Cola wars are always fun to watch, with sprite almost killing Youngistaan campaign with Yeah Hai Hindustan campaign, Pepsi decided to spoof Thums Up and then decided to put it online on Youtube before the offline tube..
 

 
Interestingly Pepsi did not launched the campaign on TV yet, it went off few [...]

ET reports, Wipro became the first Indian Company to set up a campus in Secondlife.com. Wipro launched a Offshore Development Center (ODC) model campus with facilities like client engagement centre, learning centre, 3 floor ODC setup with cubicles, security desk at the campus entrance gate, amphitheatre, press announcements hall, basketball and volleyball courts, admin, data [...]

Ybrant Technologies Ltd, a digital marketing services provider, has filed its draft red herring prospectus with SEBI for entering the capital market with its IPO of 3,500,000 equity shares of Rs 10 each.
Ybrant is a California corporation based out of Palo Alto, CA with a global delivery center in Hyderabad, India with over 200 [...]

Started in march,2006 by a few techies looking for a free lunch and social interactions with their peers, and know about companies in silicon valley lunch 2.0 became a quite popular concept in Bay Area. As the concept became popular companies began sponsoring Lunches as a way to woo potential hires, get feedback on their [...]

NYT: The power of internet has forced Cadbury’s to relaunch a choclate bar. Cadbury Schweppes is relaunching a chocolate bar called Wispa, after nearly 14,000 people joined “bring back Wispa” groups on Facebook, signed online pettions,posted videos ads on youtube. A video is posted below.

The popular choclate bar was discontinued by Cadbury four years ago [...]

 
Euro RSCG,Delhi did an interesting campaign for net4domains.com to communicate that people can register any kind of domain names at net4domains.com.
Basically they pasted net4domians.com stickers in public places like bus shelters,dustbins, with a line "Register it at net4domains.com"
Innovative and cost effective but how many actually went to net4domains.com and registered domain names??
The advertisers claimed [...]

Times online, UK published a list of 50 best business blogs. Corporate and anti-corporate alike. The list include blogs which made companies review policies after Campaigns by bloggers (especially Jeff javirs war against Dell and a blog set up by a disgruntled Land Rover owner)
No clue what methodology Times followed or which blog is [...]

Facebook made some significant changes recently. They opened their software environment where developers can create their own services. Facebook launched "The Platform", a system enabling 3rd party companies to integrate their services inside of Facebook user pages. About 70 companies have applications set up already and 300 more are awaited
Facebook is trying to make the [...]

Google is reportedly in the process of acquiring FeedBurner, a provider of RSS advertising and publishing services used by more than 4 lakh publishers.
So How Big is RSS Usage?
According to Pew Internet & American Life Project 5% (6 million) Americans online consume news and information through RSS or XML aggregators
Forrerster Research study claims that only [...]

US Daily newspapers circulation further declined by 3.1% in last six months according to NAA, but Website traffic of major newspaper websites gone up by 5.3% in the first quarter of 2007. Analysts believe it is mainly due to increasing desire of instant gratification and boredom with print medium
 
Revenues from classified ads, Recruitment ads, a [...]

By the end of 2011, 80 percent of active Internet users (and Fortune 500 enterprises) will have a “second life,” but not necessarily in Second Life, according to Gartner
Gartner recommends that enterprises should experiment with virtual worlds, but not plan massive projects, and look for community benefits rather than commerce.
“The collaborative and community-related aspects of [...]

What will be the effect of your online presence on your sales and brand??
Just go to Google and type "videocon India". the second link you see is a complaint by a customer about the pathetic service he received from a videocon dealer..I believe at least 90% users who visit videocon website don’t know the URL [...]

Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released today by Accenture
more on the survey at accenture.com
"Traditional, established content providers will have to adapt and develop new business models in [...]

Starting a corporate blog in a big company is not easy. you got to deal with lot of bureaucracy, politics between different departments and offices.
Fred Vogelstein wrote an interesting case study on "Microsoft’s blogging initiative channel 9" at wired.com
According to the author the goal of the blogging initiative is to Reestablish Microsoft as a [...]

Hugh macleod (the guy behind South African wine maker stormhek wine launch through blogosphere) made an interesting post about blogs and post cluetrain reality.Hugh says
"Blogging is not about reaching a mass audience. Blogging is not about creating yet another sales channel. Blogging is about allowing "The Smarter Conversation" to happen.
A point to be considered [...]