Search marketing professional Organisation(SEMPO) a non profit organization for search engine marketing industry and professionals started SEMPO India Chapter to focus on Indian search market
SEMPO India Chair, Vivek Bhargava(of communicate2),in a press release said, "The SEMPO India team has big plans for 2007.We hope to increase the awareness of SEMPO in India and to gain [...]

Less than 5% of companies worldwide currently have a corporate blog according to a study conducted by LewisPr. The report states that corporate blogging is just not happening yet because of greater reliance on traditional media, uncertainty about benefits and best practices as well as caution adopting new technologies Lewispr came up with an excellent [...]

Nirvik Singh of Grey Global group, (A WPP group company) conformed to Business standard that grey is in talks with interactive media companies in India for acquistions.The Shopping  list includes Event Management, Marketing Services and CRM companies.Grey owns a digital arm g2. I heard JWT’s(Also a WPP group company)  plan for acquiring a digital agency [...]

KLM Airlines have created a customer centric(only for frequent flyer club members)social networking website where than that connect people doing business in China and Africa. Memebers of the club can network with other members and pick up tips from business contacts, read overview of Africa/China’s business, hapeenings across the contries and general information and participate [...]

How about putting together all content at one place so that kids can learn better, teachers and parents have more resources to teach, makeing the content available across the globe..
This is what a NGO called Curriki(curriculum + wiki = curriki) is doing under the leadership of Scott Mcnealy
Curriki is the result of work done for [...]

EPO may be the next big thing to Indian outsourcing story 
Education Process Outsourcing(EPO) Business opportunity came in because of a law called No child left behind act. The law aims to improve the performance of students and cut federal aid ( US govt gives 12 billion $ in aid to schools) to schools with poor [...]

EU is passing a new law that will make it illegal for companies to knowingly try to deceive customers about the origin of a weblog or other advertisement The new regulations also will apply to authors who praise their own books under a fake identity at e-commerce websites reports Times online  43% of e-commerce sites [...]

Business-Standard: According to the latest round of the ACNielsen Corporate Decision Makers (DMS) Survey 6, corporate decision makers’ access to the Internet increased from 81% in 2005 to 98% in 2006(. Ninety-eight percent use the internet to check office emails, closely followed by personal emails (95%) (Does that mean few of India’s top corportae decission [...]

Charlene Li and Chloe Stromberg.of Forrester Research published a report on “The ROI of Blogging "Why" And "How" Of External Blogging Accountability
In a three-step process, marketers can create a concrete picture of the key benefits, costs, and risks that blogging presents and understand how they are likely to impact business goals. This, in turn, [...]

Advertising indutry in India has psoted a record 23.4% growth rate and reached Rs16,300 crorein 2006 according to TAM Media Research
print media accounted for 48.2 per cent of the total ad revenues amounting to Rs 7,856.60 crore. Telivision ocupies 40.6 per cent ammounting to Rs 6,617.80 crore. Radio has3.1 per cent share in the [...]

After radio and print (both got mixed reaction as of now, infact traditional newparers started developing there own online advertising networks) Google is all set to enter Billboard advertising and filled a patent for the same. The new system developed by Google will be interactive and connected to internet. Stores nearby can buy  advertising on [...]

War between a blogger Spocko and KSFO radio (ABC a.k.a Walt Disney’s affliate radio station) intensified after Spocko’s blog was blocked by his ISP. walt disney company complained Spocko’s ISP about unauthorized use of copyrighted material.The controversy broke when Spocko recorded a radio programme and bought users about the hate speech the programme is spreading.He [...]

Sale of jewellery through the Internet in 2005-06 touched $9.55 million (out of $13.1 billion market) and expected to grow by 15-18% in 2006-07 according to GJPEC- KPMG report. Online jewellery sales accounted for 4% of all web based transactions in India.

Business standard: Godrej & Boyce the retail division of Godrej is launching a online portal www.godrej-lifespace.com offering consumer durable products, mainly targeting 25-35 year people and provide an alternative for NRI’s who want to present gifts in India. The company was supposed to roll out the facility in November 2006, but it got delayed due [...]

Economic Times: Future Group is targeting revenues of Rs 300 crore from its online shopping portal, futurebazaar.com, in the first year of operations. The group is also actively looking at entering the online travel retail segment. Speaking to press Sankarson Banerjee, CEO of Future Bazaar said Currently, about 40,000 people visit the portal daily and [...]