A detailed study conducted in the European regions has revealed a troubling trend for Facebook with youngsters, in the age group of 16-18 years, avoiding the site. The youth is eagerly adopting relatively newer social media platforms like SnapChat, Whatsapp and Twitter. Interestingly, against the popular notion that it might be too much usage, which has now been clinically termed as Facebook Fatigue, this young crowd is rather ‘Embarrassed’ to be associated with Facebook!
Why are youngsters shunning or shying away from Facebook?
Facebook ascension is perhaps one of the steepest ever in the history of social networking, which in itself isn’t that old. Within 5 years, Facebook managed to be a household name and people of all ages have been clamoring to get on the phenomenon. And perhaps this is precisely the issue, why Facebook now has to deal with young user attrition, revealed Daniel Miller, a professor of Anthropology at University College London, who works on the Global Social Media Impact Study,
“Parents have worked out how to use the site and see it as a way for the family to remain connected. In response, the young are moving on to cooler things. What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried,”
Didn’t Facebook anticipate this?
Facebook analytics are pretty strong to reliably predict patterns. Accordingly, it has routinely come up with simplified techniques to get on and stay on its platform. “Facebook is more integrated, better for photo albums, organizing parties and more effective for observing people’s relationships,” shared Miller.
However, this simplification is perhaps now a parent’s greatest weapon to easily monitor their teenager’s behavioral patterns and social life and that is simply unacceptable to the young genertation. What do you think Facebook should do to lure these youngsters back?
Image Source | PS