Cola Wars – Youngistan Vs ThumsUp Via Social Media!

by | posted: May 2, 2008
  Cola wars are always fun to watch, with sprite almost killing Youngistaan campaign with Yeah Hai Hindustan campaign, Pepsi decided to spoof Thums Up and then decided to put it online on Youtube...
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Wipro enters Second Life, Creates a Innovation Isle!

by | posted: October 26, 2007
ET reports, Wipro became the first Indian Company to set up a campus in Secondlife.com. Wipro launched a Offshore Development Center (ODC) model campus with facilities like client engagement centre, learning...
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Ybrant files for IPO

by | posted: September 29, 2007
Ybrant Technologies Ltd, a digital marketing services provider, has filed its draft red herring prospectus with SEBI for entering the capital market with its IPO of 3,500,000 equity shares of Rs 10 each....
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oota 2.0

by | posted: September 3, 2007
Started in march,2006 by a few techies looking for a free lunch and social interactions with their peers, and know about companies in silicon valley lunch 2.0 became a quite popular concept in Bay Area....
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Online Campaign forces Cadbury to relaunch a chocolate bar!

by | posted: August 26, 2007
NYT: The power of internet has forced Cadbury’s to relaunch a choclate bar. Cadbury Schweppes is relaunching a chocolate bar called Wispa, after nearly 14,000 people joined “bring back Wispa”...
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No such thing as place to advertise – innovative campaign for domain registrar

by | posted: July 21, 2007
  Euro RSCG,Delhi did an interesting campaign for net4domains.com to communicate that people can register any kind of domain names at net4domains.com. Basically they pasted net4domians.com stickers...
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50 Best Business Blogs

by | posted: June 14, 2007
Times online, UK published a list of 50 best business blogs. Corporate and anti-corporate alike. The list include blogs which made companies review policies after Campaigns by bloggers (especially Jeff...
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How Facebook is changing Social Networking

by | posted: June 4, 2007
Facebook made some significant changes recently. They opened their software environment where developers can create their own services. Facebook launched "The Platform", a system enabling 3rd...
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Google to buy Feedburner for $100 million

by | posted: May 24, 2007
Google is reportedly in the process of acquiring FeedBurner, a provider of RSS advertising and publishing services used by more than 4 lakh publishers. So How Big is RSS Usage? According to Pew Internet...
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US Newspaper circulation dips as users move to Internet

by | posted: May 2, 2007
US Daily newspapers circulation further declined by 3.1% in last six months according to NAA, but Website traffic of major newspaper websites gone up by 5.3% in the first quarter of 2007. Analysts believe...
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80% active internet users will have a ‘second life’ – Gartner

by | posted: April 25, 2007
By the end of 2011, 80 percent of active Internet users (and Fortune 500 enterprises) will have a “second life,” but not necessarily in Second Life, according to Gartner Gartner recommends...
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Local online presence of MNC’s and global brands

by | posted: April 20, 2007
What will be the effect of your online presence on your sales and brand?? Just go to Google and type "videocon India". the second link you see is a complaint by a customer about the pathetic...
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Mainstream media sees User generated content as TopThreat : Accenture

by | posted: April 18, 2007
Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released...
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Case Study on Microsoft blogging initiative

by | posted: April 12, 2007
Starting a corporate blog in a big company is not easy. you got to deal with lot of bureaucracy, politics between different departments and offices. Fred Vogelstein wrote an interesting case study on...
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Blogs and post cluetrain reality

by | posted: March 23, 2007
Hugh macleod (the guy behind South African wine maker stormhek wine launch through blogosphere) made an interesting post about blogs and post cluetrain reality.Hugh says "Blogging is not about reaching...
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SEMPO opens India chapter

by | posted: March 22, 2007
Search marketing professional Organisation(SEMPO) a non profit organization for search engine marketing industry and professionals started SEMPO India Chapter to focus on Indian search market SEMPO India...
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