Apple had made quite a few acquisitions this year with start-ups like Locationary, Embark, Topsy, PrimeSense, HopStop, and others. Now, new reports are suggesting that Apple had also acquired BroadMap and Catch sometime this year. CEO Tim Cook noting the company made 15 acquisitions this year during its last earnings call.
The iPhone and iPad makers has been quite keen on enhancing its maps and hence had scooped up couple of mapping firms. The 9to5Mac report states that Apple had bought BroadMap, which is a firm that specializes in digital mapping and location intelligence for its talent as much as its technology. BroadMap is a company that provides Geographic Information Systems (GIS) services, designed to analyze and manage geographical data. The company provides GIS tools along with Digital Mapping Data Products, Location Intelligence, and Web and Mobile Application Development.
Apple has also acquired Evernote competitor app called Catch. According to 9to5Mac’s sources, the company shut down the app in August, and several of its employees are now at Apple. We can understand the BroadMap acquisition since it adds strength to Apple’s maps. But, the acquiring Catch is bit more interesting as Apple has not been keen about personal assistant services until now. Hence, its too soon to predict what the company plans to do with this. But, we think it might be possible that Apple can use Catch and integrate it with Siri.