Pricebaba is a price search and comparison service exclusively dealing with mobile phones. The start-up provides pricing information in Mumbai, Pune, Bangalore and Delhi and thus enables its users to get the phone of their choice for the most valuable price. While this may seem to be a small niche, it does make a lot of difference to many people who are looking at good deals on some of the latest phones that are hitting the Indian market.
The company has also managed to raise funding from 500 StartupWallah, which is a micro fund for Indian start-ups being managed by 500 Startups. The amount raised hasn’t been disclosed yet. The investment seems to have gone through in November of last year and only has been announced now. The company has already raised around $100,000 from a group of investors such as 500 Startups, Karamveer Singh, Dinesh Tejwani, Aditya Mishra and Ranjeet Walunj. All of these angel investors are veteran entrepreneurs. The company is also looking at raising its first Series A round and may look at raising around $3 million.
Online price search and comparison is not a new segment in the Indian internet ecosystem and there exist other services which are operating in this space. Some of them are MySmartPrice, FindYogi, etc. Pricebaba may be looking at increasing the number of product categories soon. While the Indian audience is known to be price conscious when it comes to online buying, this could be a huge sector to grow into and thus help regulate prices of products in a way.
Source | Techcircle