Cola Wars – Youngistan Vs ThumsUp Via Social Media!

  Cola wars are always fun to watch, with sprite almost killing Youngistaan campaign with Yeah Hai Hindustan campaign, Pepsi decided to spoof Thums Up and then decided to put it online on Youtube before the offline tube..   httpv://www.youtube.com/watch?v=fJxTQvdTsIY   Interestingly Pepsi did not launched the campaign on TV yet, it went off few days back on Youtube. Pepsi is doing...
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Wipro enters Second Life, Creates a Innovation Isle!

ET reports, Wipro became the first Indian Company to set up a campus in Secondlife.com. Wipro launched a Offshore Development Center (ODC) model campus with facilities like client engagement centre, learning centre, 3 floor ODC setup with cubicles, security desk at the campus entrance gate, amphitheatre, press announcements hall, basketball and volleyball courts, admin, data centre and library.Wipro...
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Ybrant files for IPO

Ybrant Technologies Ltd, a digital marketing services provider, has filed its draft red herring prospectus with SEBI for entering the capital market with its IPO of 3,500,000 equity shares of Rs 10 each. Ybrant is a California corporation based out of Palo Alto, CA with a global delivery center in Hyderabad, India with over 200 Employees and has about 15 different platforms catering to Internet and...
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oota 2.0

Started in march,2006 by a few techies looking for a free lunch and social interactions with their peers, and know about companies in silicon valley lunch 2.0 became a quite popular concept in Bay Area. As the concept became popular companies began sponsoring Lunches as a way to woo potential hires, get feedback on their products and push their products to influential bloggers Now Lunch2.0 has entered...
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Online Campaign forces Cadbury to relaunch a chocolate bar!

NYT: The power of internet has forced Cadbury’s to relaunch a choclate bar. Cadbury Schweppes is relaunching a chocolate bar called Wispa, after nearly 14,000 people joined “bring back Wispa” groups on Facebook, signed online pettions,posted videos ads on youtube. A video is posted below.The popular choclate bar was discontinued by Cadbury four years ago when sales were falling...
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No such thing as place to advertise – innovative campaign for domain registrar

  Euro RSCG,Delhi did an interesting campaign for net4domains.com to communicate that people can register any kind of domain names at net4domains.com. Basically they pasted net4domians.com stickers in public places like bus shelters,dustbins, with a line "Register it at net4domains.com" Innovative and cost effective but how many actually went to net4domains.com and registered domain...
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50 Best Business Blogs

Times online, UK published a list of 50 best business blogs. Corporate and anti-corporate alike. The list include blogs which made companies review policies after Campaigns by bloggers (especially Jeff javirs war against Dell and a blog set up by a disgruntled Land Rover owner) No clue what methodology Times followed or which blog is the best blog, the list is basically more of US-UK Blogs. Not in...
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How Facebook is changing Social Networking

Facebook made some significant changes recently. They opened their software environment where developers can create their own services. Facebook launched "The Platform", a system enabling 3rd party companies to integrate their services inside of Facebook user pages. About 70 companies have applications set up already and 300 more are awaited Facebook is trying to make the site a one stop...
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Google to buy Feedburner for $100 million

Google is reportedly in the process of acquiring FeedBurner, a provider of RSS advertising and publishing services used by more than 4 lakh publishers. So How Big is RSS Usage? According to Pew Internet & American Life Project 5% (6 million) Americans online consume news and information through RSS or XML aggregators Forrerster Research study claims that only 2 percent of all online households...
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US Newspaper circulation dips as users move to Internet

US Daily newspapers circulation further declined by 3.1% in last six months according to NAA, but Website traffic of major newspaper websites gone up by 5.3% in the first quarter of 2007. Analysts believe it is mainly due to increasing desire of instant gratification and boredom with print medium   Revenues from classified ads, Recruitment ads, a key revenue source for newspapers, are severely...
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