The cross platform social app which has almost killed traditional SMS revealed that users had sent 18 billion messages and received 36 billion messages in a single day on 31st December 2013. The more than 400 million user platform had previously recorded 27 billion messages in June last year.
WhatsApp is mainly popular in emerging markets like India, Africa and Brazil. India is one of the strongest markets for WhatsApp and last month the social messaging app revealed that there are 30M monthly active users in the country. Last week we reported that IAMAI forecasts India will have 155 million mobile internet users by end of March this year.
Founded in 2009, the app is available on Android, BlackBerry, iOS, Symbian, and Windows Phone that delivers messages, as well as images and audio and video messages. A recent report from research firm Ovum expected that social messaging apps will have 2 billion users in 2014.
I still remember the pre WhatsApp era when telecom operators would charge extra bucks for sending messages on special days like Friendships Day and festivals like Diwali and offcourse New Years Eve. Well now thanks to WhatsApp we don’t have to pay extra for sending unending messages along with Alok Nath jokes and memes!
What do you think of WhatsApp?
Image Source | twitter