Mobile Marketing in the next big thing. Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, navigating…for just about everything! As a marketer, mobile is a very powerful place for you to connect with your audience. However, with great power comes great responsibility....

Yahoo has continued its acquisition spree and bought yet another start-up, not big as Tumblr though. In a bid to expand itself in the gaming arena, Yahoo has acquired PlayerScale, which makes software infrastructure for cross-platform gaming. Terms of the deal were not disclosed but PlayerScale will not shut down after the buyout. “Today we acquired PlayerScale. We intend to continue to...

Google Inc is considering buying Israeli mobile satellite navigation start-up Waze Inc, which may lead to a bidding war with Facebook Inc, who has also earlier expressed interest to buy up the maps company. Waze has already been receiving expressions of interest from various Silicon Valley giants like Facebook. Reports had surfaced some time back that Facebook wanted to buy Waze for more than $1 billion,...

Ever since Google I/O, the company has been releasing boatloads of new features across most of its products. Today, they have announced two new features for Chrome Beta. One for Chrome for Android Beta  and the other for the Chrome Web Browser beta. Chrome Beta  for Android: With today’s update to Chrome for Android, the app can now translate foreign languages on the websites. Whenever the browser...

Viamcom 18 has launched three new products under three of its most popular brands –  MTV, VH1 and Nick. They are MTV Gupshup – a  VAS chat service, Vh1 Hub- mobile content shop and mobile game Stardom Saga. Rajneel Kumar, Viacom18’s VP and Business Head, Digital Media said “The initiative is in tune with the fact that youth is spending more time on phones than TV. We want to...

Amazon’s popular Kindle Fire tablets are going to be launched in India in the next three weeks i.e June 13, according to sources. These tablets run a customized version of the Android stack. Amazon launched the Fire HD series last year and till now these devices were officially available only in the US, UK, Canada etc. Now the company is going to start shipping these devices to as many as 170 countries,...

Google has given its Drive app for Android a major revamp with a number of new features. First up, Google has redesigned the app’s user interface to card like style which is similar to Google Play and Google+. The files are now displayed in a clean, simple grid view which enables easy surfing through the app. You can also swipe between photos and other files to see large previews, which should...

News has broken that advertising and communications group, Dentsu India has acquired a majority stake in WebChutney, one of the leading digital agencies in the country. We had written earlier that a deal between Dentsu and Webchutney was in the offing but both the companies did not confirm anything. The news now is that Dentsu has a majority stake of 80% in the agency and will look at it being a wholly...

Geo-Tagging & local-check-in engine Foursquare has announced a new update that allows a very high degree of specificity within the searches. The recommendation engine, now grown into a full-fledged location based Social Network; offers people multiple natural language searches that allow them to be very narrow & particular about their requirement. Simply titled ‘Super-Specific Searches’...

Twitter has announced that it is adding an extra security measure to users’ accounts in an effort to prevent unauthorized logins. Twitter stated in its official blog post that in addition to the standard password, users will now have to give a secondary password to the social networking giant as well. The secondary password will be sent to the user’s mobile device as an added security measure....