Yandex Search, which leads Google in Russia with a market share of more than 60%, is set to further concretize its position with access to Facebook’s Content that will further improve its search results. Similar to Google, majority of Yandex’s revenue is generated from text search-based advertising and content from Facebook will surely boost relevance.
What is Yandex getting from Facebook?
The social media giant presently has a ‘Privacy Setting’ of making the posts by its users ‘Public’, but that only means all the posts are visible solely within the Facebook ecosystem. Incidentally, even search giant Google, which drives majority of the searches in the world, hasn’t been able to lay its hands on the content that circulates within Facebook. Hence, apart from the very basic information like name of the user, Google isn’t able to provide any other relevant information when searched from its search bar.
But Yandex confirmed it would get full access to public data from Facebook users. However, the company has to be content with data about users from just the CIS countries including Ukraine, Belarus and Kazakhstan, and Turkey. Still, the company will have privileged access to users’ posts. Additionally, the search results will also feature comments about the user made by other users.
Why has Facebook agreed to share its data?
Considering the fact that Facebook isn’t openly sharing its data with Google, it is surely odd knowing that it did the same with Yandex. But the truth is Facebook isn’t as popular in Russia as it is elsewhere in the world.
Russia’s social networking landscape is cornered by regional players such as Vkontakte. Facebook comes at a dismal fourth place! Hence Facebook wants more traffic which hopefully Yandex can offer, while the later gets to refine its search engine. With Facebook facing diminishing interest from its users across the world, will it soon open its doors for Google too?
Image Source | Venture Beats