Business Value of Blogging

by | posted: March 20, 2007
Less than 5% of companies worldwide currently have a corporate blog according to a study conducted by LewisPr. The report states that corporate blogging is just not happening yet because of greater reliance...
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Grey eyeing acquistions in interactive space

by | posted: March 20, 2007
Nirvik Singh of Grey Global group, (A WPP group company) conformed to Business standard that grey is in talks with interactive media companies in India for acquistions.The Shopping  list includes...
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KLM goes social

by | posted: March 13, 2007
KLM Airlines have created a customer centric(only for frequent flyer club members)social networking website where than that connect people doing business in China and Africa. Memebers of the club can network...
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Curriki.org

by | posted: February 21, 2007
How about putting together all content at one place so that kids can learn better, teachers and parents have more resources to teach, makeing the content available across the globe.. This is what a NGO...
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EPO may reach $2.4 Billion within 3 years

by | posted: February 21, 2007
EPO may be the next big thing to Indian outsourcing story  Education Process Outsourcing(EPO) Business opportunity came in because of a law called No child left behind act. The law aims to improve...
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European directive bans fake blogs/reviews

by | posted: February 14, 2007
EU is passing a new law that will make it illegal for companies to knowingly try to deceive customers about the origin of a weblog or other advertisement The new regulations also will apply to authors...
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Corporate Decision makers access to internet up : AC Nielsen

by | posted: February 5, 2007
Business-Standard: According to the latest round of the ACNielsen Corporate Decision Makers (DMS) Survey 6, corporate decision makers’ access to the Internet increased from 81% in 2005 to 98% in...
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The ROI of blogging

by | posted: January 29, 2007
Charlene Li and Chloe Stromberg.of Forrester Research published a report on “The ROI of Blogging "Why" And "How" Of External Blogging Accountability In a three-step process,...
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Advertising indutry records robust growth

by | posted: January 19, 2007
Advertising indutry in India has psoted a record 23.4% growth rate and reached Rs16,300 crorein 2006 according to TAM Media Research print media accounted for 48.2 per cent of the total ad revenues amounting...
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Google powered Billboards..coming soon

by | posted: January 12, 2007
After radio and print (both got mixed reaction as of now, infact traditional newparers started developing there own online advertising networks) Google is all set to enter Billboard advertising and filled...
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ABC vs Spocko

by | posted: January 6, 2007
War between a blogger Spocko and KSFO radio (ABC a.k.a Walt Disney’s affliate radio station) intensified after Spocko’s blog was blocked by his ISP. walt disney company complained Spocko’s...
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online jewellery sales touches $9.5 million : KPMG

by | posted: January 3, 2007
Sale of jewellery through the Internet in 2005-06 touched $9.55 million (out of $13.1 billion market) and expected to grow by 15-18% in 2006-07 according to GJPEC- KPMG report. Online jewellery sales accounted...
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Godrej & boyce launching a online ecommerce portal

by | posted: January 2, 2007
Business standard: Godrej & Boyce the retail division of Godrej is launching a online portal www.godrej-lifespace.com offering consumer durable products, mainly targeting 25-35 year people and provide...
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futurebazaar.com eyes Rs300 crore revenues, looking at entering online travel portal

by | posted: January 2, 2007
Economic Times: Future Group is targeting revenues of Rs 300 crore from its online shopping portal, futurebazaar.com, in the first year of operations. The group is also actively looking at entering the...
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what lies ahead in 2007

by | posted: December 28, 2006
Heres what some of the agencies got to say on online advertsing in 2007, (well numbers can always be twisted, i feel 2007 will be different in terms of the way we search, the way marketers reach customers...
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Web search has to go beyond typing two keywords : Prabhakar Raghavan, Head, Yahoo Research

by | posted: December 28, 2006
Businessline: Prabhakar Raghavan, Head, Yahoo Research said "Web search has to go beyond typing two keywords. It should revert with an appropriate answer that would address a higher level need of...
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