It’s Game Time: More than 6 months after hinting at the possibility of introducing additional monetization models within the platform, WeChat has finally offered a few games that can be played within the WeChat ecosystem. Currently the games include Gunz DAsh, 2Days’ Match, Craz3 Match and Pencil Pilot. The games are free to download and play for both Android as well as iOS, but the company has cleverly inserted in-app purchases for additional/premium features. The games also have a location aware feature for players to share and interact with other players if they happen to be in the same locality.
WeChat now doubles up as Classifieds Section: As if Games weren’t enough, WeChat has now tied-up with online classified service provider AskMe. Together they will provide location aware Classifieds Service through the app. Referred to as AskMeSearch, the app will be able to offer detailed information about local restaurants and associated deals. Besides, the app will also be able to list classifieds about vehicles, mobile, property, jobs and other popular categories.
Despite no inorganic promotion, WhatsApp has gained a strong market share within India. With regularly growing number of users, WhatsApp’s dominance could be difficult to break. However, there are other players who have time and again exhibited the vigor to challenge WhatsApp. Though WeChat is not far behind, it had been promoting itself very aggressively via multiple channels, which included Television, Radio, Print and Digital Ads.
However, WeChat being partly owned by a Chinese Company Tencent, had been under the watchful eye of the Intelligence Bureau (IB), but so far no legal action has been taken, which could be taken to understand that the IB hasn’t been able to find any suspicious activity. Add to it these new features and it could mean WeChat now has an open ground to scale up. What do you think?