Mobile video and associated multimedia company Vuclip, has entered into a strategic and technical partnership with China’s UCWeb. The tie-up will eventually offer buffer-free mobile video experience for Indians.
UCWeb’s India Operations, which has been gaining adoption here, has partnered with Vuclip, to enables the latter’s videos to be played without buffering on a variety of networks, thereby ensuring a smooth and enjoyable experience.
How will UCWeb help Vuclip’s Streaming?
UCWeb has a popular mobile web browser by the name of UC Browser available on multiple Mobile Platforms. UCWeb has apparently incorporated a revolutionary and patent pending Dynamic Adaptive Transcoding (DAT) Technology. DAT is able to intelligently decipher which data network is being used, i.e. 2G, 3G , 4G or Wi-Fi and is able to offer dynamically transcoded videos that vary on bitrate and subsequently in data, to allow a buffer-free playback experience irrespective of the data capability.
Such a technology, though already employed by multiple Streaming Service Providers, should help Vuclip offer its content that is bound to be played by a larger demographic and that too, till the end, exclaimed Nikhil Naik, Director, Global Content and Distribution, Vuclip,
“Vuclip’s mission is to democratize access to mobile video and our strategic partnership with UCWeb suits that perfectly because they are the first choice of consumers in India when it comes to mobile browsing. With this partnership, we will be able to expand our large viewer base further, reaching a sizeable number of new consumers who are keen to have easy and friction-free access to mobile videos. We will continue to partner with key stakeholders of the mobile ecosystem to fuel mobile video adoption throughout India and beyond.”
Dynamically adjusting bitrate is certainly not a new technology, but its skillful adoption is still a much desired trait in content streaming owing to the simple fact that Data Speeds are still not reliably higher. In case of this arrangement, both the companies are hopeful of augmenting their adoption among a much larger base of mobile users. What do you think?