MTS Comes Up With Digital Platform For Aspiring Artists With Musical Abilities

Sistema Shyam TeleServices owned MTS India has come up with a novel way to connect with a wide audience and provide them with a unique digital platform to showcase their talent.


MTS India has launched online platform where Indian musicians can establish their presence and eventually seek professional gigs that pay. Musicians and artists can create their profiles and apply for opportunities to perform at prestigious concerts across the country.

Essentially MTS has come up with a self-serving digital platform meant exclusively for aspiring musicians and artists who, despite their strong talents, are unable to land a decent paying job. Christened MTS Discover, it is perhaps first of its kind platform where users can seek paid opportunities to perform. Some of the notable mentions in the field of such activities include Bacardi NH7 Weekender. Additionally there are over 56 college festivals which annually require lots of artists, but honestly can’t afford leading bands. So they can hunt for something special via MTS Discover. The platform seems to have hit it off quite well with over 630 bands signing up within 4 months. The selection of the bands is facilitated by online voting. Though not clear, MTS Discover must have an online listening facility to adjudge the performance of the bands.

Why did MTS feel the need to create such a platform?
It is interesting to note how actively telecom companies are seeking music and associated categories to enhance consumer engagement. While tying up with music streaming is quite a common trend, quite recently Vodafone went a step ahead and setup a music streaming platform powered by Hungama. MTS seems to have outdone Vodafone and has ensured that users come forward and contribute, while at the same time they are rewarded with a huge exposure and possibilities of participating in big concerts that pay handsomely to talented artists.

Apparently MTS has a strong desire to corner this segment, said Suvajyoti Ghosh, Co-Founder and CEO, Brandmovers India, “As a brand, MTS wants to own the Indian music space. This is a step in that direction”. With MTS Discover, do you think the telecom company is on the right track?

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