahoo had been an early mover in so many things that are sustaining...
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Price Wars II – Aircel Strikes Back, Slash Tariff Plans

by | posted: September 4, 2009
It suddenly feels like revisiting the early years of this decade when we had all the new and upcoming cellular network operators clamoring over one another in providing the cheapest call rates. Started...
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Youtube To Launch Movie Rental Service – Would You Want It?

by | posted: September 4, 2009
What if you are a loner with no friends to come with you to watch a new movie at a cinema hall, you have no TV to rent DVDs from NetFlix (or BigFlix if you are in India), and very ethical that you do not...
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Google Wins Case To Patent Homepage Design – What Was The Big Deal About The Page?

by | posted: September 4, 2009
If you thought you can kick start your HTML lessons by copying Google’s simple homepage on your website, beware that your website could be sued! As ridiculous as it sounds, Google has won a five...
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