Social Messaging App Usage Triples, Leads The Total App Usage In 2013: Flurry Report

The year 2013 saw two things: large screen smartphones and explosion of social messaging app users. In fact, mobile instant messaging outpaced the traditional SMS for the first time last year. Now, the latest report from Flurry reveals some numbers that strengthens the above statement further.


The mobile analytics firm which gathers data from over 400,000 apps on more than 1.3 billion devices around the world touted that messaging apps, including social and photo sharing, experienced the strongest growth in 2013 — 203% year-on-year. It further said that worldwide mobile app use grew by 115 percent throughout 2013.

Social messaging apps like  Facebook Messenger, SnapChat, WhatsApp, WeChat and LINE saw a huge uptake in users last year, said the report. “Another explosive growth year in mobile has passed. On December 31st, 2013 at 11:59 pm, Flurry Analytics tracked a record 4.7 Billion app sessions in a single day, for a total of 1.126 Trillion sessions for the whole year. Those are some very, very big numbers.”, said Flurry CEO Simon Khalaf in the blog. However, Apple’s native Messaging service, or FaceTime, both of which are social apps, but only work between iOS and OS X devices.

Other categories also posted significant gains in app usage, promoting the concept that users are ever more frequently using mobile devices as a substitute for traditional PCs. Utilities and productivity apps had the next largest increase in use at 149%. Those two categories were followed by Music, Media and Entertainment (78%), Lifestyle and Shopping (77%). Sports Health and Fitness (49%) and News and Magazines (31%). Games, which Flurry said was “feared to reach saturation levels in 2013,” posted 66 percent year-over-year growth in use.

“2014 will be a crucial year for these applications and will determine whether they will remain independent, but highly frequented applications, or become killer mobile platforms and distribution channels,” Khalaf added.

The mobile social messaging apps have become one of the most important part of the smartphone ecosystem. The market is launching basic smartphones with inbuilt messaging apps to attract and target the existing smartphone user. Last year, Ovum report had predicted that social messaging app will have over 2 billion users in 2014. Going by the explosion in usage of these apps, we might see those numbers soon.


Image Source | Flurry

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