Podcasting is a very powerful web 2.0 tool, yet a large population is still not very clear about it, specially in India. How many of you know about any Indian podcast? Out of the few who know, how many actually listen to one? (Do I see any hands??) So, before I let you know about the happenings in the podcasting scene, let me give a brief about podcasting. Wikipedia defines a podcast...

Microsoft’s online file storage service called Windows Live Folders is ready for its beta launch. The service will allow users to upload files in 3 categories – Personal, Shared and Public. Files saved in the personal folder are available only to the user, files in the shared folder can be accessed by people selected by the user and files in the public folder are open to anyone and everyone....

The first time we came across this site was when they sponsored a quiz called IQ, organized by IMS (MBA entrance coaching) as online partners for the event. It was a national quiz held across 24 cities for under-graduate students in January this year. Scootygals.com had a perfect opportunity to market themselves and reach out to their target audience, but nothing of that sort was seen. They had a...

The social networking market is exploding, new networks coming up every now and then, we all know that. Why should you join a new one? Well, lets see… What’s the most tiring, time consuming and irritating part of getting onto a social networking site? yup, its the sign up!! All those questions, the "write about yourself" essays that got to you in 5th grade come crashing back to...