Intel Incorporated has been thinking seriously about moving beyond the brand stamp of ‘Chip Maker For PCs’ and it appears it will seek the help of Indian electronic manufacturers to shed the stereotype.
Clearly wanting to secure a long-term position in the mobile PC and smartphone segment, Intel is currently in discussion with Indian original equipment manufacturers (OEM) and will soon launch multiple iterations of tablets and multi-function electronics.
Intel has developed new iteration of Chips named Bay Trail, which have proven to be immensely flexible and can be easily incorporated within multiple forms of smart electronics. Essentially these are a complete circuit housed within a single chip, typically referred to as ‘System on Chip’ or SoC. The company is now looking to quicken the development and sale of devices incorporated with Bay Trail processors, shared Anand Ramamoorthy, Director South Asia Consumption Sales, Intel,
“We want to be a relevant player in 2014 and the leader in 2015. We have the building blocks, we understand the channels much better, and we’ve learnt how things are sold in India.”
Intel knows its strengths: “We all know what Intel earned its stripes for” quipped Ramamoorthy. But Intel has realized that it should have evolved by scaling up its R&D within the mobility space, at the same time when other companies like Microsoft too, were trying to make sense of it all. “You have to innovate much faster and introduce new platforms every six to nine months” he lamented.
What is Intel planning?
“The Bay Trail version is a significant evolution in the underlying architecture of the chips that offers lower power use, faster computing ability, a smaller footprint and sleeker design”. What Ramamoorthy is suggesting is that these chips will be housed within tablets and smartphones. But Intel is planning two other variants; The Two-In-One and All-In-One. Essentially these devices are able to morph themselves as per the need. Tablets that can feature a full laptop-sized keyboard are examples of such form factors.
Regional players in India have proven to be a serious force to reckon with. With rapid expansions planned for themselves, Intel might just get lucky if it offers its wares at highly competitive prices. What do you think?